Google AdWords Agency

Work With A Google Ads Agency Where 
Your Success Comes First

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Rocket is a Google Premier Partner, a title awarded to only the top 3% of agencies in Australia

We know how hard it is to deal with the constantly-evolving Google Ads platform. Some Google Ads agencies drown you in jargon and set-and-forget campaigns. Is your current PPC agency or in-house team on top of new ad formats, increasing automation and tracking issues? It’s frustrating when your monthly Google Ads budget isn’t going as far as it should. We understand. Your current situation is likely not as transparent or high-performing as you know it could be. We know that with Google Ads, like everything in digital marketing, tracking, analysis and optimisation never stops.


We work with businesses just like you!

From SMEs launching a new product, to established enterprises looking to increase market share, we’ve helped achieve it all.

We’re trusted by Australian companies across industries including retail, finance, IT, government, technology, real estate, aged care, hospitality and more.
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Our Google Ads Services

As a Google Ads Agency in Sydney, our team of experts has a wide range of experience managing search campaigns across the following 4 channels:


Enhance your business’s online visibility with text ads that secure your business’s position at the top of the search engine results page. To ensure sustainable results, your Rocket ads manager will constantly work to minimise cost per click and maximise conversions.


Maximise the impact of your ads with eye-catching digital advertising that reach your customers as they browse the millions of websites on the internet. Our talented designers will create compelling display ads that drive clicks from high-intent audiences.


Reach engaged audiences with the world’s second largest search engine: YouTube. Our YouTube experts conduct ongoing management to capture high-performing keywords and ensure the ads’ messaging reflects the viewer’s stage in the customer journey.


Convert ready-to-buy searchers into paying customers through targeted Google Shopping Ads. Our team will utilise real-time data insights to create a custom Google Shopping Ads strategy that actively introduces valuable customers to your ecommerce store.


Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.
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Microsoft Ads Partner

Why choose Rocket as your Google Ads agency?

We're a team of 50+ digital marketing specialists

Full Transparency and Accountability

As your Google Adwords agency, Rocket will ensure that you have 100% access to your Adwords campaigns. In addition, your entire ad spend will go directly to Google to buy media. No hidden mark-ups.

Deliver Campaign Performance

Your ads and creative are as critical to success as our Google Ads management expertise. Our copywriters will create persuasive copy and our designers will make sure your ads and landing pages drive your key prospects to take action.

Take Advantage of Industry-Leading Tools and Talent

We believe you get the best return on investment through a combination of the best people and the best technology. Our Google ad specialist team is certified for maximising client results.

Campaign Strategy Aligned with Business Goals

Our Google Ads Agency will work with you to build marketing funnels and create data-driven Google Ads campaigns for your target audience, ensuring that the clicks on your ad convert to revenue.


A tailored ad solution for your individual business goals:

Brand Visibility and Engagement
Targeted Website Traffic and Conversions
Sales and Revenue Growth
Social Media Ads image

A considered Google ads strategy can transform your brand visibility and engagement. Our tailored approach focuses on boosting brand awareness for your unique business and target audience, ensuring your brand is not only seen but is a key contender in any buyer journey. We deploy strategic campaigns across search, display, YouTube and shopping that demands attention from users at all stages in the funnel.

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Our data-driven approach to Google Ads campaigns and strategy involves precision targeting and ongoing optimisation, to ensure your ads reach the right audience at the right time. We don't just stop at clicks; we prioritise conversions. By meticulously crafting ad copy, compelling call-to-action strategies, and high-converting creative assets, we guide users seamlessly from click to conversion, delivering tangible results that directly impact your bottom line.

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Our strategic campaigns are designed to generate high-quality leads that convert into paying customers. Whether you have a long and considered buyer journey, or market short, low-intent purchases; we focus on optimising conversion rates and lowering your ROAS. By implementing proven techniques and constantly refining our approach based on performance data, we ensure that every ad campaign contributes directly to your business goals.

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Get started with Rocket
for better marketing ROI


Let’s talk

Speak to our team’s Google Ad specialist to clarify your marketing objectives.


Optimise campaigns

Our award-winning team will take your paid ads to the next level with our proven methodology.


Increase leads and sales

Watch as your conversion rate and quality score rises, and leads and sales flood in.

Let’s Talk

Rocket has been featured in:

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Dynamic Business
Daily Bulletin

Latest Google Reviews

Visit Our Office

Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.

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Google Ads Blogs

Google Ads FAQs

Is Google Ads right for my business?

