Government Marketing Agency

Your Trusted Government Marketing Agency with Public Sector Experience

Digital Strategy

Amplify your message, drive positive change and make an impact with Rocket Agency.

Rocket is your trusted partner in taking your government agency’s message to the right person at the right time cost-effectively, making an impact and driving positive change in society. Our team is experienced in dealing with the complexities involving multiple stakeholders, at times complex approval cycles and the need to potentially collaborate with other agencies involved in your project. 

Rocket Agency is included on the panel of digital marketing providers of multiple government bodies. Our team of strategists, along with SEO, PPC, Paid Social, Creative and Email specialists will help you navigate digital campaigns and deliver marketing excellence every step of the way.

We work with organisations just like you!

VIEW OUR CLIENT JOURNEY

Launch Your Winning Marketing Campaign with Australia’s Best Digital Agency for Government

As a leading marketing agency, Rocket Agency provides solutions to your specific needs.

Customised digital marketing strategy

Expect a tailored digital marketing roadmap designed to reach your specific audience effectively. At Rocket, we take the time to understand your mission and devise a plan to reach the right people at the right time to make an impact with your message.

Powerful and cost-effective campaigns

We understand the importance of fiscal responsibility in the public sector. Rocket will help you maximise your marketing budget for optimal results. Our team of seasoned marketing experts specialises in crafting campaigns that pack a punch without wasting media budget. 

Seamless collaboration with other agencies

Government projects often require collaboration with multiple agencies. Rocket Agency has a stellar track record of coordinating efforts with other organisations to create synergistic marketing campaigns. We ensure your timelines align seamlessly, so your message remains consistent and impactful.

Project management prowess

With a meticulous eye for detail, we navigate through government projects, orchestrating complex campaigns with multiple stakeholders, ensuring seamless coordination, efficient resource allocation, and on-time delivery. Rest assured, your government marketing campaign is in capable hands with Rocket.

Clear jargon-free communication

You can expect jargon-free communication from Rocket every step of the way. We provide clear and concise progress reports throughout campaigns, ensuring you and your team can easily track performance metrics and understand the impact of our efforts.

Striking the right balance between compliance and creativity is crucial for government agencies. Rocket will help you navigate the regulatory landscape effectively while delivering compelling and impactful marketing campaigns that resonate with your target audience.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title held by only 3% of agencies in Australia. We were the first Bing Select Partner in the country and continue to lead as a Facebook Business Partner and HubSpot Platinum Partner for our work in marketing automation. We’re also a TikTok Agency Advantage Partner, recognised for driving results on one of the fastest-growing platforms in the world. On top of that, we’ve been named Australia’s Top Full-Service Digital Company on Clutch and one of the AFR Boss Best Places to Work in 2023.
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Our government marketing services

Digital strategy

We meticulously plan and execute campaigns that adhere to regulatory frameworks, ensuring your government agency's goals are met while maintaining compliance. Rocket will help set a custom digital strategy detailing everything from channel selection, targeting, budget management and reporting frameworks.

SEO

Rocket will help you strengthen your visibility on search engines with an SEO strategy that captures all ranking opportunities effectively. We deliver on-site, off-site and technical SEO improvements along with content for government sites, navigating through site restrictions.

PPC

Expect brilliant campaign performance with careful targeting, budget management and channel selection across Google and Bing with our pay-per-click campaigns. Rocket maintains strict adherence to regulations, ensuring transparency and accountability in your government advertising spend.

Paid social

Rocket helps you leverage the power of social media to engage with the community and make a bigger impact with your message and campaign. We help government agencies unlock Facebook, Instagram, TikTok, Spotify and other platforms to reach wider audiences effectively.

Email marketing

Ensure the stickiness of your message and promote higher engagement with your government campaign by launching an effective email marketing campaign. Rocket’s specialists will take the pressure off you by developing your email communication strategy, copy, design and development effectively.

Creative and copy

Bring your government agency’s message to life with brilliant campaign assets. Our Creative team is adept at producing visually appealing and conceptually sound marketing creatives. Spark engagement and trust with display, copy, videos and more with Rocket.

Why choose Rocket as your government marketing agency?

We’re a digital marketing agency of 50+ digital specialists with a proven record of delivering excellent results for government agencies across NSW and ACT.

Proven government experience

Our team has worked with government bodies including various councils, ACT Government and AusTrade, to deliver comprehensive outcome-focused marketing campaigns. Rocket has delivered excellent results across those campaigns.

Multi-channel expertise

Rocket’s team of specialists is skilled at executing campaigns across multiple channels, including SEO, PPC, Paid Social and Email, along with developing creative assets that generate ROI and deliver high engagement rates. This ensures that your campaign can be managed within one umbrella.

Project management experts

The team at Rocket understands the requirements to provide an air-tight scope of work, provide jargon-free communication, an open feedback loop and crystal-clear reporting. You can expect 100% transparency while working with Rocket.

Government marketing panel

Rocket has been selected to be on the digital marketing panel for a number of government bodies. Our experience and expertise are proven, so you can be confident that you’re dealing with the best in the industry who are absolute professionals at digital marketing.

