Understanding where they are in the buyer journey is critical to your ability to market to them effectively.
We often see how the concept of “love at first sight” is idealized in Hollywood movies – depictions of strangers instantly falling in love. Most of the time, real life isn’t as straightforward as this. Successful relationships require a lot of patience and hard work.
And so to it is with marketing. The process of taking someone from stranger to customer is known as the buyer journey. Understanding what this looks like for your product or service is critical to the success of your overall marketing strategy.
This guide will walk you through how the buyer’s journey works and how you can use this knowledge to position your strategy and content accordingly.
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