AutoFlip Shifts SEO into Top Gear with +232% Lead Growth
About AutoFlip
AutoFlip is a fast-growing online platform that helps Australians sell their cars directly to a trusted network of over 1,000 licensed dealers. Backed by Japanese automotive giant IDOM Innovations, AutoFlip caters to individuals who want a faster, easier way to sell their vehicle without the need to haggle with buyers, deal with tyre-kickers and waste weekends.
Challenge
When AutoFlip first partnered with Rocket, their SEO footprint in Australia was almost non-existent. With minimal website content and negligible non-branded rankings, AutoFlip was heavily reliant on paid channels in an ultra-competitive market dominated by long-established players.
They knew long-term growth meant owning their slice of organic search, but they had to build online presence from scratch to get ahead of competitors fast. Our challenge was to help them grow organic traffic and lead volume from the ground up, targeting high-intent, non-branded keywords.
Rocket’s SEO team was tasked with generating a target number of leads from non-branded keywords every month throughout our engagement.
Solution
Rocket deployed a full-funnel, high-impact SEO strategy tailored to performance and scale:
1. Full Technical SEO audit
We improved website crawlability, indexation, schema, metadata and internal links.
2. Keyword strategy
We identified and prioritised commercial-intent, non-branded keywords with local intent.
3. 50+ pages of new content
Our in-house SEO copywriters produced and published multiple variations of content covering location pages and FAQs.
4. Landing page templates
Our CRO specialists, designers and web developers built templates to streamline publishing with a scalable design.
5. Backlink campaign
Our SEO link-building specialists generated over 88 high-authority backlinks, ensuring a domain authority uplift for Autoflip.
6. Local SEO uplift
We optimised and maintained the Google Business Profile (Formerly Google My Business) listing for all client locations for location-specific optimisation across Australia.
7. Custom reporting dashboards
We developed reports that provided real-time keyword, traffic and lead tracking to enable AutoFlip’s local team to report back to their headquarters in Japan.
All SEO activity aligned tightly with AutoFlip’s business objectives, focused on quality leads, not just vanity traffic. Rocket’s campaign delivered a gear shift in growth and then some.
Outcomes
232%
organic leads above target
187%
increase in non-branded
organic traffic
20%
lead to sale conversion rate
Final Thoughts
AutoFlip set out to build a strong and sustainable organic presence, and Rocket helped make it happen. In less than 12 months, we delivered a high-performance SEO engine that transformed their visibility and lead generation.
With a +50x increase in total keyword visibility and a +21x lift in top 3 keyword rankings, AutoFlip is now outperforming major competitors across targeted keywords nationally.
And we did it all under pressure with frequent stakeholder updates that met their enterprise-level expectations. Rocket helped them break through into a fiercely competitive market successfully.
“The team at Rocket have been fantastic to deal with. They've delivered SEO results above and beyond expectations with a team that genuinely cares about our business's outcomes."
Charles Hay
Digital Marketing Manager, Autoflip
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Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
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