LinkedIn Ads Agency in Sydney & Melbourne

Expert LinkedIn Advertising Agency to Reach Decision Makers Effectively

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Win the professional market with LinkedIn Ads

With more than 930 million members worldwide, LinkedIn is where professionals actually want to spend time thinking about work. With that in mind, it allows you to reach these people based on practical criteria, such as their role, industry, company size and seniority — so your ads are seen by those most likely to influence or make buying decisions.

Rocket builds LinkedIn Ads for real business outcomes. If your goal is creating clear ads, generating relevant leads, positioning your brand as a trusted voice in your industry or you simply want to capture the attention of your audience, we are the LinkedIn marketing agency that can help you to focus on creating ads that make sense to decision-makers and give them a reason to engage.

We partner with businesses just like yours!

amazon
Snap Print Solutions vertical PNG
plus fitness
stepping stone
atwork Australia
attaquer
noggin
mirvac
4cabling
rspca
rezdy
the plantman
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Our LinkedIn Ads services

At Rocket, our Paid Social and Creative teams work together to deliver full-funnel LinkedIn campaigns. Here’s how we do it from beginning to end:

Campaign Strategy Development

We build LinkedIn campaigns around clear business goals for decision-makers — such as qualified leads, demo requests, website actions or brand visibility. Each campaign starts with defined metrics like cost per lead, click-through rate or engagement, so performance is measured against outcomes that directly support your growth.

Target Audience Identification

Rocket’s specialists will zero in on the exact targeting factors to balance reach and media budget. Through customer personas and your own customer data, industry research and LinkedIn’s audience insights, we use a combination of data-driven analysis and market research to pinpoint the most relevant and valuable target audiences for your campaigns.

Concept
Ideation

Concept ideation for our LinkedIn Ads services is a creative process where we brainstorm engaging messaging that’s most likely to resonate with your target audience. Rocket’s experienced Creative team will explore various themes, styles, copy and visuals that align with your brand's identity and campaign objectives to craft compelling concepts designed to stand out in the LinkedIn feed.

Creative
Design

Our Creative team excels at crafting designs that are sleek and aligned with your brand identity. Rocket will create ads and content that appeal to a professional audience, from infographics that show off your data in an eye-catching way to carousel ads that tell your awesome brand story through a series of images.

Business-Focussed
Copywriting

Rocket creates ads and content that explain your offer in plain language, focusing on the real problems professionals are trying to solve. By showing how your product or service works in practice — and backing it up with results — our team builds trust and credibility through thoughtful, relevant creative copywriting.

Monitoring, Optimisation and Reporting

We watch how well campaigns are doing and improve them by changing the audience targeting, ad formats, messaging and bidding strategies. As your LinkedIn advertising agency, Rocket will give you access to real-time campaign data on dashboards, so you'll always know how your ads are performing.

We’re a LinkedIn Marketing Agency Partnering with all Kinds of Businesses

SaaS

We create LinkedIn ad campaigns that speak directly to the problems your product solves. This often includes promoting demos, free trials, product launches, feature updates, webinars, case studies or gated content. We can target decision-makers by role and industry, using retargeting to stay in front of buyers as they move through longer sales cycles. 

Universities & Schools

Our LinkedIn ad campaigns help education providers reach the right audiences — from prospective students and parents to industry partners and alumni. We focus on awareness and consideration, using clear messaging around courses, outcomes, reputation and student life.

Financial 
Services

Trust is everything in financial and professional services. Our campaigns put credibility, compliance and clarity first. We target senior decision-makers and business owners, breaking down complex offerings into simple language.

Employment & Recruitment

LinkedIn helps us connect recruitment brands with both job seekers and employers. Campaigns are structured around active job vacancies, ongoing talent pool growth, employer branding and recruitment marketing. For businesses, we can promote live job opportunities, expressions of interest, talent community sign-ups, employer value propositions and hiring services. This will help them reach the right people and get the best applications or employer enquiries.

Law Firms

Our campaigns help law firms in attracting the right people while keeping a professional tone. This often means sharing articles that show thought leadership, legal updates, case insights, important practice areas, seminars/webinars and expert knowledge. We target decision-makers by industry and company size to ensure your content reaches the organisations most likely to need your advice.

