SaaS Marketing Agency

Scale Software Sales with Confidence


Boost MRR by driving demos and trials from high-converting quality leads.

Marketing a SaaS product needs more than just an activation agency, you need a strategic partner that can handle and advise on the unique challenges of marketing an online product. The team at Rocket Agency have years of experience delivering digital marketing services to SaaS companies.

As an expert SaaS marketing agency, we can help you navigate the complexities specific to your industry. Whether it’s setting up tracking and attribution models, developing creative ad concepts, launching multi-channel campaigns that complement each other, analysing and optimising ad performance with data or reporting on results to your broader team, we’ve got you covered. 

Rocket has a proven track record of success, delivering award-winning campaigns and helping SaaS companies drive genuine business results with the power of digital marketing.

Wouldn’t it be nice to partner with a results-driven and reliable agency that communicates well?

We work with businesses just like you!

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time doctor
swift digital

Run a winning digital marketing campaign with a top SaaS marketing agency

As a leading SaaS marketing agency in Australia, Rocket provides a range of solutions that cater to the specific needs of your business.

Digital Strategy with Powerful Tracking Set-up

Rocket’s experts will deliver a custom strategy identifying the strongest channels and tactics for your campaigns. Access valuable insights into campaign performance, user behaviour and ROI. Rocket’s Data and Tracking specialists will implement robust tracking to ensure we’re making data-driven decisions to maximise ROI on your SaaS marketing campaigns.

Creative Ad Concept Development

Capture the attention of your perfect persona, engage your target audience and communicate the value and USPs of your SaaS product with innovative and compelling ad creatives, pioneered by Rocket’s creative team. Introduce impactful ad variations that leave a lasting brand impression on users.

Targeting, Segmentation and Channel Selection

Identify market segments with the biggest opportunity of conversion and launch hyper-targeted ad campaigns with tailored messaging that promotes not just trials and demos, but product purchases as well. Meticulous channel selection by Rocket’s digital specialists will ensure a steady flow of quality SaaS leads.

Data-driven Budget Optimisation

Careful media budget optimisation across Search, Paid Social, Display, YouTube, Capterra and other channels by Rocket’s experts will ensure the channels complement each other, vs competing with each other. Our team will make adjustments to ensure media budget is not wasted, but delivers the highest impact on results.

High-Converting Landing Page Development

Rocket’s team will develop webpages that capture valuable leads and drive conversions. Your persuasive landing pages will help build trust and clearly communicate the value of your SaaS product, compelling users to book a demo or sign up for a trial.

Clear and Thorough Reporting

Prove the effectiveness of your marketing campaigns with clear and concise reports that close the loop between marketing activity and demos and deals won. Rocket’s team will enable you with comprehensive dashboards, so SaaS marketers can present data to stakeholders and make budgeting decisions with confidence.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.
Google partner premier 2024
Meta business partner
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Best Place to Work Award Logo
Microsoft Ads Partner

Our SaaS marketing services

Digital Strategy

SaaS is driven by metrics - Rocket’s team will work with you to identify what your core business goals are. Then combining market insights, platform know-how and creative smarts, we’ll develop a custom SaaS strategy that speaks to your ideal buyer persona and delivers users that have a higher lifetime value.


Unlock the power of SEO with a comprehensive strategy that places your SaaS product on the top of search results on Google. Say goodbye to being buried on page 25 of search results and hello to higher rankings, more website traffic and increased brand authority with Rocket’s award-winning SaaS SEO services.


Dominate the online space with ROI-focussed Google Ads with Rocket’s PPC specialists. Whether it’s display ads to drive awareness, YouTube ads to educate users or bottom-of-funnel search ads to drive conversions, choose Rocket as your SaaS PPC agency.

Paid Social

Tap into new audiences and send the right message at the right time with carefully crafted social media ads. Rocket’s Paid Social team will help your SaaS business harness the power and reach of Facebook Ads, Instagram Ads, LinkedIn Ads.

Email Marketing

Nurture SaaS demo leads to become paying customers and nurture paying customers to adopt your software successfully with carefully curated and automated email marketing campaigns. Rocket’s email specialists will enable you to develop indoctrination and onboarding series that will keep your contacts sticky.

Gartner/ Capterra Ads

Access and capture warm leads, in-market for software products with targetted ads on Capterra (now, Gartner). Increase your brand visibility, showcase your SaaS product’s features and credibility while highlighting points of difference with clever copy, curated by Rocket.

Why choose Rocket as your SaaS marketing agency?

We’re a digital marketing agency of 50+ digital specialists with a proven record of delivering excellent results for SaaS businesses across recruitment, travel, martech, salestech, fintech among other industries.

Extensive SaaS marketing experience

With extensive experience marketing SaaS products online, we know what it takes to drive demos, trials and self-purchases of SaaS products. We’ve worked with numerous SaaS companies, understanding their unique challenges and delivering successful marketing campaigns.

Advanced techniques and tools

Our digital marketing experts attend leading conferences, and continuously monitor industry trends and emerging technologies to ensure that we deliver cutting-edge solutions to our clients. We use industry-leading tools to make data-driven decisions about your marketing campaigns.


You can expect 100% transparency, clear communication and a reliable team, when you partner with Rocket as your SaaS marketing agency. No vanity metrics. No hidden fees. Yes to collaboration and feedback.

We understand what’s 

Rocket knows how important marketing is for a SaaS business, and what kind of impact it can have on MRR. Our team will work, not just to activate campaigns, but actively participate in your journey to grow and scale SaaS sales as a strategic business partner.

Partner with Rocket to drive your digital strategy for your SaaS business.


Let’s talk

Speak to one of our Senior Consultants to clarify your SaaS marketing objectives.


Kick-off SaaS ad campaigns

Work with our strategists, designers, copywriters, ad specialists and developers to bring your ads to life.


Drive high-quality leads

See a steady and sustainable increase in request for demos and trials that fuel MRR of your SaaS product.

Let’s Talk

Rocket has been featured in:

marketing mag
smart company
Dynamic Business
Daily Bulletin
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Latest Google Reviews

Visit Our Office

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

Team in the sydney office space
Office Picture
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In work meeting
Team working on computer in Rocket office
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We’d love to partner up as your SaaS Marketing Agency.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.
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