Digital Strategy Agency Australia

Your Award-Winning Digital Marketing Strategy Agency

Need better marketing results?

The growing number of channels, changing algorithms, unpredictable marketing results - the marketing landscape can be overwhelming! We know it’s tricky to keep up with all of these changes and balance this with your day-to-day marketing demands. At Rocket, we’re tackling these marketing challenges for Australian businesses. Every. Single. Day. As an experienced digital marketing strategy agency, we can help!

If you feel like you’re spending enough on marketing and have a great story to tell, but your current digital strategy consulting company is letting you down, our team of experts can help. We’re genuinely invested in good, practical, results-driven marketing and we can advise if you’re on the right track to generate better marketing results. Reach out, it's always a good time for a second opinion.

We partner with businesses just like yours!

VIEW OUR CLIENT JOURNEY

How we can take your business to the next level

At Rocket, our team of digital marketing experts, creatives and channel specialists are ready to revamp your digital marketing strategy and deliver exceptional results for your business.

SEO

Our team will work to optimise your website’s visibility on search engines, ensuring your business ranks higher and attracts more organic traffic. With comprehensive keyword research, on-page optimisation, link building processes and a focus on delivering quality content, we help you achieve long-term search success.

PPC

Our PPC experts craft data-driven ad campaigns across Google Ads, Bing Ads, Capterra and other PPC channels, driving website traffic and increasing conversions. We manage everything from keyword selection and ad creation, to tracking, analysis and optimisation, ensuring excellent ROAS for your paid advertising investment.

Paid Social Ads

We leverage the power of social media advertising to connect your brand with the right audience. Through audience segmentation, creative ad design, and considered targeting, we maximise your performance on Meta, LinkedIn, TikTok, and other platforms to boost engagement and brand awareness for your business.

Creative

Stellar ad creative, high-converting landing page design, compelling copywriting and engaging videos. Our expert team of creative strategists, designers, copywriters and developers will deliver compelling visual assets that resonate with your audience, ensuring your brand stands out from your competitors.

Email Marketing

Unlock the power of emails to increase enquiries and sales from your database. Our email experts will reactivate your dormant contacts and re-engage your new contacts with beautiful, well-crafted and relevant email marketing.

Digital Strategy

We work with your team to deliver a cohesive, data-driven digital strategy. We take the time to understand what makes your business unique, how to best engage your ideal target audience, and we have the deep channel experience to back it up.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.

Why choose Rocket as your Digital Marketing Agency?

We’re a digital marketing agency of 50+ platform specialists, strategists, designers and copywriters with a proven record of delivering results driven digital marketing strategies.

Experience
Results-Driven Marketing

As a Rocket client, we work with you to identify your marketing goals and spend all our energy towards achieving those results. We don’t hide behind vanity metrics and ensure you have 100% access to your campaigns and real-time results dashboard.

Deliver Brilliant Performance and Creatives

We understand that the best-performing campaigns are supported by compelling copy and creative. Our channel specialists work with our team of talented designers, copywriters and videographers to bring your digital marketing strategy live end-to-end.

Take Advantage of Industry-Leading Tools and Talent

We believe you get the best marketing results through a combination of the best people and the best technology. Our team subscribe to and are trained in, the very best digital marketing tools available globally for maximising client results.

Digital Strategy Aligned with Business Goals

We understand that digital marketing is a cog in the broader business. Our strategists will advise you on digital channels to choose, media budgets to spend, audiences to engage with, and which metrics to focus on to make sure marketing delivers results.

Webinar: Digital Marketing in Australia 2024

Join us for a live, moderated 60-minute webinar presented by James Lawrence on changes to digital marketing in 2024. Understand attribution and data challenges, AI and how to balance brand and performance ads. Get 8 actionable steps to get digital right in 2024.

Whatever your business objectives, we’ve got you covered

Boost your sales with an informed strategy

Drive high quality conversions

Remain top-of-mind through brand awareness

Driving real performance results isn’t just about reaching your audience; it's about closing the deal.

We take the time to understand your unique business goals and ideal customer. Our informed targeting across channels helps you reach high-intent consumers at all relevant digital touchpoints, keeping your brand at the forefront of their buyer journey.

From the initial point of interest to the final conversion, our data-driven approach means you’re meeting your customers with the right message on the right channel at the right time, effectively boosting sales.

Achieving conversions is more than just clicks; it's about driving good quality, high intent actions from your ideal audience.

