Build your brand, establish market authority, generate demand and nurture your leads with Rocket.
B2B marketing has always been challenging. Managing multiple internal stakeholders, branding, B2B lead generation activities, lead nurturing, reporting, long-sales cycles and blurred results at the end. At Rocket, we understand the trials and tribulations faced by in-house B2B marketers. Digital marketing isn’t simple in a B2B context. Unlike eCommerce, you can’t just switch on and off the marketing tap. Launching a big brand awareness campaign is unlikely to drive enquiries and just running bottom-of-funnel search campaigns doesn’t necessarily deliver.
If this hits home, you’ve reached the right place. Rocket Agency has runs on the board in elevating the marketing results for B2B businesses. More than half of our client campaigns have a B2B focus and we’ve had years of experience partnering with hundreds of in-house marketing teams to strategise, plan and launch campaigns that drive results that matter.
Case Studies
Explore how Rocket has helped B2B businesses like yours to drive remarkable marketing results.
Launch your winning B2B marketing campaign with Sydney’s best B2B agency
As a leading B2B digital marketing agency in Australia, Rocket Agency provides solutions to your specific needs, depending on the nature of your business.
Tailored digital marketing strategy
Our approach is never one-size-fits-all. At Rocket, we take the time to understand your business, your target market, their painpoints and your unique solution. Our B2B marketing strategy is a result of in-depth audits, research and analysis. We craft a roadmap that aligns with your goals, highlighting the most effective channels and tactics, ensuring an integrated campaign that drives business results.
Lead generation and lead nurturing
Rocket specialists are experts in channels like SEO, PPC, Paid Social and Email so you don’t have to be. We will help you unlock the power of internet marketing to drive high-quality leads with targeted cross-channel campaigns that complement each other and resonate with your ideal buyers. We employ email marketing and remarketing strategies to nurture warm leads, generate enquiries and strengthen your sales pipeline.
Recommendations on media budget and pacing
Campaign budget allocation is critical and can be challenging for in-house B2B marketers. Rocket’s experts provide data-driven recommendations for media budget distribution across channels to make it easier for you to get buy in from management. Moreover, we ensure that the allocated budget is paced optimally throughout the campaign to achieve maximum impact and results.
Flexibility with outsourced marketing projects
We understand how pressed for time B2B marketers are. To take the pressure off you, Rocket can also deliver one-off projects. Examples include one-off email marketing projects, designing your brand book and tone-of-voice documents, setting up custom tracking, reporting and dashboards and even developing flyers and hoardings.
High-converting ad creative and content
Our Creative Team are experts at presenting your B2B brand’s value proposition through compelling visuals and copy. Rocket delivers brilliant landing pages, thought-leadership content in the form of blogs and eBooks, amazing ad designs and even videos that capture your B2B client’s story.
Clear and thorough reporting
Our in-depth performance reporting will help you close the loop between marketing activity and sales opportunities generated. Rocket’s team will enable you with comprehensive dashboards, so B2B marketers can present data to internal stakeholders and prove the power of digital marketing with confidence.
Industry-recognised digital agency
Our B2B marketing services
Digital Strategy
Expect a custom-built B2B digital marketing strategy that addresses your business goals head on. Rocket will help you choose the right mix of digital channels, striking the perfect balance between brand awareness and lead generation for sustainable results.
SEO
Strengthen your position and authority on Google with tailored SEO tactics for your B2B businesses. Our experts work seamlessly with complex websites that cater to diverse audiences and multiple geographical locations. We collaborate with multiple internal stakeholders from your business to deliver scalable SEO results.
PPC
Fine tune your Google and Bing ad campaigns to turn searches into conversions. Rocket’s Paid Media specialists are meticulous about account structuring, budget optimisation and targeting. Whether it’s Search, Display, YouTube or Capterra, we’ve got you covered!
Paid Social
Whether you’re targeting business professionals on LinkedIn or engaging decision makers on Facebook, our Paid Social team will extract the most out of your digital channels. We’ll put the right message in front of new audiences, expanding the reach and interest in your brand and your services.
Email Marketing
The story doesn’t end with lead capture for B2B marketers. New contacts have to be nurtured effectively through persuasive email (plain-text from a team member or in HTML representing your brand style). Rocket’s team will help you activate leads from your database.
Creative and Copy
Our team will help convert your complex B2B value proposition into eye-catching imagery and video that resonates with your target audience. Display banners, social ads, client testimonial videos, though-leadership B2B content marketing or even CRO for your site, Rocket’s experts will ensure your brand shines at every touchpoint.
Why choose Rocket as your B2B marketing agency?
We’re a digital marketing agency of 50+ digital specialists with a proven record of delivering excellent results for B2B businesses across recruitment, travel, legal, SaaS, corporate services, energy, mining, manufacturing, real estate and other industries.
Extensive B2B marketing experience
Our team has worked with scores of B2B businesses to deliver marketing results. We can anticipate the unique challenges B2B marketing managers face and have a proven record of solving those problems.
Advanced techniques and tools
Our team is equipped with industry-leading tools to enable data-driven decisions about your marketing campaigns. We are constantly training, up-skilling and vigilant about B2B marketing trends.
Transparency and communication
With Rocket, you can expect 100% transparency as your B2B marketing agency. We collaborate with your internal marketing team to capitalise on our strengths and keep the feedback loop always open.
We understand what’s important
We know that filling your B2B pipeline with junk leads isn’t going to do the trick. We understand the importance of quality of conversions and how important it is for you to tie back marketing spend to deals.
Partner with Rocket and drive B2B marketing results!
Let’s talk
Speak to one of our Senior Consultants to clarify your B2B marketing objectives.
Kick-off B2B ad campaigns
Work with our expert marketing team to bring your ads to life.
Drive high-quality leads
Watch as your leads and market share grow month-on-month
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Visit Our Office
Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.