No matter whether you’re selling flowers, kitchen appliances or if you have a B2C or B2B marketing strategy, one thing is clear: if your business has an online presence, you need to consider Google Ads.

Many businesses dismiss Google Ads as a marketing platform reserved for large companies with deep pockets and a household name. But the benefits of Google Ads and other PPC services in Australia aren’t reserved for a specific type of business model. In fact, any business wanting to foster brand awareness, drive website traffic and grow sales can reap the rewards of a strong Google Ads strategy. 

Google Ads enables you to reach people that are actively searching for your products or services - even if they don’t know who you are. If the majority of your website traffic comprises customers at the final stage of the purchase funnel, you’re going to be securing a much higher conversion rate.

Another major benefit of Google Ads is that advertisers nominate their monthly budget cap. This provides businesses with greater flexibility and independence when it comes to choosing how and where they channel their marketing efforts.

There are numerous other functions on Google that empower businesses to customise their campaign according to their goals and budget. If you’re a local business, your Google Ads can target individuals based on geographic proximity. Or, if your target audience is made up of a diverse range of people, you can target multiple demographics when advertising a single product. 

By monitoring the development of your campaign and analysing the data collated, you can purposefully tailor it as time goes on. Consistent Google Ads management enables you to lean into the higher-performing keywords and maximise the success of your digital advertising strategy.

What are the benefits of Rocket being a Google Premier Partner?

Having a Google Ads agency that’s registered as a Google Premier Partner means that your marketing is always up to date with the latest knowledge and utilises the most beneficial features of all of Google’s products – which change all the time!

We also offer access to Premium Support from Google for all our clients. This helps unlock even greater potential for your campaigns to target specific demographics that have already proven to be more profitable for your business. 

Google Ads encompasses more ad formats than just the typical search, shopping and display ads. As an in-demand YouTube advertising agency, we can also incorporate YouTube advertisements to implement a thorough Google Ads management process. Our flexible approach to Google Ads guarantees that we reach your audience no matter where they spend their time online. 

The benefits of partnering with Rocket as your Google Adwords Agency doesn’t just end there. Our team has also been nominated several times in Google’s national awards program and has won the Display Innovation category. We’re extremely proud of our marketing awards for more reasons than just the recognition they embody. Each award and nomination represents a rewarding campaign that our Google Ads specialists worked tirelessly to achieve - and that’s the most important achievement of all.

How does Rocket structure its agency fees for Google Ads Management?

To recycle the same answer that we use for a lot of our digital marketing questions: it depends. 

There are numerous factors that influence agency fees. Working with Rocket, your Google Ads agency management fees will depend on whether your campaign is part of a broader marketing engagement that includes other channels and projects. Other aspects that may impact your total fees include the complexity of your campaign, the products/ services you offer and finally, your media budget for Google Ads.

If you’re in the process of reaching out to different Google Ads management agencies, you should seriously consider not only the services that the fees include, but also how you will internally share and manage your campaign results. Think A/B testing ads, reporting, analytics, CRO recommendations and more.

The Rocket Agency approach to Google Ads management is thorough, with a dedicated Account Manager appointed to your campaign as well as the skills and time of our extended Google Ads specialist team.

What’s the most important metric when running Google Ads?

The most important metric from Google Ads will depend on what kind of campaign you’re running and the specific goals you are aiming to achieve. Your KPIs are not something that can be predetermined by your Google Ads agency.

Most often, the metrics that our clients use when determining the success of their campaign are:

  • Conversions - the website traffic that completes the specific desired action relating to the purpose of the landing page.
  • Conversion Rate - the percentage of website traffic that converts.
  • Cost Per Acquisition/ Action (CPA) - the fee paid for a piece of advertising that results in a sale.
  • Return on Advertising Spend (ROAS) - the amount of revenue generated from each dollar spent on advertising.
  • Clickthrough Rate (CTR) - the number of clicks your ad receives.
  • Cost per Click (CPC) - the fee that you pay for each click.
  • Search Impression Share - the impressions your ad actually received divided by the estimated number of impressions you were eligible to receive.

How transparent are Rocket’s Google Ads services?

As a leading Google Ads agency in Sydney, we like our client relationships to be built on trust. 100% of your media budgets go into buying media for your business - nothing else. Clients also have full access to their campaigns so they know exactly what’s happening as it happens in real-time. When you work with Rocket as your Google ads agency, it’s really that simple. Check out our company values here to learn more about what makes us different.

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