Social Media Marketing Agency Australia

A Social Media Marketing Agency Where Creativity Meets Digital Excellence

Paid Social

Need better marketing results from Paid Social Ads?

Changing algorithms, tracking issues, ever-changing features… it’s tricky!

At Rocket, we understand that it’s hard to navigate through the changes in social media ad platforms like Facebook, LinkedIn and more. Poor tracking, new ad formats and evolving best practice means you need to run agile campaigns to get the best marketing results.

If you feel like your current agency is ticking you off a to-do list, distracting you with vanity metrics like shares and likes, or isn’t interested in the long term success of your marketing, Rocket can help. Our Paid Media specialists know it’s important that your media budget doesn’t go to waste. With Rocket Agency, you can rest assured that transparency and communication will be held as important as the campaign itself.

We partner with businesses just like yours!

amazon
Snap Print Solutions vertical PNG
plus fitness
stepping stone
atwork Australia
attaquer
noggin
mirvac
4cabling
rspca
rezdy
the plantman
VIEW OUR CLIENT JOURNEY

Launch winning paid social ads with Rocket

At Rocket, our team of digital marketing strategists, Paid Social specialists and Creative experts work together to deliver full-funnel ad campaigns across a range of paid social channels. We understand what role Paid Social plays in the buyer’s journey and have a proven record of running multi-channel campaigns that have maximised returns on social media ads.

Meta Ads

Harness the power of the world's largest social media platforms with paid ads on Facebook and Instagram. Rocket’s Paid Social specialists are well versed in the opportunities and challenges associated with Meta ads for brands. Rely on our understanding of Meta’s ad platforms and our experience in working on hundreds of Meta ad campaigns.

LinkedIn Ads

LinkedIn Ads are great for B2B marketing using sponsored ads, inMail and dynamic ads. Rocket’s team will place your content in front of decision makers and industry leaders, and capitilise on vast targeting options including job title, industry, company size and more. 

TikTok Ads

Reap the benefits of user generated content combined with Rocket’s advanced targeting capabilities and creative flair. With over 8.5 million users in Australia, scale your impressions, build brand trust and stay up to date with the latest trends when you choose Rocket as your TikTok ads agency.

Pinterest Ads

Inspire your ideal audience with compelling and aesthetically pleasing Pinterest Ads. A visually immersive platform, Rocket’s Pinterest ads will allow you to seamlessly blend your brand offer into users' curated boards, creating lasting impressions, driving interest in your products and services and traffic to your website.

Quora Ads

Answer your target audience’s most pressing questions via targeted Quora Ads. Rocket’s Paid Social team will help you promote your products, services and content to generate an engaged user base that recognise your brand and identify you as a trusted authority in your industry. Quora is the perfect platform to reach a niche audience cost-effectively.

Spotify Ads

Elevate your top-of-funnel marketing strategy with Spotify Ads. Rocket’s digital marketing specialists will help you use this unique audio-visual platform to deliver persuasive and engaging audio ads. Launch a campaign that creates a memorable connection with your brand, increasing awareness, engagement and recall.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.
Google partner premier 2024
Meta business partner
Clutch partner badge
Best Place to Work Award Logo
Microsoft Ads Partner
hubspot-platinum

Why choose Rocket to run your Paid Social Ads campaigns?

We’re a digital marketing agency of 50+ social media specialists, strategists, designers and copywriters with a proven record of delivering successful social media ad campaigns.

Experience 100% Transparency and Accountability

As a Rocket client, you will own and have 100% access to your social media ad campaigns and real-time results dashboard. In addition, your entire media budget will go directly to the social ads platform to buy media. No hidden markups.

Deliver Brilliant Performance and Creative

Your ads and creative are as critical to success as our Social Media Ads expertise. Persuasive copy from our copywriters and eye-catching designs from our designers will compel your target audience to take action.

Take Advantage of Industry-Leading Tools and Talent

We believe you get the best marketing results through a combination of the best people and the best technology. Our team subscribe to and are trained in, the very best digital marketing tools available globally for maximising client results.

Campaign Strategy Aligned with Business Goals

Our digital specialists will work with you to build marketing funnels, create audience-based campaigns, and harness the latest ad features for maximum impact. All of this will be aligned to your specific business goals and overall marketing strategy. 

working on laptop b2b guide

Webinar: Digital Marketing in Australia 2024

Join us for a live, moderated 60-minute webinar presented by James Lawrence on changes to digital marketing in 2024. Understand attribution and data challenges, AI and how to balance brand and performance ads. Get 8 actionable steps to get digital right in 2024. 

Social Media Ads that drive brand awareness and leads

Drive Brand Awareness
Generate ecommerce sales
Elevate a full-funnel digital strategy
Facebook and Instagram Ads agency

Paid social ads allow you to reach a wide audience of prospects with your brand story and offer in a range of compelling creative formats.

