B2B marketing has always been challenging. Managing multiple internal stakeholders, branding, B2B lead generation activities, lead nurturing, reporting, long-sales cycles and blurred results at the end. At Rocket, we understand the trials and tribulations faced by in-house B2B marketers. Digital marketing isn’t simple in a B2B context. Unlike eCommerce, you can’t just switch on and off the marketing tap. Launching a big brand awareness campaign is unlikely to drive enquiries and just running bottom-of-funnel search campaigns doesn’t necessarily deliver.
If this hits home, you’ve reached the right place. Rocket Agency has runs on the board in elevating the marketing results for B2B businesses. More than half of our client campaigns have a B2B focus and we’ve had years of experience partnering with hundreds of in-house marketing teams to strategise, plan and launch campaigns that drive results that matter.
Explore how Rocket has helped B2B businesses like yours to drive remarkable marketing results.
As a leading B2B digital marketing agency in Australia, Rocket Agency provides solutions to your specific needs, depending on the nature of your business.
Our approach is never one-size-fits-all. At Rocket, we take the time to understand your business, your target market, their painpoints and your unique solution. Our B2B marketing strategy is a result of in-depth audits, research and analysis. We craft a roadmap that aligns with your goals, highlighting the most effective channels and tactics, ensuring an integrated campaign that drives business results.
Rocket specialists are experts in channels like SEO, PPC, Paid Social and Email so you don’t have to be. We will help you unlock the power of internet marketing to drive high-quality leads with targeted cross-channel campaigns that complement each other and resonate with your ideal buyers. We employ email marketing and remarketing strategies to nurture warm leads, generate enquiries and strengthen your sales pipeline.
Campaign budget allocation is critical and can be challenging for in-house B2B marketers. Rocket’s experts provide data-driven recommendations for media budget distribution across channels to make it easier for you to get buy in from management. Moreover, we ensure that the allocated budget is paced optimally throughout the campaign to achieve maximum impact and results.
We understand how pressed for time B2B marketers are. To take the pressure off you, Rocket can also deliver one-off projects. Examples include one-off email marketing projects, designing your brand book and tone-of-voice documents, setting up custom tracking, reporting and dashboards and even developing flyers and hoardings.
Our Creative Team are experts at presenting your B2B brand’s value proposition through compelling visuals and copy. Rocket delivers brilliant landing pages, thought-leadership content in the form of blogs and eBooks, amazing ad designs and even videos that capture your B2B client’s story.
Our in-depth performance reporting will help you close the loop between marketing activity and sales opportunities generated. Rocket’s team will enable you with comprehensive dashboards, so B2B marketers can present data to internal stakeholders and prove the power of digital marketing with confidence.
Expect a custom-built B2B digital marketing strategy that addresses your business goals head on. Rocket will help you choose the right mix of digital channels, striking the perfect balance between brand awareness and lead generation for sustainable results.
Strengthen your position and authority on Google with tailored SEO tactics for your B2B businesses. Our experts work seamlessly with complex websites that cater to diverse audiences and multiple geographical locations. We collaborate with multiple internal stakeholders from your business to deliver scalable SEO results.
Fine tune your Google and Bing ad campaigns to turn searches into conversions. Rocket’s Paid Media specialists are meticulous about account structuring, budget optimisation and targeting. Whether it’s Search, Display, YouTube or Capterra, we’ve got you covered!
Whether you’re targeting business professionals on LinkedIn or engaging decision makers on Facebook, our Paid Social team will extract the most out of your digital channels. We’ll put the right message in front of new audiences, expanding the reach and interest in your brand and your services.
The story doesn’t end with lead capture for B2B marketers. New contacts have to be nurtured effectively through persuasive email (plain-text from a team member or in HTML representing your brand style). Rocket’s team will help you activate leads from your database.
Our team will help convert your complex B2B value proposition into eye-catching imagery and video that resonates with your target audience. Display banners, social ads, client testimonial videos, though-leadership B2B content marketing or even CRO for your site, Rocket’s experts will ensure your brand shines at every touchpoint.
Our team has worked with scores of B2B businesses to deliver marketing results. We can anticipate the unique challenges B2B marketing managers face and have a proven record of solving those problems.
Our team is equipped with industry-leading tools to enable data-driven decisions about your marketing campaigns. We are constantly training, up-skilling and vigilant about B2B marketing trends.
With Rocket, you can expect 100% transparency as your B2B marketing agency. We collaborate with your internal marketing team to capitalise on our strengths and keep the feedback loop always open.
We know that filling your B2B pipeline with junk leads isn’t going to do the trick. We understand the importance of quality of conversions and how important it is for you to tie back marketing spend to deals.
Speak to one of our Senior Consultants to clarify your B2B marketing objectives.
Work with our expert marketing team to bring your ads to life.
Watch as your leads and market share grow month-on-month
Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.