The University of Notre Dame is one of Australia’s top-ranked universities for student experience, teaching quality and skills development. A leader in undergraduate employment rates, UNDA places immense value on its students. Established over three decades ago, the university has consistently upheld its commitment to teaching and learning excellence. They offer several higher education courses such as Nursing, Bachelor of Law, Bachelor of Advertising and Public Relations and even advanced courses such as Doctor of Medicine.
UNDA partnered with Rocket to face the challenge of increasing course applications through paid digital campaigns, enhancing the university's appeal as the preferred choice for students. A key aspect of this challenge was improving tracking mechanisms to gain a deeper understanding of campaign performance beyond standard metrics like clicks and impressions.
The campaign design and implementation were completed in close collaboration between Rocket and UNDA.
Paid Social and Google Ads Strategy:
GA4 Implementation for Enhanced Tracking:
Rocket Agency's expertise in digital marketing, combined with UNDA's commitment to quality education, resulted in a successful campaign that not only increased course applications but also enhanced the university's visibility and appeal to prospective students.
Key wins included:
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
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