Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting an SEO plan specifically for your business.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO project.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building remains one of the most powerful ways to improve your website’s authority and search engine rankings. At its core, it’s the process of acquiring high-quality backlinks - links from other reputable websites that point back to your own. These backlinks signal to Google that your content is trustworthy and valuable, helping boost visibility in search results and speeding up the indexing of new pages.

At Rocket, we go beyond the basics of link acquisition. Our approach includes strategic outreach to relevant publishers and content creators, securing placements that provide real value - not just SEO points. We also focus on brand mentions and digital PR -  earning your business coverage on high-authority platforms, news sites, blogs, and industry publications. These kinds of mentions not only support your backlink profile, but also build brand awareness and drive referral traffic from trusted sources. Our link building strategies are purpose-driven and fully integrated into your broader SEO and content goals, ensuring every link helps grow both your rankings and your reputation.

This is the part of SEO that handles the behind-the-scenes foundations of your website - the nuts and bolts that users rarely see but search engines rely on. While on-page strategies focus on content and keywords, our technical services ensure your site is fast, crawlable, and structured for search engine visibility. From page speed and XML sitemaps to domain configuration, URL structure, breadcrumb navigation, and optimised code like HTML, JavaScript and CSS - these critical elements all contribute to how well your site performs in organic search.

Because these components are highly specialised, they require more than just basic SEO knowledge. At Rocket, our experienced team takes a strategic approach to your site’s infrastructure - making precise, performance-driven enhancements that help search engines properly index and render your pages. It’s not just about ticking boxes; it’s about creating a solid, search-friendly foundation that elevates every other part of your digital marketing.

If your ideal customers are searching in your city or suburb—not in rural Iceland or a small town in Brazil—then your online presence needs to reflect that. With nearly half of all Google searches tied to location, showing up for geographically relevant queries can make or break your visibility in local markets.

We help businesses reach nearby customers by optimising for location-specific intent. This includes managing your Google Business Profile, refining your on-site content to reflect service areas, and building high-quality local backlinks. Whether someone’s searching “near me” or looking for a provider in their suburb, we make sure your business is front and centre when it matters most.

SEO stands for Search Engine Optimisation, which is essentially a short way of describing the practice of improving the quality of your website to organically attract valuable traffic.

SEO allows your website to rank high overall on search engines, whereas local SEO will allow your website to rank high in geographically related searches. These searches may include ‘cafes near me’, ‘mechanics in the area’ or ‘orthodontists in greater Sydney’. Improving your local SEO will allow your business to reach audiences you could otherwise miss with a more generic query.

A well developed and consistently updated Google My Business (GMB) profile is one of the key factors that contribute to a good local search rank. 

How to rank higher on GMB:

• Ensuring that your business name, number, other contact information and geographic location are updated regularly assist Google with matching your business with the relevant search query.
• Adding high-quality reviews to your GMB page, as it will build your business’ reputability for other consumers who are considering engaging with your products and/or services.

There are several ways to improve your ranking in local search results including:

• Optimising your Google My Business (GMB) account with updated contact details, location and excellent reviews.
• Adding high-quality local search citations from reputable websites.
• Conducting local keyword research and implementing these changes across your website. 
• Generating localised content that meets the needs and interests of your ideal consumer. 
• Performing local content optimisation to increase engagement and conversions on your website. 
• Conducting customer review management to build your business’ reputation. 

Working with Rocket as your SEO company means building a thorough local SEO strategy that will increase the visibility and the reputability of your business.

To optimise your website for local SEO, it should contain relevant, up-to-date and user friendly content, keeping the consumer front-of-mind. You can achieve this by:

• Ensuring your website is mobile-friendly.
• Optimising your content and meta descriptions with keywords relating to local searches.
• Ensuring that your website has a fast loading speed and a low bounce rate.
• Creating a Google My Business (GMB) profile and regularly updating it with relevant information including your name, contact details, and geographical location.
• Adding high-quality, reputable reviews to your GMB page to build trust and credibility with your business.

This depends on whether you have the budget, time and internal capabilities needed to hire a good SEO agency. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick a good SEO company can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Australia.

In short, it’s very important!

Google has moved to a mobile-first index, meaning that the mobile version of your website will become the version Google will use to determine search engine rankings. Not only that, but consumers depend on their phones to answer search related queries, especially using Siri and Google Maps to find a business quickly and in their proximity. 

Optimising your website for mobile devices is critical to promote an efficient and positive user experience. At the end of the day, you want to make interactions with your business, as easy for your customers as possible!

There’s numerous metrics we use to measure and define the success of our local SEO services, including:

• Sales revenue and leads: The #1 success metric of SEO is the impact it is having on your businesses revenue.
• Click-through rates (CTR): the percentage of people who actually click on your website after seeing its organic listing on the search engine results page.
• Keyword ranking: the position where your website appears on a results page for a certain keyword.
• Average time on page: the length of time a user spends on the page after clicking on it. The length of time spent on a page should correspond to the amount of content included, illustrating that the user is engaging with the page.
• Conversion rate: the amount of people who take action on the page, whether it’s signing up to a newsletter, purchasing a product or making an inquiry.
• Website vitals and page speed: the overall health and functioning capabilities of a website.