Manufacturing

Rocket helps manufacturing businesses reach buyers and procurement teams through campaigns that showcase capabilities, production capacity, certifications, quality standards and reliability. Campaigns may highlight specific products, custom solutions, case studies, industry applications or new technologies, using industry and job-function targeting to reach niche, hard-to-access audiences.

Consulting

We put expertise front and centre for consulting firms. LinkedIn campaigns are built around insights, original research, thought leadership, case studies, service offerings and event or webinar promotion, helping you stay visible with senior leaders and influence buying decisions over time through consistent, relevant messaging.

 

Not seeing your niche? Let’s talk — we’re excited to explore what LinkedIn can do for your business.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title held by only 3% of agencies in Australia. We were the first Bing Select Partner in the country and continue to lead as a Facebook Business Partner and HubSpot Platinum Partner for our work in marketing automation. We’re also a TikTok Agency Advantage Partner, recognised for driving results on one of the fastest-growing platforms in the world. On top of that, we’ve been named Australia’s Top Full-Service Digital Company on Clutch and one of the AFR Boss Best Places to Work in 2023.
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hubspot-platinum
Microsoft Ads Partner

Why choose Rocket as your LinkedIn marketing agency?

We’re a digital marketing agency of 50+ specialists with a proven record of delivering successful LinkedIn ads for Australian businesses. From platform specialists to strategists, designers and copywriters, we have the team and expertise to promote your business.

Experience in marketing

Rocket is a LinkedIn Ads agency with a long history of success in marketing and a range of clients in SaaS, consulting, financial services, technology, legal, HR, manufacturing and more. Over many years, we’ve developed an approach to marketing that’s proven highly successful.

Platform
expertise

Our team knows LinkedIn inside out. With years of experience and top-tier certifications, we’re always up to speed on the latest trends and techniques to get the most out of your campaigns. We're committed to staying on top of industry trends and implementing the latest techniques to maximise the performance of your campaigns.

Thought leadership content

LinkedIn’s the place to share your industry expertise and thought leadership. And trust us, we know what we’re talking about. Our co-founders wrote a best-selling book on marketing and host one of Australia's best marketing podcasts, so thought leadership really is in our DNA!

Multi-channel approach

We believe that a multi-channel strategy is often most effective. LinkedIn is for thought leadership, Facebook is for brand awareness and Google Ads are for getting noticed when someone is ready to buy. By putting these together, we can give you a full multi-channel marketing experience like no other.

Meet our Paid Social Team

Experts at bringing your brand to life through scroll-stopping campaigns.

Mariano Di Lascio
Mariano Di Lascio
Head of Paid Media
Phoenix Headshot
Phoenix Douglas
Senior Paid Media Specialist
Melissa
Melissa Mandryk
Paid Media Specialist
Rachael Glover headshot
Rachael Glover
Paid Media Coordinator


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LinkedIn Ads agency for professional lead generation

Increase your brand visibility to drive conversions

Improve the way you deliver your creative

Differentiate yourself from your competitors

Buyer persona image

As a social creative agency, we use LinkedIn's huge professional audience to show your brand to decision-makers and industry leaders.

By precisely targeting your ideal audience based on job titles, industries and more, we ensure your message reaches the right people.

Our compelling ad copy and visuals in the right ad placements entice professionals to take action, leading to higher click-through rates and increased conversions.

LinkedIn ads agency

Rocket uses a versatile mix of ad formats that can revolutionise the way you engage with your professional audience.

There’s sponsored content which allows your brand to seamlessly blend into users' feeds, carousel ads that showcase multiple images, sponsored InMail for personalised and direct messaging, video ads for visual impact and streamlined lead gen forms with pre-filled LinkedIn profile data can get higher conversion rates.

When you need a social creative agency, Rocket’s approach to incorporating multiple formats in harmony creates a memorable and impactful experience for your professional audience on LinkedIn.

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Rocket gives your brand a unique place in LinkedIn's professional ecosystem, which sets you apart from other businesses.

We dig into your industry and audience to figure out what makes you different. Then we craft highly personalised content that shows off your brand's strengths and expertise.

Build a LinkedIn presence that stands out. Make your brand the one people remember in your industry.

Partner with Rocket for success

1

Let’s talk

Speak to one of our Commercial Directors to clarify your marketing objectives.

2

Launch 
LinkedIn ads

Our team will develop a bespoke LinkedIn strategy and work with designers and copywriters to launch your ad campaigns.

