Social Media Marketing Agency Australia

Paid social ads are a form of online advertising where you can pay to customise your creatives and messaging to reach niche target audiences on platforms such as Facebook, Instagram, LinkedIn, Spotify and the like. This is unlike organic social media posts, where you can post content for free.

When you choose Rocket as your paid social ads agency, we will work closely with your team to understand the unique offering of your business, the key messages you aim to deliver, and clearly define your target audience. Then, our paid social specialists and team of creative designers will work together to build customised creatives, write copy that will drive action from users, and set up strategic targeting parameters to drive action from your audience. We will then continue to optimise your ad campaigns, ensuring you are getting the best return on investment possible.

Social media ads can significantly benefit your business by amplifying brand awareness, boosting sales, and enhancing your overall digital marketing strategy on platforms such as Facebook, LinkedIn, Instagram, Pinterest, Quora and Spotify.  

Through precise audience targeting, these ads efficiently reach potential customers who align with your offerings, maximising the impact of your media budget. Diverse ad formats, such as images, videos and stories, engage users in compelling ways, fostering deeper connections with your brand. Remarketing strategies keep your brand at the forefront of users' minds, encouraging conversions and increasing purchase basket sizes. 

Moreover, social media ads complement your full-funnel marketing efforts, elevating your brand's visibility and trustworthiness. By leveraging the power of social media ads, your business can gain a competitive edge, broaden its reach, and achieve greater success in the dynamic digital landscape.

Rocket’s digital marketing experts can help you achieve all these outcomes through a winning social media strategy.

Firstly, we will meet with your team to understand your business, offer and target audience. Our team at Rocket take the time to understand the nuances of your ideal customer. What is their buyer journey? What are their key pain points? How are they consuming media? 

We then work with you to develop a range of creative messaging concepts that speak to the individual audience segments. This includes variations in ad creative and supporting copy. 

Our paid social specialists then work their magic and create advanced audience segments on ad platforms, leveraging targeting data including demographics, interests, behaviours and location to then launch highly targeting campaigns that speak to your specific audience. The campaign itself is designed in a way to allow us to analyse, optimise and maximise your media spend.

Success from paid social ad campaigns will look different for each individual business. It all depends on your campaign objectives, overall marketing strategy, and how the chosen platforms work with other channels you may be operating in. 

Some key performance indicators (KPIs) that we typically use to measure the success of campaigns can include; clicks, conversions, engagement, as well as impressions, cost per click, cost per lead, and conversion rate. Our transparent reporting keeps you informed about campaign performance as well as any optimisations we make to the campaign.

When you outsource a digital marketing agency like Rocket to run your social media campaigns, you will work closely with a team of specialists who are up to date with industry trends, have been trained in the idiosyncracies of the platforms, and have worked on hundreds of campaigns similar to yours.

What’s more, you’ll have a fresh pair of eyes on your campaigns and marketing efforts, offering strategic advice and recommendations that can transform your activities and drive real marketing results for your business.