Rocket’s Enterprise SEO Services And You - A True Strategic Partnership

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

• Managing your Google My Business profile
• Optimising websites for location-based keywords
• Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

SEO for enterprise clients presents unique challenges that need to be addressed for successful implementation. Large organisations often have sprawling websites with intricate structures, requiring robust strategies to manage and optimise the entire digital landscape effectively. Aligning SEO efforts with internal stakeholders and decision-making hierarchies can pose hurdles that require careful navigation. Additionally, compliance with regulations and integration with existing systems add complexity to the SEO process.

The competitive landscape for enterprise clients is intense, demanding strategic planning, continuous monitoring, and adaptation to stay ahead. Reporting and analytics play a crucial role in evaluating the impact of SEO efforts, but collecting and analysing data from various sources and presenting meaningful insights can be challenging. By partnering with an experienced SEO agency like Rocket which understands the unique challenges of enterprise clients, businesses can overcome these obstacles and implement effective SEO strategies that drive sustainable growth and success in their competitive industries.

Enterprise businesses require scalable and flexible solutions that can adapt to their evolving needs, and Rocket is well-equipped to handle the scale and complexity of such SEO projects. Whether you have a global presence, intricate website structure, or complex internal hierarchies, we can adapt and provide the necessary support.

We stay at the forefront of industry trends and employ advanced techniques and the best enterprise SEO tools to deliver cutting-edge solutions. Our team leverages the latest technologies and industry best practices to ensure that your enterprise remains competitive in the ever-changing digital landscape.

We’ve helped numerous large-scale businesses achieve higher search engine rankings and increased organic traffic. Our team is dedicated to delivering exceptional results through a combination of industry expertise, innovative strategies, and a client-centric approach, and will work hand-in-hand with you to accomplish your SEO goals.

When we take on an enterprise SEO client, we start by developing a customised SEO roadmap that aligns with their business objectives, taking into account the scale and complexity of the organisation.

We conduct comprehensive technical audits to identify and address any technical SEO issues specific to large-scale websites. Our team focuses on ensuring large amounts of content is crawlable and indexable, that site structure is optimal and content is easily located on the website through the use of secondary navigation and internal linking strategies.

Enterprise firms often require a robust content strategy that can cater to a wide range of products, services, and target audiences. We develop scalable content plans that align with brand, industry trends, and user intent. For those firms with a global presence, we also implement localisation and international SEO strategies. This might include optimising a website for different languages, targeting specific regions, and conducting thorough keyword research to ensure businesses can effectively reach and connect with local markets.

Finally, we understand that enterprise firms often involve multiple departments and stakeholders. We prioritise collaboration and effective communication throughout the SEO process, working closely with your team to ensure alignment, gain buy-in, and drive successful implementation.

By prioritising alignment, collaboration, data-driven insights, and ongoing communication. 

Our top priority is ensuring that our enterprise SEO strategy aligns with your overall marketing goals and business objectives is a top priority for us. 

We begin by conducting in-depth consultations with your team to understand your specific marketing goals and business objectives. We adopt a collaborative approach, working closely with your marketing team and key stakeholders. Our team will craft an SEO strategy specifically tailored to your business, keeping your marketing goals and business objectives at the forefront. We identify the KPIs that align with your goals and develop a roadmap that outlines the steps needed to achieve them.

Once our work is underway, we provide regular reports and analysis, showcasing key metrics, performance indicators, and the impact of our strategies on your overall marketing goals and business objectives. And as marketing goals and business objectives may evolve over time, we maintain ongoing collaboration with your team, regularly reviewing and adapting our enterprise SEO strategy to accommodate any shifts in your priorities or market conditions.

There’s no one-size-fits-all approach to an enterprise SEO audit, but given the size and nature of these clients, there is often a lot of strategic work that needs to be conducted before coming up with the best strategy for a large and complex client. To do this, we have a comprehensive range of audits, which include:

• A competitor review to understand your competitors' SEO strategies, rankings, and online presence. 
• A thorough crawling and indexation audit, designed to identify any technical issues that may hinder search engine crawling and indexing. This is accompanied by high-level reporting and issue tracking to ensure that the process of resolving technical issues is as streamlined as possible.
• An audit of existing content, looking at how well each piece performs across various metrics, and to what extent there exists gaps in terms of topic coverage and user intent. We’ll also look at how well on-page elements like page titles, meta descriptions, heading tags and keyword usage are aligned with your target keywords, user intent, and search engine best practices.
• If applicable, a review of your website's local and international SEO efforts. At the local level, we’ll assess local citation consistency, presence on local directories, and optimisation for specific geographic regions. For international SEO, we’ll look at language targeting, hreflang implementation, and geo-targeted content.