Tall Emu is a CRM service that operates within the B2B SaaS Market. With seamless integration capabilities with MYOB, Xero, and everyday applications, Tall Emu empowers businesses to streamline customer relationships, stock management, order fulfillment, and operations. This Aussie developed and supported SaaS is designed specifically to support logistic and inventory-management based businesses.
Tall Emu partnered with Rocket Agency to overcome a range of challenges that B2B SaaS businesses face when implementing digital marketing.
Tall Emu was keen to establish a robust digital presence across multiple digital channels including SEO, Google Ads, Paid Social and Gartner. They faced some challenges with data due to tracking errors. This was coupled with the lauch of a new site.
They had set aggressive growth targets in terms of leads that surpassed historical performance. A lead is a user that requests a demo, starts a free trial or fills in the Contact Us form. Tall Emu challenged Rocket to deliver 30% of their lead pipeline via paid channels by implementing a digital marketing strategy within budget.
Rocket Agency orchestrated a comprehensive digital marketing strategy for Tall Emu. Over and above standard ad campaign review, analysis and budget optimisation, key tactics included:
The collaboration between Rocket Agency and Tall Emu led to impressive results within three months of launch.
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
In a highly competitive digital landscape, Elcom, a leading CMS platform, faced the challenge of increasing website traffic and attracting qualified leads for their product. The need to grow inquiries for a complex B2B product with a long sales cycle amid an uncertain market where businesses were trying to save and cut costs. To tackle Elcom's challenges, Rocket Agency devised a comprehensive and multi-faceted strategy that combined the power of Search Ads and Organic rankings backed by Display ads, Paid Social, and Capterra Ads. The results have been exemplary!