How 4Cabling Turned Everyday Spend Into Real Customer Value

4Cabling is one of Australia’s leading suppliers of cabling and infrastructure products for trade, enterprise and business customers. They came to Rocket with a clear ambition: build a rewards program that keeps customers coming back, not through discounting, but through a genuinely valuable experience.

Rocket designed and launched 4Cabling’s new rewards program from the ground up, spanning the brand identity, a scalable creative system and creative executions across an app, websites, email and paid social placements.

Rocket needed to develop a program name and visual identity that would sit confidently within the 4Cabling brand family while signalling something new and distinct for the trade market.


Tradespeople make decisions quickly. Many run their businesses alone, juggle multiple priorities and rely on brands they can trust instantly. So, the identity had to communicate its purpose immediately. 



The solution needed to establish credibility from the first interaction and position 4Cabling as the natural choice for trade customers, while being flexible enough to work consistently across digital platforms and social content. 

That insight grounded the naming, messaging hierarchy and visual look and feel.



Work began with market research, comparing naming structures and sub-branding approaches across the trade and supply space. This helped us understand what was familiar in the market and where 4Cabling had room to create something distinct.



Under the guidance of Rocket’s Creative Director, we developed concepts grounded in what mattered most to 4Cabling’s trade audience: trust and practical value.

Names and visual concepts were presented for review, with the client’s preference developed into the final rollout.

The selected name — Rewards4You — strikes the right balance between familiarity and clarity. By incorporating the recognisable '4' from the 4Cabling brand, it maintains a clear connection to the parent business while immediately communicating the program's purpose.

Paired with the tagline — Your Rewards. Your Way. — the identity reinforces the flexibility and customer-first nature of the program. Together, these elements establish a rewards proposition aligned with the needs of 4Cabling's trade customers.

The result is a program identity that stands on its own, while strengthening recognition of the broader 4Cabling brand.

• Strong typography and a bold, controlled colour palette give the program authority.
• Subtle use of the ‘4’ creates a clear link to the parent company.
• The result is a brand that reflects similar rewards programs, while standing out to 4Cabling’s audience.

• The app experience puts value front and centre.
• Points, progress and redemption are immediately visible, reinforcing trust and transparency.
• The interface allows customers to quickly understand what they’ve earned and how to use it.

• Clear headlines and simple layouts make the benefit obvious in seconds.

• The copy speaks directly to the individual, reinforcing Rewards4You isn’t a corporate initiative but a personal perk tied to work they’re already doing.

Rewards4You shows what happens when creative thinking solves real business problems.

By producing value-forward collateral with visible points, progress and redemption, we introduced benefits clearly, empowering the target audience to easily adopt the program.

Consistent messaging carried through every format, giving customers a sense of return and control at each touchpoint.

Together, 4Cabling and Rocket built a lasting rewards program that delivered real value for the business and its customers alike.