Attaquer, a Sydney-based sports apparel brand, has achieved remarkable recognition in the global cycling community. Uniting cutting-edge fashion with unparalleled technical prowess, Attaquer redefines cycling wear, allowing riders to express their individuality on the road.
Attaquer's success brought challenges - heightened competition and a need to maintain brand integrity while maximising eCommerce sales. The partnered with Rocket Agency to lift up their performance marketing results from SEO, Paid Social and Google Ads.
The biggest challenge was to maintain a balance among the channels to ensure sustainable ecommerce results.
Rocket’s digital marketing strategy's foundation was cross-channel synergy, integrating SEO, Google Ads, and Paid Social campaigns. Through analysis and deep audits, Rocket recognised that success depended on combining various tactics to achieve exceptional outcomes. There was no silver bullet to increased sales.
Google Ads:
We launched ads across Display, Shopping and Search networks.
Paid Social:
Rocket’s Paid Social team demonstrated excellence in reach and targeting in this campaign. Among other tactics, the highlights were:
SEO:
All efforts were made to drive visibility and accessibility of Attaquer products.
Attaquer's journey with Rocket Agency underscores the benefits of running performance marketing with diverse digital marketing tactics for ecommerce businesses.
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
Surf Hardware International, headquartered in Sydney with a global presence, is a top-tier ecommerce supplier of surfing equipment and accessories. Their brand, FCS Australia, leads the market in surfboard fins, covers, traction, leashes, and more. Rocket was challenged to deliver a 2.4x ROAS on their Google Ads campaign. Blending in-depth brand analysis, precise targeting, and creative ad strategies, Rocket was the tidal force that delivered outstanding results for the client, both in terms of ROAS and overall growth and improvement in online sales. Learn more about Surf Hardware’s digital wave of success!