Attaquer, a Sydney-based sports apparel brand, has achieved remarkable recognition in the global cycling community. Uniting cutting-edge fashion with unparalleled technical prowess, Attaquer redefines cycling wear, allowing riders to express their individuality on the road.
Attaquer's success brought challenges - heightened competition and a need to maintain brand integrity while maximising eCommerce sales. The partnered with Rocket Agency to lift up their performance marketing results from SEO, Paid Social and Google Ads.
The biggest challenge was to maintain a balance among the channels to ensure sustainable ecommerce results.
Rocket’s digital marketing strategy's foundation was cross-channel synergy, integrating SEO, Google Ads, and Paid Social campaigns. Through analysis and deep audits, Rocket recognised that success depended on combining various tactics to achieve exceptional outcomes. There was no silver bullet to increased sales.
We launched ads across Display, Shopping and Search networks.
Rocket’s Paid Social team demonstrated excellence in reach and targeting in this campaign. Among other tactics, the highlights were:
All efforts were made to drive visibility and accessibility of Attaquer products.
Attaquer's journey with Rocket Agency underscores the benefits of running performance marketing with diverse digital marketing tactics for ecommerce businesses.
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
With 200+ gym locations and a broad target market, approaching digital marketing on a national level was a massive challenge for Plus Fitness. After careful consideration, they selected Rocket to be their strategic marketing partner. Rocket advised on the best channels, approach and media spend to increase brand awareness and membership sign ups. Leveraging SEO and platforms like Google Ads, Facebook, Instagram and Spotify, Rocket now launches all digital campaigns for Plus Fitness throughout the year. The results from the campaigns have been fantastic year-on-year, placing Plus Fitness leaps ahead of their competition on the digital front.