Drive product awareness, increase traffic to your website and smash your eCom sales targets with Rocket.
As an eCommerce business, your focus isn’t just generating sales in any given month - it’s about promoting consistent revenue growth. However, rising ad costs and a highly competitive online marketplace, mean growing your customer base and generating a solid ROAS can be a challenge. This is where Rocket comes in.
Choosing Rocket as your eCommerce marketing agency means you’ll receive an informed and tailored marketing strategy with targeted ad campaigns to achieve your business goals. Our eCom specialists and data experts will work closely with your business to fuel growth in practical and trackable ways with careful ad optimisations, clever ad copy and compelling ad creative, steering users from browsing to purchasing.
Launch your winning eCommerce marketing campaigns with Sydney’s top eCommerce agency
As a leading Australian eCommerce agency, we’ve got the experience and technical knowledge to scale your campaigns:
A tailored digital
strategy
We pride ourselves on crafting tailored strategies that are finely tuned to the nuances of your e-commerce business. Our approach involves a bespoke roadmap and a clear plan of action that aligns seamlessly with your brand and business objectives.
ROAS-driven
campaigns
Our team of specialists will optimise your website performance and ad campaigns to turn browsers into buyers. Whether it’s SEO, PPC, paid social, email marketing or crafting messages that resonate with your ideal buyers, we’re all about results.
Media budget planning and pacing
Our team will advise you on the ideal media budget based on their experience of running 1000s of campaigns every year, backed with industry-specific data. We ensure that your media spend is optimally paced throughout your ad campaigns, maximising impact and delivering measurable results.
Considered and strategic targeting
Don’t waste your efforts advertising your products to the poorly selected audience. Rocket considers your key buyer personas, the digital touch points within their buyer journey and ensures you’re reaching the right people, at the right time, with the right message. This includes running different ads catering each audience.
High-converting ad creative and content
We’re committed to converting the traffic on your website to new customers for your ecommerce business. From high-converting landing pages to engaging creative assets, our creative team delivers high-converting designs and content that speak directly to your audience, driving both brand awareness and sales.
Clear and thorough reporting
Choosing Rocket means transparent, in-depth reporting and fully transparent check-ins. Our team are just as invested in your results as you are. You’ll always have clarity on how media is spent. No hidden costs and mark-ups.
The Australian eCommerce Marketing Checklist
19 Killer Tips to Scale Your Online Business
Industry-recognised digital agency
Our eCommerce marketing services
Paid Search
Paid Search is one of the most popular forms of marketing for eCommerce businesses - and rightly so. A successful Paid Search Campaign can dramatically increase your business’s exposure and attract the right traffic to your website, which you can then convert into paying customers. Our award-winning team can help your business launch high-performing Search Ads, YouTube Ads and Display Ads.
Paid Social Ads
People spend an astonishing amount of time on social media, so it’s an ideal platform to extend your presence. Our social media experts deliver performance-driven campaigns on Meta, Pinterest, Spotify, TikTok and more. With persuasive copywriting and eye-catching visuals, you can be assured that our creative team will deliver innovative ads that resonate with your target audience.
SEO
Adopting an SEO strategy as an eCommerce business means you are optimising your online presence to cater to Google’s changing algorithms. eCom SEO is an extremely effective way to grow sustainable, organic website traffic. Our eCommerce SEO specialists use reliable tools to carve out online relevance and authority for your business’s products or services.
Email Marketing
Remain top of mind of your audience and deliver personalised product recommendations with clever email marketing campaigns. Whether you want to target cart-abandons, promote your latest sales, or showcase your new products, you can drive sales with Rocket’s email marketing services.
Creative
Your creative and messaging have the power to move your consumers past the consideration phase to actually make a purchase. Our creative team will develop assets to engage your audience, drive product appeal, and entice sales.
Digital Strategy
Our team of digital marketing experts work with your in-house team to understand your marketing objectives and deliver a unique and effective strategy. We take the time to understand your audience, your business and how to best create desire for both your brand and products so you’ll see actual, sales-driven results.
Why choose Rocket as your eCommerce marketing agency?
We’re a digital marketing agency of 50+ platform specialists, strategists, designers and copywriters with a proven record of delivering successful eCommerce campaigns.
Customised strategy
Every business is different, so it's important that every eCommerce strategy is unique and tailored to your business goals and opportunities. Our digital specialists will work with you to build marketing funnels and harness the latest digital marketing trends for maximum impact.
