Noggin is a B2B SaaS company that provides an integrated safety and security platform to help businesses deal with a range of crisis and emergency management issues including work safety, business continuity and operational security. Prior to Rocket, Noggin worked with another digital agency but were unhappy with the performance marketing results from their Google Ads campaigns.
Noggin's previous digital agency were not collaborative to scale their campaigns. Noggin wanted to aggressively increase media spend and boost the number of leads driven to their business. After a meticulous search, they selected Rocket to run their paid media PPC campaigns. Rocket was challenged to scale the Google Ads campaigns with a 200%+ increase in media budget to deliver leads of the same, if not cheaper CPAs as their previous agency.
On inheriting the Noggin account, Rocket's Paid Media team dove into a data-driven strategic approach. This included:
On a tactical level, Rocket worked closely with Noggin to redefine marketing goals to focus on lead quality (demo requests) vs quantity (eBook Downloads), redesigned the entire search campaign account structure on Google Ads, introduced efficient bid strategies and launched new ad types including new Display Ads and Performance Max campaigns.
The results have been sensational. The KPI was set based on the prior agency's performance; Rocket has over-delivered and set new benchmarks for Noggin's digital marketing campaign! Rocket has scaled campaigns successfully by managing a media spend that's greater than 200%. The CPA is down to double digits, lowered by a whooping 76.4%. Most importantly, the core KPI has been met. Leads are up by 13x the previous year i.e 331% over target! In terms of other notable wins, there has been an 45x increase in quality leads. This case study is truly an excellent example of campaign management and client collaboration in Australia.
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.