Big and small campaigns live or die on the strength of the creative ideas behind them. The reality though is that the bottom-line result is often not the #1 thing driving the people producing creative ideas for your campaigns. They might have the primary goal of being clever, cool, or fun or simply getting the job done.
Enter Rocket’s creative agency, and our approach to delivering creative with a singular focus of driving a desired action from your audience. Our strategists, designers and data-driven marketers work together to combine their unique skills. It’s art and science working on your creative challenge.
We have a proven track record of delivering award-winning campaigns powered by high performing creative. Our highly experienced designers and data-driven marketers combine their skills to deliver creative assets with a single purpose - to drive specific and desired actions. Following are examples of some of the types of creative we regularly produce.
Whether you’re prospecting or remarketing, effective and beautiful creative is the key to driving clicks and inspiring action.
Facebook, LinkedIn, Instagram and TikTok all have one thing in common - your campaigns will only perform if the creative truly inspires action.
Creating and launching the perfect email strategy is one of the highest ROI activities a marketer can undertake. Success supports all marketing efforts.
To stand out, your website content, blogs, downloadables and long form content need more than just clever words. Content needs to be designed to perform.
Traffic is expensive and media budgets get wasted because of poor performing landing pages. It’s time to understand what works when converting your visitors.
Don’t let bottlenecks and obstacles on your website limit the conversions generated from your visitors. CRO is often the fastest way to drive ROI gains.
We’ve run thousands of campaigns for hundreds of clients and at the core of all these campaigns has been performance. Our clients want results, and our designers and data-driven marketers use every bit of their experience to deliver them.
It’s not uncommon for designers, writers and videographers to focus more on creativity than delivering on the goal of an overall campaign. When you work with Rocket’s creative team you can rest easy knowing that focussing on performance is their first and last instinct.
Running successful marketing campaigns has become a multi-disciplinary endeavour. Gone are the days when any one person can do it all. At Rocket our designers, data-driven marketers and strategists work together from start to finish.
One of our core values is ‘No Jerks’. We recruit great people who want to make a difference for our clients. Work with Rocket and you’ll see the impact. We survey our clients and our team quarterly for feedback on how we can do better and love nothing more than acting on their feedback.
High-performing creative does not need to sacrifice anything when it comes to visual impact and appeal. In fact, we know that a core part of any successful creative is a strong idea and an impactful delivery.
We’ll work with your team and your brand guidelines to ensure that whatever we produce is on-brand and designed to succeed. Often our creative is so strong our clients look for ways to roll it out in their broader organisation.
Once you’ve optimised your campaigns and website, you’ll typically find it challenging to generate game-changing performance improvements without changing the underlying creative.
That’s where a great digital creative agency comes in. The Rocket team will work with you to understand the purpose of each piece of creative and use data, insights and experience to produce creative ready to deliver game-changing growth.
So often, marketing budgets are held down by underperforming creative assets. Significant money is spent on media and generating an audience only to find that audience clicking away without converting.
Creative has the goal of understanding your audience and producing creative assets which will inspire them to take the desired action. Well-executed creative will see your conversion rate improve and your cost per acquisition fall.
Speak to one of our Senior Consultants to clarify your marketing objectives from your creative agency.
Our experts will develop a bespoke creative strategy and work with designers and copywriters to launch your campaigns in-market.
Watch your return on investment grow as our team minimises your cost per click and maximises conversions from your new creative.
Rocket’s home is a quick three minute walk from Central Station in the creative heart of Surry Hills, Sydney. Our team would love to meet you and grab a cuppa at one of our vibrant local cafes… or a cheeky cold one if it’s the weekend ;)
The performance creative process is all about blending art and science to produce creative work in the form of ad images, digital banners, video ads and the like, designed specifically to deliver on a clearly defined marketing goal. Performance creative is further optimised by reviewing and analysing ad performance data.
Compare this to a traditional creative approach which, if you’re lucky, relies on innovative ideas, research, brand guidelines and gut feel. The reality is that it’s often a designer that develops a creative based on what they feel is right or by recycling ideas the team ‘think’ worked well last year. With the traditional creative approach, success or failure remains a mystery as marketers rely on subjective ways to measure success.
Performance creative takes advantage of the fact that in digital, we can quickly understand how users have interacted with and responded to different creative assets and objectively make changes to get a better result. When it comes to digital, think display ads, search ads, social media ads, landing pages, videos, content, websites, emails, social posts and more.
Great creative allows you to target specific audiences and then track the effectiveness of your marketing assets in real-time.
Thoughtful, strategic and data driven ad creative helps your brand to resonate with the right audience. What’s more, being able to measure the impact of your assets gives you clarity so you make informed decisions about targeting options, messaging and design. Creative allows you to run cost-effective short-term ad experiments and so you can plan future campaigns with confidence.
It is important to define clear goals and objectives for your marketing campaigns, to determine whether your creative was successful, or whether it missed the mark. Examples of goals include a benchmark click-through rate, form submissions on a landing page, e-commerce sales from ads and the like.
You should also create high-quality, channel-specific, ad-format specific and engaging content that resonates with your target audience. For instance, content that might be successful on YouTube may not trigger the same results on TikTok. One 1080 x 1080 ad creative across Facebook, LinkedIn, Instagram and Google Display and YouTube won’t fly in today’s world.
Finally, consistency is key! Ensure that all your ad creative assets and copy deliver consistent messaging across all your active ad channels.
There are several ways to measure the success of your creative, including:
In order to get started with creative, you should establish your campaign goals and objectives. Next, conduct thorough competitor research so you’re not starting your ads from a blank piece of paper. Then, define your target audience and buyer personas; this will allow you to create powerful concepts that reach the right people, and motivate them to engage with your brand.
Most importantly, spend some time developing a deep understanding of your buyer journey so you can identify the best combination of marketing channels to meet your target audience as they move through the buyer’s journey.
If you need a hand with developing powerful creative assets for your next ad campaign, contact us here.