The core purpose of eCommerce marketing is to drive traffic to your online store and convert that traffic into paying customers. This typically includes a wide range of strategies, both on and off your website, to attract potential customers to your website. Some of these strategies include eCommerce SEO, PPC Ads for eCommerce, social media ads, email marketing and content marketing.

The world of eCommerce marketing is constantly evolving with changing customer behaviours and technological advancements. Here are some trends that online stores need to consider:

• Mobile Shopping UX: There has been a massive growth in mobile shopping; eCommerce businesses need to make sure that they can support the buyers who prefer to browse and purchase on mobile devices. 
• Personalisation: Consumers now expect personalised experiences based on their preferences, previous browsing and purchasing behaviour. Using CRM data for tailored email marketing and updating your Google Shopping campaigns with up-to-date product information is now a baseline for eCommerce stores. 
• Social Commerce: The integration of social media and eCommerce has become prominent where platforms like Instagram and Facebook offer direct shopping features. Online stores need to make sure that customers can seamlessly purchase products without leaving the social media environment. 
• Chatbots and AI: The use of chatbots and AI for customer servicing has become mainstream, enabling eCommerce stores to answer user queries quickly and efficiently.
• Mutliple Payment Methods: eCommerce businesses are offering multiple payment options to users including digital wallets, card payments and delayed payment options like Afterpay.

Typically, businesses spend on average between 10% and 13% of their total revenue on marketing. However, there are many factors that can impact this range, depending on the business. Read this article by Rocket’s Co-Founder and Managing Director, David Lawrence for guidance on what would work for your specific business - What percentage of your revenue should go into marketing?

It depends on your marketing challenges and budget. Hiring an eCommerce digital marketing agency or having an in-house marketing team doesn’t have to be an either/or situation. In fact, the best marketers will know that it’s best to have a combination of in-house and agency marketing resources to harness the benefits of both. Check out this article on the pros and cons of going in-house vs agency in a marketing context.

Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses across a diverse range of industries by running results-driven SEO, social media and Google Ads campaigns. Our team of digital marketing specialists are dedicated to delivering real, tangible results for your business. We’ve run award-winning campaigns, have a stable team of channel and business experts that have access to world-class tools and insights, and most importantly, we have a transparent approach to collaboration. Check out our case studies.

Definitely. As an eCommerce marketing agency, Rocket Agency will work alongside you to build your eCommerce marketing strategy from beginning to end. This includes selecting the best comination of channels, defining KPIs, considering CRO for your site, developing ad creative, launching campaigns to targeted audiences, budget optimisation, analysis, reporting and everything in between.

This will depend on your strategy and how exactly your business defines ‘results’. As time frames and results can be tricky to quantify, the best way to answer this question is to speak to our team. Typically, eCommerce campaigns deliver results within a couple of weeks from launch. However, sustaining satisfactory results is depending on a number of variables, which will differ from case to case.

You’ll first need to come up with an eCommerce marketing strategy that clearly outlines your existing marketing problems and the solutions you’ll be developing to address them. Your strategy should put (realistic) numbers to your campaign goals and answer some foundational questions. What does success look like in the context of your business? How can you best reach your target audience? How much media budget do you have access to?

Once you have answers to these questions, an agency like Rocket can help you craft and launch your eCommerce ad campaigns in market.