Website Design Agency | Sydney + Melbourne

Transform Your Website And Your Business Results

Digital Strategy

There comes a time when a website is no longer up to the job.

At Rocket, we understand that while your current website might excel in some areas, there might be significant room for improvement to boost your site’s marketing effectiveness. It’s likely that you're considering a website review because it offers a simpler, more cost-effective solution than a complete rebuild.

Some of the common triggers to review your website design include enhancing customer experience or revamping critical landing pages, aligning with a new brand direction, optimising for mobile users, reflecting your changed business goals, transitioning to a more current CMS, enhancing your SEO, or simplifying the site's technical management.

At Rocket, we tackle website redesigns with a blend of business acumen, marketing insight, and creative flair. Our goal is for you to enjoy the redesign process, be thrilled with the results, and benefit from the lasting advantages of a more effective website.

We work with businesses just like you!

From SMEs launching a new product, to established enterprises looking to increase market share, we’ve helped achieve it all.

We’re trusted by Australian companies across industries including retail, finance, IT, government, technology, real estate, aged care, hospitality and more.
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stepping stone
atwork Australia
attaquer
noggin
mirvac
4cabling
rspca
rezdy
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Our Website Redesign Services

As a leading website design agency located in Sydney and Melbourne, our team of 50+ experts will ensure your website not only look great but also drives results for your business.

Web Design

Design is more than just ensuring your website looks great. It’s about delivering an effective customer experience and driving conversions from your website.

Web Development

Bad code means slow performance, poor SEO rankings, security issues, a poor user experience and higher maintenance costs. Our developers take pride in writing great code.

Content Creation

What your website says is a core part of its impact. Our writers and designers can create award-winning content to take your results to the next level.

Digital Marketing

We’re an award-winning full-service digital marketing agency. We can drive traffic and build awareness of your brand through SEO, PPC, Social, Email and more.

Branding and Identity

A website redesign can uncover brand strategy issues. Whether you need a total brand overhaul or a partial review, our Creative team has you covered.

Analytics and Reporting

It’s shocking how many marketing decisions are made using flawed data. Our data team will make sure your new website is setup correctly from day one.

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Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.
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Why choose Rocket as your website redesign agency?

We’re a full-service digital marketing agency of 50+ digital marketing and creative specialists with a proven track record of delivering high-performing websites.

We’ve got the runs on the board

We’ve been improving websites since 2017. We’re award-winning, both for our work and our culture. We’re rated in the top 3% of Australian agencies by Google. Our clients want results, and our designers, content creators and digital marketers know success means delivering for both the short and long term for all our clients.

Performance-first perspective

Our designs look great. However, when you work with Rocket, you’re working with an agency that is focussed first and foremost on performance. One of our great strengths is having award-winning digital marketers working side by side with our designers, writers, developers, and account managers.

Full-service means simplicity

Working in any part of marketing is complex. There are targets, managing stakeholders, and an endless flow of tasks. As a full-service digital marketing agency, we can simplify life by working on as many digital and creative projects as our clients need. The goal? Long-term relationships that drive true results.

You’ll love the 
experience!

One of our core values is ‘No Jerks’. We recruit great people who want to make a difference for our clients. Work with Rocket and you’ll see the impact. We survey our clients and our team regularly for feedback on how we can do better and love nothing more than acting on their feedback.

Websites that Deliver Sales and Leads

Expect a website that looks great
Drive revenue and growth through your website
Impact every aspect of your business
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A high-performing website can—and should—be visually stunning without compromising on functionality. Achieving a striking design while seamlessly meeting your visitors' needs is essential for any successful website.

At Rocket, we'll collaborate closely with your team, adhering to your brand guidelines, to create something that's not only on-brand but also designed to succeed. More importantly, the customer experience the customer experience we deliver will both, enhance your brand and drive results.

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It’s all too common for marketing campaigns to be significantly impacted by a poor website or landing page. Issues like slow loading speeds, frustrating user experiences, confusing navigation, awkward functionality, or missing content can derail the best of marketing efforts. We’ve seen it all.

