Transform Your Website And Your Business Results

Website design significantly impacts your business by influencing user experience, brand perception, and conversion rates. A well-designed website enhances credibility, engages visitors, and encourages them to take desired actions, such as making a purchase or contacting you, ultimately driving business outcomes.

Rocket offers custom website designs that use a combination of templates and custom code for each client. In cases where we use a template, we customise the template to suit the website's needs, your brand, and your business outcomes.

Yes. At Rocket, mobile-friendly designs are not an afterthought but at the forefront of our creative approach. You can be assured that your website will be mobile-friendly and responsive. We ensure that every page taken live is tested for usability across devices and browsers.

It can take one month to six months for a website design project, depending on the number of pages of your site, your preexisting marketing tech stack, SEO rankings, content and resourcing. For larger website projects, we often launch the new website pages in phases, prioritising the parts of the site that receive most traffic and drive most conversions.

Absolutely, Rocket offers in-house website development, SEO migration services as well as Conversion Rate Optimisation (CRO) services alongside website design services. The websites we produce not only look great, but perform well in terms of attracting and converting online visitors.

Yes, Rocket offers ongoing website maintenance and support services for a set period of time after launch. If major improvements and changes are required, this is scoped out as an additional project with clear deliverables and outcomes.

Rocket is an award-winning SEO agency. At Rocket, SEO website migration projects go hand-in-hand with website redesign projects. Our website designers, website developers and copywriters work closely with our SEO specialists to ensure that the new website design and structure is optimal for SEO. Learn more about our SEO Website Migration services here.

A landing page is a web page that is specifically designed to convert visitors into customers by encouraging them to take a specific action, such as filling out a form or making a purchase. Unlike other pages on your website, a landing page is designed to be laser-focused and targeted, with a clear value proposition and a compelling call-to-action.

For businesses, landing pages are important because they can be used to drive conversions and grow your customer base. By using targeted messaging and design elements, a well-crafted landing page can increase the likelihood that visitors will take the desired action. This can help you grow your email list, boost sales, and achieve other important marketing goals.

Landing pages are especially important for businesses that use digital advertising, as they can be used to create a seamless experience for users who click on your ads. By aligning your ad messaging with your landing page content, you can increase the chances that users will convert into customers, leading to a higher return on investment for your advertising spend.

Knowing whether your landing pages are performing well is crucial to the success of your overall marketing efforts. No matter how good your marketing activities are, they will only perform as effectively as the page you send a prospect to.

There are several metrics you can use to measure the performance of your landing page.

• The first metric to track is the number of visitors your landing page receives. This can help you determine whether your page is attracting enough traffic to generate conversions.
• Another important metric is the conversion rate, which is the percentage of visitors who take the desired action on your landing page, such as filling out a form or making a purchase. A high conversion rate is a sign that your landing page is effective in persuading visitors to take action.
• In addition to the conversion rate, you should also monitor the bounce rate, which is the percentage of visitors who leave your landing page without taking any action. A high bounce rate could indicate that your landing page is not engaging or relevant enough to your target audience.
• Finally, you should track the time visitors spend on your landing page. A longer time spent on the page could indicate that visitors find your content informative and engaging.

When designing a landing page, there are several common mistakes that you should avoid to ensure that your page is effective in converting visitors into customers. One of the most common mistakes is having a cluttered or confusing layout. A landing page should have a clean, uncluttered design with a clear hierarchy of information that guides the visitor's attention to the most important elements.

Another mistake to avoid is using unclear or generic language. Your landing page should use clear, concise language that communicates the value of your product or service and motivates visitors to act. Using generic or vague language can make your landing page seem uninteresting or irrelevant to the visitor.

Having a slow loading time is also a mistake to avoid. Visitors are more likely to leave a landing page if it takes too long to load, so optimising your landing page for speed is essential. Not optimising for mobile devices is another common mistake that can lead to a poor user experience and lower conversion rates. It's important to make sure that your landing page is easily accessible and user-friendly on all devices. By avoiding these common mistakes, you can create a landing page that is more effective in achieving your business goals.

When it comes to designing a landing page, you have a couple of options: you can use a pre-made template or you can have a custom-designed page. While using a template can be a cost-effective and time-saving option, there are some drawbacks to consider.

Firstly, templates may not always be tailored to your specific needs and may not accurately reflect your brand identity. Additionally, using a template may limit your ability to fully customise the page, which could impact its effectiveness in converting visitors into customers.

On the other hand, a custom-designed landing page can be tailored to your specific needs and can provide a unique and memorable user experience for your visitors. A custom design can help your landing page stand out from the crowd, which can be particularly important in a competitive market.

Ultimately, the decision to use a template or have a custom-designed landing page depends on your specific goals and budget. If you have the resources and want a landing page that is tailored to your business and audience, a custom design may be the way to go.

A/B testing is a process that allows you to compare two different versions of your landing page to see which one performs better. This involves creating two versions of your landing page - an "A" version and a "B" version - and directing traffic to both pages to measure their performance.

A/B testing can help you identify which elements of your landing page are most effective in converting visitors into customers. For example, you could test different headlines, images, call-to-action buttons, or even the colour scheme of your page.

By measuring the performance of both versions, you can identify which version is more effective in driving conversions, and then implement those changes to your live landing page. This can help you improve your landing page's performance over time and increase the number of visitors who take the desired action.

It's important to remember that A/B testing is an ongoing process, and that you may need to test different elements over time to continue improving your landing page's performance. By using data and testing, you can make informed decisions about how to optimise your landing page for maximum results.

Mobile-friendly landing page design is a crucial element for businesses to consider in today's digital age. With more and more people using their mobile devices to browse the web, it's important that your landing page is easy to navigate and optimised for smaller screens.

One of the best practices for mobile-friendly landing page design is to use a responsive design. This means that your landing page will automatically adjust to the size of the device screen it's being viewed on, ensuring that the user has the best experience possible.

In addition to responsive design, it's important to use a clear and concise layout, as well as easy-to-read fonts. The use of large images or videos may also impact the load time of your landing page on mobile devices, so it's important to optimise these elements for smaller screens.

Minimising load times is another important aspect of mobile-friendly landing page design. Slow load times can frustrate users and result in a high bounce rate. Finally, ensuring that your call-to-action button is easy to find and use is crucial for encouraging conversions. By following these best practices, you can ensure that your landing page is optimised for mobile devices and delivers a positive user experience.