Bio Molecular Systems are a biotechnology company that designs, manufactures, and distributes instrumentation for the life sciences. They have two main products – Mic, a QPCR cycler, and Myra, a liquid handler. Their primary persona is lab technicians in both the public & private sector. Lab technicians are workers on the ground using these medical devices each day to detect viruses like COVID-19.
The challenge was a lack of brand awareness, market presence, and a website that did not effectively speak to our persona in an appealing way. BMS attended a lot of trade shows and were struggling with people visiting their booth who had never heard of BMS and their flagship products before. BMS approached Rocket to help increase their brand awareness, website visitors and better communication their key selling points.
Rocket’s digital marketing specialists pooled in the best ideas to device a strategy that included:
BMS engaged with Rocket pre-pandemic, so when COVID-19 hit unexpectedly in 2020, they already had strong marketing foundations in place to one, maximise the opportunity and two, enable governments all over the world manage testing effectively.
Valin Reja, Head of Marketing, BMS
Vivo is a leading smartphone brand in Australia. Since its founding in 2009, Vivo has expanded to over 100 countries around the world and is currently experiencing rapid growth and popularity. In December 2020, Vivo and Zeiss announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology via the Vivo X60 Series.
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