Why Local SEO Matters

by Garry Viner on 
April 28, 2023 | 
Digital Marketing Tactics, SEO
Garry Viner

What is local SEO?

Local SEO is the process of optimising a business's online presence for location-specific search queries, such as "coffee shops near me" or "best Italian restaurant in the city." By optimising their website and online listings for local search, businesses can improve their visibility in search results, increase foot traffic to their physical locations, and generate more leads and sales.

Rocket Agency has extensive experience is launching and optimising Local SEO campaigns as a part of our award-winning SEO services offering. In this article, we will explore the many benefits of local SEO and why it should be a critical component of any business's marketing strategy.

What are the benefits of local SEO?

1. Higher search engine rankings

Local SEO allows local businesses to optimise their online presence for local search queries. By targeting local keywords and phrases in website content and meta tags, businesses can attract more visitors who are actively searching for products or services in their local area. Consider how to find blog topics for SEO purposes that will help your content reach high-intent local audiences. Search engines like Google prioritise relevant and authoritative content, and effective local SEO strategies can help your businesses demonstrate your relevance and authority within your local market, allowing you to improve website SEO ranking for your business.

2. Increased online visibility

Businesses that know how to optimise GMB profiles will appear prominently in Google Maps search results, increasing the likelihood that they will appear in "near me" searches and other location-based queries. This makes it easier for potential customers to find the business's location and get directions.  Other tactics such as building local SEO citations, and generating customer reviews serve to increase the number of online platforms where a business is listed and enhance its overall online reputation.

3. More foot traffic

As well as driving searchers to get in touch or purchase online, local SEO can help drive more foot traffic to physical locations by making it easier for customers to find your outlets. Optimised Google My Business profiles and local citations should provide potential customers with important information like business hours, directions, and contact information, enabling them to find and visit the business in person.

4. Increased trust

Local SEO helps businesses maintain a consistent online presence across various directories and platforms, which can reassure potential customers that the business is legitimate and reliable. Positive reviews and ratings from satisfied customers can also increase trust in your business, as they provide social proof that your business is reputable and provides quality products or services.

5. Competitive advantage

Optimising for local search can be a great way for a business to stand out of the crowd in a congested local space. Increases to their visibility and credibility, as well as improvements to their online reputation and customer engagement, mean businesses using local SEO have an advantage over competitors who may not be using these tactics.

6. Better user experience

By ensuring that a business's online information is accurate and up-to-date, local SEO provides more relevant search results for users who are searching for businesses in their local area. This should result in a more targeted and personalised search experience. And local SEO can help businesses engage with their customers by providing relevant and useful information, which can help customers make more informed decisions.

7. Cost-effective marketing tactic

Local SEO is a cost-effective way to market a business because it targets customers who are already searching for products or services in their local area. This means that the business is reaching a highly targeted audience with minimal effort and cost. Compared to traditional forms of local advertising, such as print or TV ads, or other digital marketing channels such as PPC and social media marketing with highly targeted local settings, local SEO may be cheaper and provide long-term benefits for a business's bottom line.

So why is local SEO important?

Because it’s not just a short-term solution for businesses to increase visibility and drive traffic to their websites, but a long-term investment that can provide ongoing benefits for years to come. By improving search engine rankings, increasing online visibility, and building trust with customers, local SEO can lead to sustained growth and success for businesses of all sizes.

In an increasingly competitive online marketplace, local SEO is a crucial tool for businesses to differentiate themselves and stand out from the crowd. So, if you haven't already, now is the time to invest in local SEO and reap the long-term benefits of increased online exposure, targeted traffic, and ultimately, greater business success.

At Rocket we have a track record of success with local SEO campaigns so if you’d like some help with this for your business, contact us here or call 1300 059 620.

Garry Viner
Co-Founder and Senior SEO Strategist | Rocket Agency

As the Co-Founder and Senior SEO Strategist at Rocket Agency, Garry has worked to launch and improve marketing campaigns for leading Australian and international brands including Meriton Suites, Luna Park and Medecins Sans Frontieres.

Garry combines his solid mathematical background with a grounding in actuarial studies with business insight and empathy to create cutting-edge marketing campaigns. As a lifelong learner, he stays up-to-date with martech trends in this fast-moving digital space. At Rocket, he has led a team of PPC and SEO specialists that have run award-winning ad campaigns.

Join 20,000+ subscribers

Get fast, useful and no-nonsense weekly emails on the most relevant marketing topics for Australian businesses.

Other Articles you might be interested in…