Tour and activity operators can struggle with booking management – think double bookings, endless phone calls and multiple systems. Rezdy’s all-inclusive SaaS platform accepts, displays and manages bookings, all in real time.
Rocket was tasked with the challenge of drastically increasing the number of trial sign ups, to consistently and continuously nurture Rezdy's sales cycle for them to step into growth as never before. Aware of the value of their platform, Rezdy just needed more of their perfect prospects across 120 countries trialling and ultimately, adapting their software.
Rocket was given full accountability over the digital marketing strategy, messaging, asset selection and budget allocation.
We kicked off the campaign with a Persona Discovery Workshop that formed the basis of all messaging and creative. The resulting strategy activated multiple digital touchpoints across three critical stages of the user journey.
Our strategy included a performance tracking and measurement framework to build a strong feedback loop process, providing insights into performance by channel, geolocations, ad type and more.
The results from the campaigns surpassed any and every target set by Rezdy within months of engaging with Rocket!
Awareness: 135% increase in new users from Paid sources (excluding organic, direct and referral traffic)
Acquisition: 616% increase in Supplier Signups through paid sources with only 76% increase in media spend.
Efficiency: 83% reduction of Cost Per Acquisition & 598% increase in conversion rate for paid sources.
Adoption: 177% increase in-app self-purchase rate during the software trial period since launch
Rick Hudson, Marketing Manager, Rezdy
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
4Cabling is an e-commerce business, Australia's leading direct-to-consumer manufacturer, wholesaler and retailer of cabling, server racks and IT management accessories. After 13 years of consistent results from Google Ads, with an increase in competition in the market, their campaigns were returning diminishing returns. They partnered with Rocket to rehaul their digital strategy, optimise their Google Ads account and deliver better marketing results. Within four months of the engagement, Rocket delivered stability and improved performance in 4Cablings most important revenue generation channel – Google Ads. This took a significant weight of marketing’s shoulders and allowed them to tackle new challenges and opportunities in the business.
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