Platform
expertise
expertise
Our team consists of highly-skilled and certified professionals with years of experience in channel performance. We're committed to staying on top of industry trends and implementing the latest techniques to maximise your results.
Creativity + business smarts
Strong creative and results go hand-in-hand. Persuasive copy from our writers and eye-catching visuals from our designers will compel your target audience to take action, ultimately driving product purchases.
Continuous optimisations
Adaptability and continuous evolution of your strategy and campaigns are essential for sustained success in competitive online markets. Staying static can lead to diminishing returns. We will work with you towards sustained growth, placing your business objectives at the forefront.
Partner with Rocket for eCommerce success
Let’s Talk
Speak to one of our Senior Consultants to clarify your eCommerce marketing objectives.
Launch eCom Campaigns
Our team will develop a bespoke strategy and work with specialists to launch your campaigns.
Drive Traffic and Sales
Watch as you drive more traffic to your website, and online sales start to increase.
Rocket has been featured in:
Latest Google Reviews
Visit Our Office
Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.
We'd love to help transform your digital strategy.
Drop us a line.
Frequently Asked Questions
The core purpose of eCommerce marketing is to drive traffic to your online store and convert that traffic into paying customers. This typically includes a wide range of strategies, both on and off your website, to attract potential customers to your website. Some of these strategies include eCommerce SEO, PPC Ads for eCommerce, social media ads, email marketing and content marketing.
The world of eCommerce marketing is constantly evolving with changing customer behaviours and technological advancements. Here are some trends that online stores need to consider:
- Mobile Shopping UX: There has been a massive growth in mobile shopping; eCommerce businesses need to make sure that they can support the buyers who prefer to browse and purchase on mobile devices.Â
- Personalisation: Consumers now expect personalised experiences based on their preferences, previous browsing and purchasing behaviour. Using CRM data for tailored email marketing and updating your Google Shopping campaigns with up-to-date product information is now a baseline for eCommerce stores.Â
- Social Commerce: The integration of social media and eCommerce has become prominent where platforms like Instagram and Facebook offer direct shopping features. Online stores need to make sure that customers can seamlessly purchase products without leaving the social media environment.Â
- Chatbots and AI: The use of chatbots and AI for customer servicing has become mainstream, enabling eCommerce stores to answer user queries quickly and efficiently.
- Mutliple Payment Methods: eCommerce businesses are offering multiple payment options to users including digital wallets, card payments and delayed payment options like Afterpay.
Typically, businesses spend on average between 10% and 13% of their total revenue on marketing. However, there are many factors that can impact this range, depending on the business. Read this article by Rocket’s Co-Founder and Managing Director, David Lawrence for guidance on what would work for your specific business - What percentage of your revenue should go into marketing?
It depends on your marketing challenges and budget. Hiring an eCommerce digital marketing agency or having an in-house marketing team doesn’t have to be an either/or situation. In fact, the best marketers will know that it’s best to have a combination of in-house and agency marketing resources to harness the benefits of both. Check out this article on the pros and cons of going in-house vs agency in a marketing context.
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses across a diverse range of industries by running results-driven SEO, social media and Google Ads campaigns. Our team of digital marketing specialists are dedicated to delivering real, tangible results for your business. We’ve run award-winning campaigns, have a stable team of channel and business experts that have access to world-class tools and insights, and most importantly, we have a transparent approach to collaboration. Check out our case studies.
Definitely. As an eCommerce marketing agency, Rocket Agency will work alongside you to build your eCommerce marketing strategy from beginning to end. This includes selecting the best comination of channels, defining KPIs, considering CRO for your site, developing ad creative, launching campaigns to targeted audiences, budget optimisation, analysis, reporting and everything in between.
This will depend on your strategy and how exactly your business defines ‘results’. As time frames and results can be tricky to quantify, the best way to answer this question is to speak to our team. Typically, eCommerce campaigns deliver results within a couple of weeks from launch. However, sustaining satisfactory results is depending on a number of variables, which will differ from case to case.
You’ll first need to come up with an eCommerce marketing strategy that clearly outlines your existing marketing problems and the solutions you’ll be developing to address them. Your strategy should put (realistic) numbers to your campaign goals and answer some foundational questions. What does success look like in the context of your business? How can you best reach your target audience? How much media budget do you have access to?
Once you have answers to these questions, an agency like Rocket can help you craft and launch your eCommerce ad campaigns in market.
