• Wondering why competitors keep appearing in ChatGPT and you don’t?
• Trying to work out whether your current SEO activity is enough for GEO?
• Not sure whether Google, Claude or ChatGPT is winning in Australia?
• Need to justify investment in AI search internally?
• Not sure how you should measure whether any of this is actually working?
• Curious whether ChatGPT Ads deserve budget yet?

Ask us.

In this live 60-minute session, Rocket Agency’s James Lawrence, Joe Alder and Sam Lucas will unpack what we’re seeing across AI search in Australia right now, including Rocket’s latest research and what we’re learning from helping brands improve their visibility in AI platforms.

Then we’ll hand the session over to you.

The majority of the session will be dedicated to live Q&A, giving you the chance to put your questions and ideas directly to Rocket’s Head of SEO & GEO and Head of Paid Media.

• What’s changed in AI search in Australia over the past few months
• Rocket’s latest research and findings across Australian businesses
• What appears to be influencing which brands ChatGPT, Claude Gemini and other AI platforms recommend
• Where ChatGPT Ads currently fit within the Australian paid media landscape
• What we’re learning about the relationship between organic AI visibility and paid AI placements
• Where we think marketers should be investing now, experimenting and holding fire
• Your questions answered live, with practical advice for your business or industry

• Responsible for marketing, growth, digital strategy, SEO or paid media
• Trying to understand where AI search should sit in your marketing strategy
• Being asked internally what your business is doing about ChatGPT and AI search
• Working out how much resource or budget should move towards emerging AI channels
• Looking for practical answers that can directly help your business

Host of the Smarter Marketer podcast and B&T Marketer of the Year Finalist, James will moderate the discussion, challenge the detail and bring a broader strategic perspective to what the changes in AI search mean for marketers and businesses.

Joe leads Rocket’s SEO and GEO team and has spent the past few years researching how platforms including ChatGPT, Gemini and Google AI are changing search. He’ll unpack Rocket’s latest findings, what we’re seeing work across client campaigns and what brands can practically do to improve their AI visibility.

Sam leads Rocket’s Paid Media team across search, social, programmatic and emerging advertising platforms. He’ll share what marketers need to know about ChatGPT Ads in Australia, where the opportunity sits today and how paid AI placements should fit into a broader media strategy.