An 18x Increase in Organic Traffic for Jamesons with SEO
About Jamesons
Jamesons Strata Management is a family-run business providing reliable strata management in Sydney. Body corporates in residential, mixed use, commercial, industrial and retirement developments in local areas around 20-30kms from each Jamesons' 9 branches. Rocket identified that body corporations like to work with strata companies that are local, easily accisible and contactable.
Challenge
Jamesons started investing in digital marketing with Rocket in 2015, and since then, they have grown their footprint to nine offices. This growth has in part been fuelled by a strong SEO strategy as well as other supporting digital marketing activities including Google Ads, CRO and website design. Rocket's work for Jamesonss has two key goals:
1. Increase the number of proposals issued to prospects
2. Develop brand awareness in a highly competitive market.
From 2014 to 2019, Jamesons achieved 1580% growth in SEO traffic. The challenge was to capitalise on the existing growth and find new ways to drive organic traffic to their site.
Solution
Our strategy began with in-depth workshop sessions to identify new customer pressure points and how these would be addressed by Jamesons. Because the target audience is very specific, we knew the Jamesons website must be highly discoverable every time someone was searching online for strata management services at any given stage of the user journey, from education and awareness, to consideration and final engagement. Why is local SEO important to this strategy? It allowed us to place additional focus on Jameson’s local listings and mobile platform to capitalise on the active search intent of our ideal prospects, provide relevant content and a great user experience.
We optimised the on-site content for featured snippets, reviews, images and knowledge panels for each target keyword to increase SEO discoverablibity. We set about creating videos and blog posts to address common search terms in a clear, approachable and informed tone. We paid paricular attention to Google My Business listing accuracy, timely citation audits and updates along with other technical SEO tactics.
We also upgraded the landing page environment following the Storybrand framework to feature persona pain-points and connect with the visitor more effectively.
Outcomes
18x
Increase in Organic Traffic
270%
Increase in Revenue from Google
10X
Increase in Organic Conversions
Result
- 270% increase in revenue from Google
- 16X increase in organic new users
- 10x increase in organic conversions
- 29 ranked keywords to 1574 ranked keywords
- Strata Costs
- What are strata fees
- Commercial Strata Management
- COVID-related real estate topics
Digital Marketing Awards
- Finalist ‘Best SEO Campaign’ SEMRush Awards 2020
- Finalist 'Best Overall SEO Initiative - Small Business' Search Engine Land Awards, 2018
- Finalist ‘Best Search Innovation’ Google Premier Partner Awards 2017
"We have worked with Rocket for a number of years now and can't imagine life without them! They've helped to grow and improve our businesses in ways we didn't imagine possible. A lovely team - we are looking forward to a lifelong working relationship with them."
Jackie Booth, Marketing Manager, Jamesons Strata Group
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Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
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