Rocket’s specialists are skilled at building a sustainable campaign architecture that gives you the ability to target specific demographics, interests, behaviours and locations with tailored messages cost-effectively. 

These meaningful touchpoints keep your brand top-of-mind for prospects when they’re ready to buy or make an enquiry.

LinkedIn ads agency

Scaling your e-commerce sales requires more than just a transactional sales message. Enter paid social ads - your gateway to an engaged audience primed for online sales conversion. 

From attention-grabbing visuals to personalised messaging, guide your audience down the funnel and watch your revenue grow with Rocket’s compelling eCommerce campaigns. With Rocket’s well-orchestrated blend of creative skills and data-driven tactics, you can turn browsing into buying.

Spotify and Pinterest ads agency

Paid social ads are a critical part of all full-funnel marketing campaigns.  

Paid social ads across the funnel, whether through strategic remarketing or prospecting campaigns have a massive impact on the buyer journey. 

Paid social ads typically complement paid search campaigns by maintaining brand presence across multiple platforms and leading to higher searches and conversions.

Partner with Rocket for social media marketing success

1

Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives.

2

Launch social media ads

Our team will develop a bespoke social media ads strategy and launch your ad campaigns.

3

Drive leads and sales

Watch as brand new leads start to fill your sales funnel as we continue to optimise, measure and improve your ads.

Rocket has been featured in:

Mumbrella
B&T_K_HR
adnews
marketing mag
smart company
econsultancy
Dynamic Business
Daily Bulletin
retailbiz
martech

Latest Google Reviews

Visit Our Offices

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

Team in the sydney office space
Office Picture
Kev + Emily working
In work meeting
Team working on computer in Rocket office
rocketeers working happily in the office

Paid social blogs

We’d love to help you get the most from your social media marketing campaigns.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.

Paid Social Ads FAQs

How do paid social ads work?

Paid social ads are a form of online advertising where you can pay to customise your creatives and messaging to reach niche target audiences on platforms such as Facebook, Instagram, LinkedIn, Spotify and the like. This is unlike organic social media posts, where you can post content for free.

When you choose Rocket as your paid social ads agency, we will work closely with your team to understand the unique offering of your business, the key messages you aim to deliver, and clearly define your target audience. Then, our paid social specialists and team of creative designers will work together to build customised creatives, write copy that will drive action from users, and set up strategic targeting parameters to drive action from your audience. We will then continue to optimise your ad campaigns, ensuring you are getting the best return on investment possible.

How can paid social ads benefit my business?

Social media ads can significantly benefit your business by amplifying brand awareness, boosting sales, and enhancing your overall digital marketing strategy on platforms such as Facebook, LinkedIn, Instagram, Pinterest, Quora and Spotify.  

Through precise audience targeting, these ads efficiently reach potential customers who align with your offerings, maximising the impact of your media budget. Diverse ad formats, such as images, videos and stories, engage users in compelling ways, fostering deeper connections with your brand. Remarketing strategies keep your brand at the forefront of users' minds, encouraging conversions and increasing purchase basket sizes. 

Moreover, social media ads complement your full-funnel marketing efforts, elevating your brand's visibility and trustworthiness. By leveraging the power of social media ads, your business can gain a competitive edge, broaden its reach, and achieve greater success in the dynamic digital landscape.

Rocket’s digital marketing experts can help you achieve all these outcomes through a winning social media strategy.

How do you tailor ads to my target audience?

Firstly, we will meet with your team to understand your business, offer and target audience. Our team at Rocket take the time to understand the nuances of your ideal customer. What is their buyer journey? What are their key pain points? How are they consuming media? 

We then work with you to develop a range of creative messaging concepts that speak to the individual audience segments. This includes variations in ad creative and supporting copy. 

Our paid social specialists then work their magic and create advanced audience segments on ad platforms, leveraging targeting data including demographics, interests, behaviours and location to then launch highly targeting campaigns that speak to your specific audience. The campaign itself is designed in a way to allow us to analyse, optimise and maximise your media spend.

How do you measure the success of paid social ad campaigns?

Success from paid social ad campaigns will look different for each individual business. It all depends on your campaign objectives, overall marketing strategy, and how the chosen platforms work with other channels you may be operating in. 

Some key performance indicators (KPIs) that we typically use to measure the success of campaigns can include; clicks, conversions, engagement, as well as impressions, cost per click, cost per lead, and conversion rate. Our transparent reporting keeps you informed about campaign performance as well as any optimisations we make to the campaign.

What advantages come with hiring a paid social ads agency?

When you outsource a digital marketing agency like Rocket to run your social media campaigns, you will work closely with a team of specialists who are up to date with industry trends, have been trained in the idiosyncracies of the platforms, and have worked on hundreds of campaigns similar to yours.

What’s more, you’ll have a fresh pair of eyes on your campaigns and marketing efforts, offering strategic advice and recommendations that can transform your activities and drive real marketing results for your business.

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