By understanding your consumer’s needs and behaviour, we create bespoke campaigns and relevant content that resonates with their challenges.

What’s more, with considered messaging and engaging creatives, we inspire action and increase conversions.

In the fast-paced digital world, staying top-of-mind is crucial for success. At Rocket, our digital marketing strategists and channel experts keep your brand at the forefront of your audience's mind.

We engage your customers through eye-catching social media visuals, engaging PPC ads, dynamic video marketing, and personalised email campaigns. Our informed approach ensures your brand remains relevant, fostering a loyal customer base and increasing brand recognition in a competitive marketplace.

Find your perfect customers with hyper-targeted social media marketing via Facebook Ads, Instagram Ads, LinkedIn Ads, Spotify Ads and other social media ads.

Maximise the value of lead generation by activating your database, driving enquiries and increasing sales with email marketing.

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Partner with Rocket for Digital Success

1 Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives.

2 Launch your digital strategy

Our team will develop a bespoke strategy and work with our channel specialists and creatives to drive action from your target audience.

3 Drive sales

Watch as traffic increases, brand-new leads fill your sales funnel, and your sales skyrocket!

Case Studies

Multi-Channel eCommerce Campaign Boosts Attaquer’s YoY Revenue by 25%

How Plus Fitness Dominates Search Results for 200+ Gym Locations

UKO Achieves 2658% ROI with Cross-Channel Digital Campaign

How Aurrum Kids Launched Successfully During Melbourne’s Lockdown

See all case studies

Australian Digital Marketing Guide 2024 - Rocket Agency

The Australian
Digital Marketing Guide 2024

Everything an in-house marketer needs to craft a winning digital marketing strategy in 2024.

Read the guide now DOWNLOAD THE PDF VERSION

Rocket has been featured in:

Latest Google Reviews

Visit Our Offices

Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

Team working on computer in Rocket office

rocketeers working happily in the office

Digital Marketing Strategy Blogs

We’d love to help refresh your digital marketing strategy.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.

Digital Strategy FAQs

Why is a digital marketing strategy important?

In short, a well-crafted digital marketing strategy provides direction, clarity, and purpose to your digital marketing efforts. An informed strategy guides you to target the right audience, engage with them, and ultimately allow you to reach your core business objectives. Whether you aim to boost sales, build brand recognition, or enhance customer loyalty, a strategy is the blueprint that ensures you're on the right path to digital success.

How can a digital marketing strategy improve my website's conversion rate?

Conversion rate optimisation (CRO) is all about improving the messaging, layout and searchability of your website to encourage visitors to take desired actions, such as making a purchase or making an inquiry. With a well-planned strategy, Rocket Agency ensures that your website's design, content, and user experience are all geared towards pushing visitors down the sales funnel. We employ tactics like A/B testing, improving page load times, and creating compelling, relevant content that resonates with your audience. By engaging your users and making their journey as smooth as possible, we can significantly increase the number of conversions on your site.

What role does social media play in a digital marketing strategy?

Social media is a dynamic and influential channel within your digital marketing strategy. It plays several crucial roles, including promoting brand awareness, enhancing audience engagement, and increasing website traffic. Our paid social specialists leverage ad campaigns on Meta, LinkedIn, TikTok, Spotify, Pinterest and Quorra to create a strong online presence for your brand, and complement other digital activities. We craft engaging content, use data-driven targeting, and continuously monitor trends and performance to capitalise on ROAS and ensure your brand remains competitive.

How does Rocket Agency ensure my brand stays competitive online?

At Rocket Agency, we keep your brand competitive by continuously evolving your digital marketing strategy to adapt to your business needs, industry trends and consumer behaviour. We stay updated with the latest digital marketing techniques and technologies, and our team of experts analyse your competitors and market dynamics to identify opportunities to grow. Our goal is to differentiate your brand, create a strong online presence, and ultimately grow your sales.

How do I measure the success of my digital marketing strategy?

We employ a range of key performance indicators (KPIs) and analytics to assess your marketing strategy's effectiveness. We track website traffic, conversion rates, click-through rates, social media engagement, and engage with you to determine what metrics matter for your business success. We use data-driven insights, and years of experience working on hundreds of campaigns to determine what's working well and what needs adjustment. Whether it's increased sales, higher engagement, or improved search engine rankings, we use these metrics to show you the tangible results of our digital marketing efforts and refine your strategy for even greater success.

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