That’s where an effective website redesign comes in. The Rocket team will work with you to understand the purpose of each part of your website and use research, insights and experience to establish a new benchmark for your online presence.

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So often, marketing results are held back by a poor our outdated website. Many businesses spend significant money on marketing activity only to find the audience clicking away without converting because of a poor website experience.

An effective website will see your conversion rate improve and your cost per acquisition fall by making the most of each valuable visitor.

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Partner with the Most Effective Website Redesign Agency in Australia

1

Let’s talk

Speak to one of our Commercial Directors to help us understand your current website concerns and what you’d like to see change

2

Understand your needs

Our experts will develop a bespoke plan to improve your website, and our designers, writers and developers will make it a reality.

3

Look great and drive results!

Watch your return on investment grow as our team’s efforts improve user experience and maximise conversions from your redesigned website.

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Rocket has been featured in:

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B&T_K_HR
adnews
marketing mag
smart company
econsultancy
Dynamic Business
Daily Bulletin
retailbiz
martech

Latest Google Reviews

Visit Our Offices

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

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Kev + Emily working
In work meeting
Team working on computer in Rocket office
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We’d love to make your website perform.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.

Website Redesign FAQs

How does website design affect my business?

Website design significantly impacts your business by influencing user experience, brand perception, and conversion rates. A well-designed website enhances credibility, engages visitors, and encourages them to take desired actions, such as making a purchase or contacting you, ultimately driving business outcomes.

Do you offer custom website designs or use templates?

Rocket offers custom website designs that use a combination of templates and custom code for each client. In cases where we use a template, we customise the template to suit the website's needs, your brand, and your business outcomes.

Will my website be mobile-friendly and responsive?

Yes. At Rocket, mobile-friendly designs are not an afterthought but at the forefront of our creative approach. You can be assured that your website will be mobile-friendly and responsive. We ensure that every page taken live is tested for usability across devices and browsers.

What is the typical timeline for a website design project?

It can take one month to six months for a website design project, depending on the number of pages of your site, your preexisting marketing tech stack, SEO rankings, content and resourcing. For larger website projects, we often launch the new website pages in phases, prioritising the parts of the site that receive most traffic and drive most conversions.

Does Rocket offer in-house website development alongside design?

Absolutely, Rocket offers in-house website development, SEO migration services as well as Conversion Rate Optimisation (CRO) services alongside website design services. The websites we produce not only look great, but perform well in terms of attracting and converting online visitors.

Does Rocket provide ongoing website maintenance and support services after launch?

Yes, Rocket offers ongoing website maintenance and support services for a set period of time after launch. If major improvements and changes are required, this is scoped out as an additional project with clear deliverables and outcomes.

How does Rocket design websites for optimal search engine optimisation (SEO)?

Rocket is an award-winning SEO agency. At Rocket, SEO website migration projects go hand-in-hand with website redesign projects. Our website designers, website developers and copywriters work closely with our SEO specialists to ensure that the new website design and structure is optimal for SEO. Learn more about our SEO Website Migration services here.

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Landing Page Design FAQs

What is a landing page, and why is it important for my business?

A landing page is a web page that is specifically designed to convert visitors into customers by encouraging them to take a specific action, such as filling out a form or making a purchase. Unlike other pages on your website, a landing page is designed to be laser-focused and targeted, with a clear value proposition and a compelling call-to-action.

For businesses, landing pages are important because they can be used to drive conversions and grow your customer base. By using targeted messaging and design elements, a well-crafted landing page can increase the likelihood that visitors will take the desired action. This can help you grow your email list, boost sales, and achieve other important marketing goals.

Landing pages are especially important for businesses that use digital advertising, as they can be used to create a seamless experience for users who click on your ads. By aligning your ad messaging with your landing page content, you can increase the chances that users will convert into customers, leading to a higher return on investment for your advertising spend.

How do I know if my landing page is performing well?

Knowing whether your landing pages are performing well is crucial to the success of your overall marketing efforts. No matter how good your marketing activities are, they will only perform as effectively as the page you send a prospect to.

There are several metrics you can use to measure the performance of your landing page.