3

Generate high-quality leads and sign-ups

Watch as brand new leads start to fill your sales funnel while we continue to optimise, measure and improve your ads.

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Hosted by James Lawrence | Co-Founder, Rocket Agency

EP 88: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

Rocket has been featured in:

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Visit Our Offices

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

We’d love to help you get the most from your LinkedIn campaigns.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.

LinkedIn Ads FAQs

How much does it cost to work with a LinkedIn advertising & marketing agency?

The cost of working with a LinkedIn advertising agency depends on several factors, including the size and complexity of your campaigns, your advertising goals, the level of strategy and creative support required, and how actively campaigns are managed and optimised. The total investment can also be affected by your budget, targeting needs, reporting needs and length of engagement.

Are LinkedIn ads profitable?

LinkedIn ads services can be profitable, but only if you use them to reach the right decision-makers instead of just focusing on volume. Success really comes down to your goals and how you use LinkedIn. These campaigns are best for companies with clear targets, long sales cycles, high-value products and buying decisions that involve a lot of thought and multiple stakeholders. LinkedIn lets you stay visible in these situations, which builds trust and influence instead of relying on quick, one-time conversions. Rocket's main goal is to make sure that your strategy, targeting and creative all work together to help you reach your business goals. This way, you can see how your investment affects real results.

Is it still worth hiring a LinkedIn marketing agency to run ads with a small budget?

Yes — in the right situation. A smaller budget can still work well on LinkedIn if the targeting is tight and the objective is clear. We’ve seen smaller businesses do well by focusing on specific roles or industries, promoting a single strong offer (like a lead magnet, webinar or key service), re-engaging warm leads and using LinkedIn to reach decision-makers they couldn’t easily access elsewhere.

Where an agency helps most with a small budget is efficiency — avoiding wasted spend, producing stronger messaging up front, choosing the right ad formats, testing only what matters and ongoing optimisation. The Rocket team has worked with small professional services firms and niche brands that used LinkedIn Ads wisely to get leads, gain more visibility, help sales, keep prospects interested over time and stay on the minds of decision-makers without spending a lot of money each month.

How can LinkedIn Ads benefit my business?

As the leading professional networking platform, LinkedIn gives you direct access to decision-makers, industry professionals and key stakeholders by allowing you to target people based on their job role, seniority, industry, company size and even specific organisations. 

Instead of making broad assumptions or reaching out to a lot of people, Rocket makes it easier to get in touch with the ones who are making the buying decisions. With sponsored content and sponsored InMail, we can send personalised messages straight to the people you want to reach. This helps you take care of leads and make more sales.

LinkedIn Ads give your company real authority and open up quality business opportunities in a professional setting.

How can LinkedIn Ads complement our marketing strategy across other channels?

LinkedIn is built for professionals and fits right into your goals. LinkedIn's advanced targeting options make sure that your messages are consistent and reach decision-makers and industry professionals at different points of contact. The platform makes your brand more visible, which strengthens your message. With sponsored content, we can amplify thought leadership, driving traffic to your website and blog.

The team at Rocket understands that there is no silver bullet in digital marketing, but by integrating LinkedIn Ads with your overall marketing efforts, we can create a cohesive brand experience. LinkedIn’s position as a professional network allows brands to reach people in a work-focused mindset, rather than scrolling for entertainment. This means your ads are more likely to be seen by decision-makers, helping your message cut through and have a real impact.

Can you help us build and optimise a LinkedIn company page to enhance our brand presence?

Of course, this is just one of the many services that we do as a leading LinkedIn Ads agency. The Creative team at Rocket does a fantastic job of showing off your company's products and services by using compelling design and the right keywords.

Remember, a good LinkedIn company page makes your brand appear more trustworthy and helps you make important connections with people in your field. Rocket is the team that can make your LinkedIn page stand out, making a lasting impression in the world where it counts.

How do you manage budget allocation across different LinkedIn ad formats and targeting options?

As part of Rocket’s social media advertising services, we kick things off by setting your campaign goals and picking the best ad formats to hit them. We look at past data and audience insights to find the targeting options that actually work for your audience. Then we split the budget across different formats and targeting methods based on what’s most likely to deliver. We can move resources to the areas that are doing well by constantly monitoring and optimising. This makes sure that your budget is used to its fullest potential for exceptional ROI and results for your LinkedIn Ad campaigns. See how a specialist LinkedIn advertising agency can get you seen by the right people!

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