Local SEO Services Australia

Don't Let Your Business Get Outranked by Competitors in Your Local Area!

SEO Agency

Drive traffic to your business locations and website with local SEO.

Are you looking for a local SEO agency to help your business attract more local customers? Our award-winning SEO experts can help!

The team at Rocket is experienced at crafting comprehensive local SEO strategies so you can reach a more of your targeted audience in geographically-related searches. This means when consumers search for ‘coffee shops near me’ or ‘lawyers in greater Sydney’, they will be more likely to see your business on the search page! 

If you want to be more competitive in your local area and attract more higher-quality leads and customers, Rocket’s award-winning team can implement a winning local SEO strategy.

We work with businesses just like you!

Snap Print Solutions vertical PNG
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stepping stone
atwork Australia
the plantman

Our Local SEO Services

As a leading SEO agency in Australia, Rocket has a proven track record of providing SEO services that increase rankings and attract traffic.

Google My Business

We will optimise your Google My Business (GMB) account to increase visibility in local search results and attract more consumers to your business. This includes updating your name, address, and phone number (NAP) information, and producing a number of high quality reviews.

Local Search Citations

Local SEO citation building on reputable websites or directories can improve your business' online reputation and credibility. Rocket’s SEO experts will improve your website domain authority by gaining high-quality citations from reputable websites.

Local Keyword Research

Rocket’s local SEO specialists are experts at local keyword research. Choosing the right keywords for the target area will lead to improved search visibility, better customer targeting, and give your local business competitive advantage.

Mobile Local SEO

Despite the fact that more than 50% of Google searches originate from mobile devices, mobile web design and SEO are frequently overlooked. Our team of SEO experts will customise your website's content to ensure it looks visually appealing and responsive on both mobile and desktop devices.

On-Page Local SEO

Rocket can help businesses boost their on-page local SEO by optimizing their website content, improving page structure, and implementing effective keywords. With our expertise, you can improve not just your online visibility but also drive more local traffic.

Customer Review Management

Rocket enables businesses to generate more reviews for local SEO by leveraging customer feedback and building a positive online reputation. Using proven strategies, we can help you attract more local customers and improve your search rankings.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.
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Microsoft Ads Partner

Why choose Rocket as your
local SEO company?

As an award winning digital services agency, we have the skills and experience to transform your local SEO strategy to see tangible results.

Full Transparency and Accountability

You’ll know what we are doing at all times. We’ll execute an SEO Strategy Roadmap that’s built specifically for your business, so you can keep us accountable for delivering ever-improving SEO gains at all times. Clear deliverables, clearer wins.

Experience Thorough
SEO Excellence

With Rocket, you can expect seriously in-depth technical SEO website audits - checking and fixing crawling errors, mobile optimisation, site speed and more. We maximise both on-site and off-site SEO optimisation opportunities with a deliberate and systematic approach. All in all, expect the best SEO agency experience.

Take Advantage of Industry-Leading Tools and Talent

You get a team, not just one SEO “guy” to work on your campaigns. You’ll be supported by an Account Manager, a Strategist, SEO Specialists, Content Creators and Web Developers that live and breathe digital marketing everyday. Our team subscribe to and are trained in the very best tools available globally for maximising client results.

Content Strategy Aligned with
Business Goals

Content is the backbone of SEO. With Rocket, you’ll not just get content - you’ll get a winning content strategy that speaks to your ideal buyer, engages them and encourages them to make an active enquiry.

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Webinar: Digital Marketing in Australia 2024

Join us for a live, moderated 60-minute webinar presented by James Lawrence on changes to digital marketing in 2024. Understand attribution and data challenges, AI and how to balance brand and performance ads. Get 8 actionable steps to get digital right in 2024. 

Expert Local SEO strategies for local businesses

Increase online visibility on Google
Improve local relevance with confidence
Be more competitive in your area
Generate better qualified leads and clients
Expand brand awareness among locals
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No one wants to be ranked number two, much less number three or four or twenty-seven. It’s the same on Google. Investing in a local SEO digital strategy means you will improve your visibility for geographically-related searches, whether that be by state, city, town or region. This is particularly important for businesses with physical locations such as gyms, childcare centres, hairdressers, retail clothing stores, hotels and the like.

One of the benefits of local SEO includes increasing your brand awareness by reaching a more targeted and relevant audience, as opposed to a generic one. This also boosts the traffic and conversions on your website, as your business is more likely to attract consumers who are ready to convert, as their searches are more specific.

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The more targeted a search query is, the more relevant the audience will be. If someone searches for ‘Spanish restaurants in Melbourne’, a restaurant that’s a two hours away from the city isn’t going to be applicable to them.

Adding business details to your Google My Business (GMB) account, or performing local keyword research and applying this to your website will push your content to audiences that are more likely to engage with you. This is especially important if someone searches for ‘office supplies near me’, or ‘nursery’s in the area’. Take steps to add genuine customer reviews to your page and you have build yourself a solid online presence you can be confident in!

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With hundreds (if not thousands) of businesses similar to yours on Google, finding ways to differentiate yourself online from competitors is the key to seeing tangible results. Optimising your business for a local audience, especially when other businesses aren’t doing so, ultimately boosts traffic for more targeted searches. 