Meet our Strategy Team

Our Strategy team crafts data-driven, forward-thinking plans to set your brand on the path to success.

James Lawrence Square Headshot
James Lawrence
Co-Founder
Mariano Di Lascio
Mariano Di Lascio
Head of Paid Media
Joe Adler Headshot
Joe Alder
Head of SEO
Davy Dubouchet
Davy Dubouchet
Head of Design and Development
David Roberts
David Roberts
Commercial Director
Kevin McAuley
Kevin McAulay
Commercial Director
Oscar Birken
Oscar Birken
Creative Operations Lead
Lucie Mammone
Lucie Mammone
Creative Strategist
Leesa
Leesa Mealing
Digital Creative Lead


Stay Ahead in Digital Marketing

Join 20K+ Marketers Who Get the Inside Scoop

Partner with Rocket and drive exceptional marketing results!

1

Let’s talk

Speak to one of our Senior Consultants to clarify your government marketing objectives.

2

Kick-off marketing campaigns

Work with our expert marketing team to bring your government campaigns to life.

3

Drive your message and engagement

Celebrate as your message reaches the right audience and compels them to take action.

Let’s Talk

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Co Founder
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TESTIMONIALS

Kind Words From Our Clients

Our clients say it best about our digital marketing agency services

Mirvac logo
"Rocket is simply awesome to work with and show their expertise at every turn. Our results were just brilliant: 720% growth month-on-month. They made my life easier and continue still to deliver results. What more could I want? Thanks Rocket!...
Jade MacAuslan, Senior Marketing Manager
Snap print solutions
"One of the greatest digital agencies in Sydney! Love working with the team! Rocket Agency has transformed our digital marketing efforts. Their proactive approach and dedication to understanding our business have been outstanding. They don’t just work for us; they...
Kristyn Breeze, National Communications and Digital Marketing Manager
Aquastream
"They have a solid team who takes the time to align their efforts with company objectives, rather than wasting time on projects and discussions that don’t matter to the bottom line. Revenue in one search-optimised category has increased by 122%...
Oakleigh Kingon, Marketing Manager
UpGuard
"Rocket and the Upguard team have been great partners the last couple of years, they have understood our priorities with PPC of showing revenue impact and how we don't care about "vanity metrics". They are an extension of our marketing...
Axel Sukianto, Marketing Director
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"In agency land, the client is often pitched a dream that isn't delivered. It's been a pleasure to find the exception to the rule."
Rick Hudson, Marketing Manager
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"My experience with digital agencies has not always been great, however I find that [Rocket] are transparent, accommodating, professional and have made a difference in lead generation for Pooled Energy."
Marina Elyeh, Head of Marketing
bluestone logo
"Rocket have been integral to growing our business from a B2C perspective. Their commitment to quality and efficiency is obvious, and they are a true partner to our team."
Sophie Spanos, Marketing Manager
vivo logo
"Rocket has always been instrumental, methodical and flexible in their approach to our digital marketing needs. They are fantastic to work with. We saw an increased sales revenue of 18% (YoY), even in the midst of very challenging times."
Peter Tsai, Marketing Manager
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"We've experienced a real win-win through a strong, mutually respectful and truly collaborative partnership [with Rocket]. Nothing is more important than having a trusted partner, giving us 100% confidence they'll deliver the very best for our clients too."
Ben McIntyre, Founder
mercer logo
"I've been working with Rocket on our paid digital advertising since early 2020 and have been so happy with the results. We have a great in-house team, but there's no way we could keep up with the changing Google landscape...
Alyson Portlock, Head of Marketing
Home co
"Rocket have been fundamental in the development of our digital marketing. They have been with us from our inception and have helped our company grow and transition to an ASX listed company which currently has 35 supermarket centres nationally anchored...
Nerida Gauci, Executive Assistant
Luna park
"As a marketing team, we're quite hands-on and like to get involved as much as possible. Partnering with Rocket was an obvious choice, as they welcome the involvement rather than seeing us as a burden. Anyone working in the entertainment...
Brendan Biddell, Marketing Manager
UNDA
"I cannot speak highly enough about Rocket Agency and the exceptional services they provided to the University of Notre Dame. They made us a priority, and their willingness to understand our unique needs and tailor their strategies accordingly was exceptional."
David McInerney, Social Media and Digital Marketing Officer
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"Since day 1, the team has been consistently responsive and professional. Their communication is spot on, and they always have a can-do attitude to overcome any challenges that arise. Rocket’s technical capability and strategic expertise played a key role in...
Bowerbird Interiors
Atkinson Vinden Lawyers
"Outstanding quality of work, strong client focus, a genuine commitment to achieve exceptional results."
Rod Berry, Managing Partner
Luna Park
"Great account management, creative strategy and amazing team :)"
Lisa Duong, Marketing Executive
UniDays
"Great customer service and great attention to detail. A lovely team to work with!"
Monica Page, ANZ Campaign Marketing Manager

Visit Our Offices

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

We’d love to partner up as your government marketing agency.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your organisation.
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