How to win the professional market with LinkedIn ads
With over 930 million members worldwide, LinkedIn provides a vast network of professionals from various industries, allowing you to precisely target your ideal B2B audience. Its advanced targeting options, including by job title, industry, company size and more, mean you can get in front of the most relevant prospects for your business.
Rocket’s tailored LinkedIn Ads strategies will help you capture the attention of your B2B audience and make meaningful connections. Whether you're aiming for lead generation, brand awareness, or thought leadership, Rocket will help you launch high-quality business-focussed ads to reach and influence decision makers and industry leaders.
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How we manage our LinkedIn campaigns
At Rocket our Paid Social and Creative teams work together to deliver full-funnel LinkedIn campaigns. Here’s how we do it from beginning to end:
Campaign Strategy Development
At Rocket, our LinkedIn campaign strategies are all about driving tangible business outcomes and achieving your B2B marketing objectives. We begin by defining specific and measurable objectives, in line with your business goals.
Target Audience Identification
Rocket’s specialists will zero in on the exact targeting factors to balance reach and media budget. Through customer personas and your own customer data, industry research and LinkedIn’s audience insights, we use a combination of data-driven analysis and market research to pinpoint the most relevant and valuable target audiences for your campaigns.
Concept
Ideation
Concept Ideation for LinkedIn Ads is a creative process where we brainstorm engaging messaging that your target audience is most likely to resonate with. Rocket’s experienced Creative team will explore various themes, copy, and visuals that align with your brand's identity and campaign objectives to craft compelling concepts guaranteed to stand out in the LinkedIn feed.
Creative
Design
Our Creative team excels at crafting designs that are sleek, modern, and aligned with your brand identity. From infographics that showcase your data in an engaging manner, to carousel ads that tell a compelling brand story through a sequence of images, Rocket will design ads and content sure to appeal to a professional audience.
Business-Focussed
Copywriting
We write ads and content that clearly deliver the value of your offer, focusing on how your product or service addresses specific pain points of professionals. By emphasising the benefits of your offerings and showcasing your great results, our writers will ensure impactful and personalised content that drives credibility in your brand.
Monitoring, Optimisation and Reporting
We continuously track campaign performance and optimise by fine-tuning audience-targeting, ad formats, messaging and bidding strategies. With Rocket, you’ll have access to dashboards with real-time campaign data so you’re always on top of campaign performance.
Industry-recognised digital agency
Why choose Rocket to run your LinkedIn ads campaigns?
We’re a digital marketing agency of 50+ specialists with a proven record of delivering successful LinkedIn ads for B2B businesses. From platform specialists to strategists, designers and copywriters, we have the team and expertise to promote your B2B business.
Experience in
B2B marketing
B2B marketing
At Rocket we have a long history of success in B2B marketing and a range of clients in SaaS, consulting, financial services, technology, legal, HR, manufacturing and more. Over many years we’ve developed an approach to B2B marketing that’s proven highly successful.
Platform
expertise
expertise
Our team consists of highly-skilled and certified professionals with years of experience in managing LinkedIn campaigns. We're committed to staying on top of industry trends and implementing the latest techniques to maximise the performance of your campaigns.
Thought leadership content
LinkedIn is an excellent platform for thought leadership and industry-specific content. As an agency whose co-founders have published a successful book on marketing and run one of Australia’s leading marketing podcasts, thought leadership is part of Rocket’s DNA.
Multi-channel
approach
approach
Best results often come from a multi-channel strategy. LinkedIn for thought leadership, Facebook for brand awareness and Google Ads for visibility at the moment of intent. Working together we can deliver a comprehensive multi-channel marketing experience.
LinkedIn Ads for professional lead generation
We harness the LinkedIn ad platform's vast professional audience to showcase your brand to decision-makers and industry influencers.
By precisely targeting your ideal audience based on job titles, industries, and more, we ensure your message reaches the right people.
Our compelling ad copy and visuals in the right ad placements entice professionals to take action, leading to higher click-through rates and increased conversions.
At Rocket, we use a versatile array of ad formats that can revolutionise the way you engage with your professional audience.
There’s Sponsored Content which allows your brand to seamlessly blend into users' feed, Carousel Ads that showcase multiple images, Sponsored InMail for personalised and direct messaging, Video Ads for visual impact and streamlined Lead Gen Forms with pre-filled LinkedIn profile data.
Rocket’s approach to incorporating multiple formats in harmony creates a memorable and impactful experience for your professional audience on LinkedIn.
We position your brand uniquely, setting you apart from competitors in LinkedIn’s professional ecosystem.
By understanding your industry and audience deeply, we identify your key differentiators and value propositions. This knowledge enables us to craft highly personalised content that resonates with professionals, showcasing your brand's strengths and expertise.
Create a distinctive LinkedIn presence and establish your brand as the go-to choice within your industry.
Partner with Rocket for B2B success
Let’s talk
Speak to one of our Senior Consultants to clarify your marketing objectives.
Launch LinkedIn ads
Our team will develop a bespoke LinkedIn strategy and work with designers and copywriters to launch your ad campaigns.
Drive B2B sales
Watch as brand new leads start to fill your sales funnel as we continue to optimise, measure and improve your ads.
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Visit Our Office
Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.
We’d love to help you get the most from your LinkedIn campaigns.
Drop us a line.
LinkedIn Ads FAQs
As the leading professional networking platform, LinkedIn provides unparalleled access to decision-makers, industry professionals, and key stakeholders. By leveraging LinkedIn's advanced targeting options, Rocket Agency can reach your precise target audience based on job title, industry, company size, and more.
This precise targeting ensures your ads reach the right people with relevant content, enhancing engagement and lead quality. With sponsored content and sponsored InMail, we can deliver personalised messages directly to your target audience, nurturing leads and driving conversions.
LinkedIn Ads empower your B2B business to build brand authority, expand industry influence, and unlock valuable business opportunities in a highly professional and business-focused environment.
By targeting a professional audience, LinkedIn aligns seamlessly with your B2B objectives. LinkedIn's advanced targeting options ensure consistency in messaging, reaching decision-makers and industry professionals at various touchpoints. The platform enhances brand visibility, reinforcing your message across social media, email, and content marketing. With sponsored content, we can amplify thought leadership, driving traffic to your website and blog.
The team at Rocket understands that there is no silver bullet in digital marketing. By integrating LinkedIn Ads with your overall marketing efforts, we create a cohesive brand experience, nurturing leads and driving conversions. LinkedIn's unique positioning empowers your B2B marketing strategy with increased reach, engagement, and impact.
Of course - this is just one of the many services that Rocket Agency’s Creative team offers. We’d do a great job showcasing your company's expertise, products, and services, incorporating compelling design and optimising with relevant keywords.
A good LinkedIn company page enhances your brand's credibility, increases follower engagement, and fosters valuable connections with industry professionals. Rocket Agency can help your LinkedIn page stand out and make a lasting impact in the B2B world.
At Rocket, we begin by defining your campaign objectives and identifying the most suitable ad formats to achieve them. We analyse historical data and audience insights to determine which targeting options are most effective for reaching your desired audience segments. We then allocate the budget based on the performance potential of each format and targeting option. Continuous monitoring and optimisation allow us to shift resources towards the best-performing areas, ensuring your budget is maximised for optimal ROI and driving the best results for your LinkedIn ad campaigns.