Additionally, without local SEO it would be increasingly difficult for local and smaller businesses to compete with larger and more established businesses who sell the same products or services. This is especially true when localised content is more relatable and personable to the consumer.

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At Rocket, we know how important it is to generate high quality leads and clients for your business. With in-depth local SEO implementation, we will help you reach customers who are actively searching for your products and services in your local area. 

These higher intent, geographically localised searches ultimately increase the quality of leads and clients interacting with your business!

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Considered one of the most cost-effective marketing strategies, SEO can expand brand awareness among locals by optimising a business's online presence for local search terms.

Implementing a thorough local SEO strategy will allow you to reach audiences you could otherwise miss with a more generic website or Google My Business profile.

Let's talk

Partner with Rocket as your SEO Agency


Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives.


Kick-off SEO campaign

Our team of SEO specialists and web developers will implement SEO strategies catered for your specific business.


Dominate search results

Watch as your website traffic skyrockets and organic leads and sales flow in as we continue to optimise your site.

Let’s Talk

Rocket has been featured in:

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Dynamic Business
Daily Bulletin

Our SEO Process

Over the 5+ years we’ve been in business as an SEO migration agency, we’ve developed a hyper-focused approach to providing SEO services in Australia. It’s this approach that allows us to direct our efforts onto the many aspects that constitute ‘good SEO’, while also being able to tailor our strategies to suit each business’ distinct market landscape.

1. Competitor research

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

2. Site audit

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

  • Your website user experience for both desktop and mobile interfaces
  • Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
  • The current state of on-page and off-page SEO
  • Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

3. Keyword research

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

4. Copywriting

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

5. Link building

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

6. Technical SEO

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

7. Local SEO

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

  • Managing your Google My Business profile
  • Optimising websites for location-based keywords
  • Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

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Visit Our Offices

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

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Local SEO Blogs

We'd love to help drive organic growth for your business.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.
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Local SEO FAQs

What is the difference between SEO and local SEO?

SEO stands for Search Engine Optimisation, which is essentially a short way of describing the practice of improving the quality of your website to organically attract valuable traffic.

SEO allows your website to rank high overall on search engines, whereas local SEO will allow your website to rank high in geographically related searches. These searches may include ‘cafes near me’, ‘mechanics in the area’ or ‘orthodontists in greater Sydney’. Improving your local SEO will allow your business to reach audiences you could otherwise miss with a more generic query.

What is the most important local search ranking factor?

A well developed and consistently updated Google My Business (GMB) profile is one of the key factors that contribute to a good local search rank. 

How to rank higher on GMB:

  • Ensuring that your business name, number, other contact information and geographic location are updated regularly assist Google with matching your business with the relevant search query.
  • Adding high-quality reviews to your GMB page, as it will build your business’ reputability for other consumers who are considering engaging with your products and/or services.

How can I improve my business's visibility in local search results?

There are several ways to improve your ranking in local search results including:

  • Optimising your Google My Business (GMB) account with updated contact details, location and excellent reviews.
  • Adding high-quality local search citations from reputable websites.
  • Conducting local keyword research and implementing these changes across your website. 
  • Generating localised content that meets the needs and interests of your ideal consumer. 
  • Performing local content optimisation to increase engagement and conversions on your website. 
  • Conducting customer review management to build your business’ reputation. 

Working with Rocket as your SEO company means building a thorough local SEO strategy that will increase the visibility and the reputability of your business.

How do I optimise my website for local SEO?

To optimise your website for local SEO, it should contain relevant, up-to-date and user friendly content, keeping the consumer front-of-mind. You can achieve this by:

  • Ensuring your website is mobile-friendly.
  • Optimising your content and meta descriptions with keywords relating to local searches.
  • Ensuring that your website has a fast loading speed and a low bounce rate.
  • Creating a Google My Business (GMB) profile and regularly updating it with relevant information including your name, contact details, and geographical location.
  • Adding high-quality, reputable reviews to your GMB page to build trust and credibility with your business.

When should I hire an SEO agency?

This depends on whether you have the budget, time and internal capabilities needed to hire a good SEO agency. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick a good SEO company can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Australia.

How important is optimising mobile websites for local SEO?

In short, it’s very important!

Google has moved to a mobile-first index, meaning that the mobile version of your website will become the version Google will use to determine search engine rankings. Not only that, but consumers depend on their phones to answer search related queries, especially using Siri and Google Maps to find a business quickly and in their proximity. 

Optimising your website for mobile devices is critical to promote an efficient and positive user experience. At the end of the day, you want to make interactions with your business, as easy for your customers as possible!

What metrics define successful SEO?

There’s numerous metrics we use to measure and define the success of our local SEO services, including:

  • Sales revenue and leads: The #1 success metric of SEO is the impact it is having on your businesses revenue.
  • Click-through rates (CTR): the percentage of people who actually click on your website after seeing its organic listing on the search engine results page.
  • Keyword ranking: the position where your website appears on a results page for a certain keyword.
  • Average time on page: the length of time a user spends on the page after clicking on it. The length of time spent on a page should correspond to the amount of content included, illustrating that the user is engaging with the page.
  • Conversion rate: the amount of people who take action on the page, whether it’s signing up to a newsletter, purchasing a product or making an inquiry.
  • Website vitals and page speed: the overall health and functioning capabilities of a website.
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