  • The first metric to track is the number of visitors your landing page receives. This can help you determine whether your page is attracting enough traffic to generate conversions.
  • Another important metric is the conversion rate, which is the percentage of visitors who take the desired action on your landing page, such as filling out a form or making a purchase. A high conversion rate is a sign that your landing page is effective in persuading visitors to take action.
  • In addition to the conversion rate, you should also monitor the bounce rate, which is the percentage of visitors who leave your landing page without taking any action. A high bounce rate could indicate that your landing page is not engaging or relevant enough to your target audience.
  • Finally, you should track the time visitors spend on your landing page. A longer time spent on the page could indicate that visitors find your content informative and engaging.

What are some common mistakes to avoid when designing a landing page?

When designing a landing page, there are several common mistakes that you should avoid to ensure that your page is effective in converting visitors into customers. One of the most common mistakes is having a cluttered or confusing layout. A landing page should have a clean, uncluttered design with a clear hierarchy of information that guides the visitor's attention to the most important elements.

Another mistake to avoid is using unclear or generic language. Your landing page should use clear, concise language that communicates the value of your product or service and motivates visitors to act. Using generic or vague language can make your landing page seem uninteresting or irrelevant to the visitor.

Having a slow loading time is also a mistake to avoid. Visitors are more likely to leave a landing page if it takes too long to load, so optimising your landing page for speed is essential. Not optimising for mobile devices is another common mistake that can lead to a poor user experience and lower conversion rates. It's important to make sure that your landing page is easily accessible and user-friendly on all devices. By avoiding these common mistakes, you can create a landing page that is more effective in achieving your business goals.

Can I use a template for my landing page, or should it be custom-designed?

When it comes to designing a landing page, you have a couple of options: you can use a pre-made template or you can have a custom-designed page. While using a template can be a cost-effective and time-saving option, there are some drawbacks to consider.

Firstly, templates may not always be tailored to your specific needs and may not accurately reflect your brand identity. Additionally, using a template may limit your ability to fully customise the page, which could impact its effectiveness in converting visitors into customers.

On the other hand, a custom-designed landing page can be tailored to your specific needs and can provide a unique and memorable user experience for your visitors. A custom design can help your landing page stand out from the crowd, which can be particularly important in a competitive market.

Ultimately, the decision to use a template or have a custom-designed landing page depends on your specific goals and budget. If you have the resources and want a landing page that is tailored to your business and audience, a custom design may be the way to go.

What is A/B testing, and how can it help me improve my landing page's performance?

A/B testing is a process that allows you to compare two different versions of your landing page to see which one performs better. This involves creating two versions of your landing page - an "A" version and a "B" version - and directing traffic to both pages to measure their performance.

A/B testing can help you identify which elements of your landing page are most effective in converting visitors into customers. For example, you could test different headlines, images, call-to-action buttons, or even the colour scheme of your page.

By measuring the performance of both versions, you can identify which version is more effective in driving conversions, and then implement those changes to your live landing page. This can help you improve your landing page's performance over time and increase the number of visitors who take the desired action.

It's important to remember that A/B testing is an ongoing process, and that you may need to test different elements over time to continue improving your landing page's performance. By using data and testing, you can make informed decisions about how to optimise your landing page for maximum results.

What are some best practices for mobile-friendly landing page design?

Mobile-friendly landing page design is a crucial element for businesses to consider in today's digital age. With more and more people using their mobile devices to browse the web, it's important that your landing page is easy to navigate and optimised for smaller screens.

One of the best practices for mobile-friendly landing page design is to use a responsive design. This means that your landing page will automatically adjust to the size of the device screen it's being viewed on, ensuring that the user has the best experience possible.

In addition to responsive design, it's important to use a clear and concise layout, as well as easy-to-read fonts. The use of large images or videos may also impact the load time of your landing page on mobile devices, so it's important to optimise these elements for smaller screens.

Minimising load times is another important aspect of mobile-friendly landing page design. Slow load times can frustrate users and result in a high bounce rate. Finally, ensuring that your call-to-action button is easy to find and use is crucial for encouraging conversions. By following these best practices, you can ensure that your landing page is optimised for mobile devices and delivers a positive user experience.

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