Stay Ahead of the Competition with Generative AI SEO Solutions
AI is transforming how people search in Australia. AI Overviews are now embedded directly on the Google search results page, pushing organic results lower on the page. Platforms like ChatGPT, Gemini and Perplexity are reshaping how people ask questions and find answers. SEO is no longer just about rankings; it’s about visibility across a growing range of intelligent search platforms.
For your digital marketing strategy, this shift presents both pressure and opportunity. Today, approximately 12% of all Australian desktop searches trigger an AI Overview. This number is bound to increase as Google rolls out AI Mode. Similarly, users are turning to LLMs like ChatGPT for informational searches. This has heavily impacted organic traffic for websites in the Health, Science, Legal and Travel industry among others.
One thing is clear - yesterday’s tactics won’t guarantee tomorrow’s visibility online. Organic visibility now depends on being recognised by AI-powered LLMs, not just traditional search on Google. To stay ahead of the curve and your competitors, your SEO strategy needs to evolve. If your SEO strategy hasn’t evolved, you’re at risk of being left behind.
At Rocket, as an award-winning SEO agency, we help senior marketers stay confidently ahead of change. We combine proven SEO fundamentals with smart, results-focused optimisations to rank on Generative AI search results. Our proven tactics are practical and backed by thorough external and independent research. Our approach is built on real insight, including our independent analysis of 70 million keywords, published in our AI and SEO Guide.
Our Generative AI SEO Expertise
Our services are built to help marketers rank in the new era of AI-powered search. From AI Overviews to SearchGPT, we're focused on making sure your brand appears where it matters most. Whether it's content that resonates with your target audience, the technical structure of your site or on-page optimisations, our strategies are designed to keep you visible, competitive, and growing in the age of AI.
AI Content Optimisation
We create content designed specifically to be picked up by AI systems like Google’s SGE and Microsoft Copilot. That means clear, factual, helpful writing that directly answers search intent and earns inclusion in generative summaries and responses.
AI Search Traffic Tracking
You can’t optimise what you can’t measure. We help set up tracking systems to understand where your content is surfacing in AI Overviews and other generative formats, giving you insight into how users engage with your brand in this new search landscape.
Natural Language Processing
Modern search engines rely on NLP to interpret meaning, context and intent. We use NLP to craft metadata that reflects how AI evaluates content relevance, structure content for easier comprehension and improve your chances of appearing in search results across platforms.
Structured Content for AI Search
AI-driven search relies on understanding data contextually. We build structured content using schema markup, bullet formatting, and modular copy that’s easy for AI to parse and even easier for users to trust.
Technical Optimisation for AI Search
We ensure your site is structured and marked up to align with AI-generated results - optimising crawlability and performance to be picked up by AI search systems. That includes content that directly answers search intent and earns inclusion in generative summaries and responses.
Brand Visibility for AI Search
It’s not just about what your content says, it’s who it comes from. We help improve your brand’s authority and entity recognition online with digital PR, offsite mentions, reviews and more so that AI systems are more likely to include your business in relevant search responses.
Industry-recognised digital agency
Why Choose Rocket As Your Generative AI SEO Agency?
Our team of 50+ digital specialists has a proven track record of delivering award-winning SEO campaigns. As an SEO agency , we have the tools and the expertise to drive measurable results.
We’re more than early adopters. We’re marketers who’ve seen hype cycles come and go and know how to turn new technology into commercial advantage.
We’re on top of industry trends
We lead the conversation in Australian digital marketing. Through our Smarter Marketer podcast, independent research and educational content, we break down what’s real and what’s hype - so you can stay focused on what drives results.
Award-winning SEO campaigns
Rocket has earned over 13 search-specific awards, including honours from the SEMrush APAC and Search Engine Land Awards. But we care more about driving the kind of results that matter: visibility, leads and bottom-line growth.
Leading industry tools and knowledge
We equip our team with the latest tools and ongoing training to keep your SEO competitive. From AI-powered research to cutting-edge analytics, we make sure you benefit from best-in-class technology and thinking.
Integrated search campaign
We don’t run AI SEO in isolation. Your campaign connects to your broader strategy across Google, Bing and other channels. It’s one smart, integrated campaign designed to maximise your performance, wherever your audience is searching.
Meet our SEO Team
Our SEOs ensure you get found first, with technical expertise and content strategies that climb rankings and attract high quality traffic.
Joe Alder
Garry Viner
Olivia Bjurstrom
Darcy Cremin
Alan Piggott
Thomas Fielder
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Benefit from our AI Search Optimisation services
Ranking in AI Overviews often puts your brand in front of users before they even see the traditional results. It helps you build familiarity and trust at the top of the funnel. At Rocket, we structure your website content and metadata to increase your chances of being seen within AI Overviews and generative summaries across LLMs like ChatGPT.
Being featured in AI-powered results signals to users that your content is credible. It builds trust and reinforces brand leadership. We optimise your website, content and offsite brand signals to increase your authority in the eyes of AI models, improving your chances of visibility.
AI search is evolving fast and your SEO strategies need to evolve with it. Staying ahead means staying relevant. At Rocket, we constantly test, learn and adapt to AI search changes, so your strategy keeps performing no matter how the SERP shifts.
Partner with Rocket for Generative AI SEO Services
Let’s talk
Speak to one of our Commercial Directors today about optimising your brand’s AI search strategy.
Launch search campaigns
Our award-winning team will develop an integrated SEO and AI search strategy.
Maximise your AI search impact
Increase your search visibility across Google, Bing, ChatGPT, Gemini and Perplexity with robust search marketing.
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Visit Our Offices
Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.
