Changing algorithms, tracking issues, ever-changing features… it’s tricky!
At Rocket, we understand that it’s hard to navigate through the changes in social media ad platforms like Facebook, LinkedIn and more. Poor tracking, new ad formats and evolving best practice means you need to run agile campaigns to get the best marketing results.
If you feel like your current agency is ticking you off a to-do list, distracting you with vanity metrics like shares and likes, or isn’t interested in the long term success of your marketing, Rocket can help. Our Paid Media specialists know it’s important that your media budget doesn’t go to waste. With Rocket Agency, you can rest assured that transparency and communication will be held as important as the campaign itself.
At Rocket, our team of digital marketing strategists, Paid Social specialists and Creative experts work together to deliver full-funnel ad campaigns across a range of paid social channels. We understand what role Paid Social plays in the buyer’s journey and have a proven record of running multi-channel campaigns that have maximised returns on social media ads.
Harness the power of the world's largest social media platforms with paid ads on Facebook and Instagram. Rocket’s Paid Social specialists are well versed in the opportunities and challenges associated with Meta ads for brands. Rely on our understanding of Meta’s ad platforms and our experience in working on hundreds of Meta ad campaigns.
LinkedIn Ads are great for B2B marketing using sponsored ads, inMail and dynamic ads. Rocket’s team will place your content in front of decision makers and industry leaders, and capitilise on vast targeting options including job title, industry, company size and more.
Reap the benefits of user generated content combined with Rocket’s advanced targeting capabilities and creative flair. With over 8.5 million users in Australia, scale your impressions, build brand trust and stay up to date with the latest trends when you choose Rocket as your TikTok ads agency.
Inspire your ideal audience with compelling and aesthetically pleasing Pinterest Ads. A visually immersive platform, Rocket’s Pinterest ads will allow you to seamlessly blend your brand offer into users' curated boards, creating lasting impressions, driving interest in your products and services and traffic to your website.
Answer your target audience’s most pressing questions via targeted Quora Ads. Rocket’s Paid Social team will help you promote your products, services and content to generate an engaged user base that recognise your brand and identify you as a trusted authority in your industry. Quora is the perfect platform to reach a niche audience cost-effectively.
Elevate your top-of-funnel marketing strategy with Spotify Ads. Rocket’s digital marketing specialists will help you use this unique audio-visual platform to deliver persuasive and engaging audio ads. Launch a campaign that creates a memorable connection with your brand, increasing awareness, engagement and recall.
We’re a digital marketing agency of 50+ social media specialists, strategists, designers and copywriters with a proven record of delivering successful social media ad campaigns.
As a Rocket client, you will own and have 100% access to your social media ad campaigns and real-time results dashboard. In addition, your entire media budget will go directly to the social ads platform to buy media. No hidden markups.
Your ads and creative are as critical to success as our Social Media Ads expertise. Persuasive copy from our copywriters and eye-catching designs from our designers will compel your target audience to take action.
We believe you get the best marketing results through a combination of the best people and the best technology. Our team subscribe to and are trained in, the very best digital marketing tools available globally for maximising client results.
Our digital specialists will work with you to build marketing funnels, create audience-based campaigns, and harness the latest ad features for maximum impact. All of this will be aligned to your specific business goals and overall marketing strategy.
Paid social ads allow you to reach a wide audience of prospects with your brand story and offer in a range of compelling creative formats.
Rocket’s specialists are skilled at building a sustainable campaign architecture that gives you the ability to target specific demographics, interests, behaviours and locations with tailored messages cost-effectively.
These meaningful touchpoints keep your brand top-of-mind for prospects when they’re ready to buy or make an enquiry.
Scaling your e-commerce sales requires more than just a transactional sales message. Enter paid social ads - your gateway to an engaged audience primed for online sales conversion.
From attention-grabbing visuals to personalised messaging, guide your audience down the funnel and watch your revenue grow with Rocket’s compelling eCommerce campaigns. With Rocket’s well-orchestrated blend of creative skills and data-driven tactics, you can turn browsing into buying.
Paid social ads are a critical part of all full-funnel marketing campaigns.
Paid social ads across the funnel, whether through strategic remarketing or prospecting campaigns have a massive impact on the buyer journey.
Paid social ads typically complement paid search campaigns by maintaining brand presence across multiple platforms and leading to higher searches and conversions.
Speak to one of our Senior Consultants to clarify your marketing objectives.
Our team will develop a bespoke social media ads strategy and launch your ad campaigns.
Watch as brand new leads start to fill your sales funnel as we continue to optimise, measure and improve your ads.
Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.
Paid social ads are a form of online advertising where you can pay to customise your creatives and messaging to reach niche target audiences on platforms such as Facebook, Instagram, LinkedIn, Spotify and the like. This is unlike organic social media posts, where you can post content for free.
When you choose Rocket as your paid social ads agency, we will work closely with your team to understand the unique offering of your business, the key messages you aim to deliver, and clearly define your target audience. Then, our paid social specialists and team of creative designers will work together to build customised creatives, write copy that will drive action from users, and set up strategic targeting parameters to drive action from your audience. We will then continue to optimise your ad campaigns, ensuring you are getting the best return on investment possible.
Social media ads can significantly benefit your business by amplifying brand awareness, boosting sales, and enhancing your overall digital marketing strategy on platforms such as Facebook, LinkedIn, Instagram, Pinterest, Quora and Spotify.
Through precise audience targeting, these ads efficiently reach potential customers who align with your offerings, maximising the impact of your media budget. Diverse ad formats, such as images, videos and stories, engage users in compelling ways, fostering deeper connections with your brand. Remarketing strategies keep your brand at the forefront of users' minds, encouraging conversions and increasing purchase basket sizes.
Moreover, social media ads complement your full-funnel marketing efforts, elevating your brand's visibility and trustworthiness. By leveraging the power of social media ads, your business can gain a competitive edge, broaden its reach, and achieve greater success in the dynamic digital landscape.
Rocket’s digital marketing experts can help you achieve all these outcomes through a winning social media strategy.
Firstly, we will meet with your team to understand your business, offer and target audience. Our team at Rocket take the time to understand the nuances of your ideal customer. What is their buyer journey? What are their key pain points? How are they consuming media?
We then work with you to develop a range of creative messaging concepts that speak to the individual audience segments. This includes variations in ad creative and supporting copy.
Our paid social specialists then work their magic and create advanced audience segments on ad platforms, leveraging targeting data including demographics, interests, behaviours and location to then launch highly targeting campaigns that speak to your specific audience. The campaign itself is designed in a way to allow us to analyse, optimise and maximise your media spend.
Success from paid social ad campaigns will look different for each individual business. It all depends on your campaign objectives, overall marketing strategy, and how the chosen platforms work with other channels you may be operating in.
Some key performance indicators (KPIs) that we typically use to measure the success of campaigns can include; clicks, conversions, engagement, as well as impressions, cost per click, cost per lead, and conversion rate. Our transparent reporting keeps you informed about campaign performance as well as any optimisations we make to the campaign.
When you outsource a digital marketing agency like Rocket to run your social media campaigns, you will work closely with a team of specialists who are up to date with industry trends, have been trained in the idiosyncracies of the platforms, and have worked on hundreds of campaigns similar to yours.
What’s more, you’ll have a fresh pair of eyes on your campaigns and marketing efforts, offering strategic advice and recommendations that can transform your activities and drive real marketing results for your business.