B2B Marketing Agency in Sydney & Melbourne
A Business-to-Business Marketing Agency that Generates High-Quality Leads
Build your brand, establish market authority, generate demand and nurture your leads with Rocket.
B2B marketing has always been challenging, with multiple stakeholders to manage, complex branding and lead generation efforts, long sales cycles and reporting that rarely tells the full story. At Rocket, we understand the trials and tribulations faced by in-house B2B marketers. Digital marketing in B2B isn’t plug-and-play like eCommerce. Big awareness campaigns don’t always drive enquiries, and focusing only on bottom-of-funnel tactics won’t deliver consistent results.
If this hits home for your business, you’ve reached the right place. Rocket has a proven track record of helping B2B brands lift their marketing performance. Over half of our client campaigns are B2B, and we’ve spent years working with in-house teams to plan, launch and scale strategies that drive results where it counts.
Case Studies
Explore how Rocket has helped B2B businesses like yours to drive remarkable marketing results.
Launch Your Winning Campaign with Australia’s Best B2B Marketing Agency
As one of Australia’s leading agencies in B2B marketing services, Rocket delivers tailored solutions built around your business goals and industry needs.
Tailored digital marketing strategy
Our approach is never one-size-fits-all. At Rocket, we take the time to understand your business, your target market and buyer challenges. Every B2B content marketing strategy we develop is based on thorough audits, research and analysis. We then formulate a targeted plan that aligns with your objectives, utilising the most effective channels and tactics to yield measurable business outcomes.
Lead generation and lead nurturing
Rocket specialists are experts in channels like SEO, PPC, Paid Social and Email so you don’t have to be. We will help you unlock the power of internet marketing to drive high-quality leads with targeted cross-channel campaigns that complement each other and resonate with your ideal buyers. We employ email marketing and remarketing strategies to nurture warm leads, generate enquiries and strengthen your sales pipeline.
Recommendations on media budget and pacing
Campaign budget allocation is critical and can be challenging for in-house B2B marketers. Our team of B2B marketing specialists uses data-driven insights to recommend the right budget split across channels, making it easy for you to secure management buy-in. We also strategically pace your budget throughout the campaign to maximise impact and deliver strong results.
Flexibility with outsourced marketing projects
We know marketers are under constant time pressure, so Rocket can take on one-off projects to help you get things done. From email campaigns and brand books to tone-of-voice guides, custom tracking, reporting dashboards and marketing materials like flyers and hoardings, our B2B digital marketing agency experts make it easy to keep your marketing moving.
High-converting ad creative and content
Our Creative Team are experts at presenting your B2B brand’s value proposition through compelling visuals and copy. Rocket delivers brilliant landing pages, thought-leadership content in the form of blogs and eBooks, standout ad designs and even videos that capture your B2B client’s story.
Clear and thorough reporting
Our detailed performance reporting helps you connect marketing activity with real sales opportunities. We build comprehensive dashboards that give marketers clear visibility into B2B marketing campaign results, making it easy to share insights with stakeholders and demonstrate the impact of digital marketing with confidence.
Industry-recognised digital agency
Our B2B Marketing Services
Digital Strategy
Expect tailored B2B marketing professional services designed to meet your business goals head-on. Rocket will help you choose the right mix of digital channels, striking the perfect balance between brand awareness and lead generation for sustainable results.
SEO
Grow your online visibility and authority with B2B SEO services that are tailored to you. Our team knows how to optimise complex websites that serve diverse audiences across multiple locations.
PPC
Optimise your Google and Bing ad campaigns to turn searches into conversions. Rocket’s Paid Media specialists focus on smart account structure, precise targeting and efficient budget management. From Search and Display to YouTube and Capterra, we make every click count!
Paid Social
If you want to target professionals on LinkedIn or connect with decision-makers on Facebook, our Paid Social team will extract the most out of your digital channels. We’ll put the right message in front of new audiences, expanding the reach and interest in your brand and your services.
Email Marketing
For B2B marketers, the job doesn’t stop at lead capture. New contacts need to be nurtured through thoughtful, persuasive email campaigns. Whether they're simple text messages or branded HTML templates, Rocket helps you engage and convert leads in your database with emails that drive real engagement.
Creative and Copy
Our team will help convert your complex B2B value proposition into eye-catching imagery and video that resonates with your target audience. Display banners, social ads, client testimonial videos, thought-leadership B2B content marketing or even CRO for your site, Rocket’s experts will ensure your brand shines at every touchpoint.
Why Choose Rocket as Your Business-to-Business Marketing Agency?
We’re a full-service B2B digital marketing agency with over 50 specialists and a proven track record of delivering strong results for B2B businesses across industries.
Extensive B2B content marketing experience
We’ve partnered with countless B2B businesses to deliver measurable marketing results. Our team understands the challenges B2B marketers face and knows how to overcome them with proven strategies that drive success.
Advanced techniques and tools
Our team uses industry-leading tools to make data-driven decisions that strengthen your campaigns. We stay sharp through ongoing training and keep a close eye on the latest B2B marketing agency trends to ensure your strategy stays ahead.
Transparency andcommunication
With Rocket, you get complete transparency from day one. We work closely with your in-house team, combining our strengths and keeping communication open to deliver the best possible results.
We understand what’s important
We know that filling your B2B pipeline with junk leads isn’t going to do the trick. We understand the importance of quality of conversions and how important it is for you to tie back marketing spend to deals.
Meet our Strategy Team
Our Strategy team crafts data-driven, forward-thinking plans to set your brand on the path to success.
Stay Ahead in Digital Marketing
Join 20K+ Marketers Who Get the Inside Scoop
Partner with Rocket and Drive B2B Marketing Results!
Let’s Talk
Speak to one of our Senior Consultants to clarify your B2B marketing objectives.
Kick-off B2B campaigns
Work with our expert B2B marketing specialists to bring your campaigns to life.
Drive genuine results
Watch as your results grow month-on-month.
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Visit Our Offices
Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.
Frequently Asked Questions
Business-to-business marketing or B2B marketing for short, focuses on promoting products or services to other businesses rather than individual consumers. It’s about building trust, showing value and helping businesses make confident decisions.
B2B marketing works by identifying your target audience, understanding their needs and creating strategies that guide them through a longer, more deliberate buying process. It often combines brand awareness, lead generation, nurturing and sales enablement to move prospects from initial interest to conversion.
To market your B2B business effectively, you need to know your audience and reach them through the right digital channels. This might include SEO, paid search, LinkedIn advertising, email marketing, content creation and marketing automation. The key is to deliver relevant, valuable content that builds trust and drives leads that convert.
Start by defining your business goals, target audience and key performance metrics. Then choose the right mix of digital channels and messaging to reach the right decision-makers at every stage of the funnel. Use data and insights to refine your approach and partner with a digital agency that understands the B2B landscape to maximise your results. Ready to take your B2B marketing to the next level? Talk to Rocket today about building a strategy that drives real results.
