Pells Sullivan Meynink (PSM), is a firm of engineers, geologists, hydrogeologists and hydrologists that provide geotechnical engineering solutions to governments and private organisations. Their services range from investigation and designs for mining, water, tunnelling as well as dams and civil capabilities.
PSM initally engaged with Rocket as a digital marketing partner to drive brand awareness in their niche industry. Throughout the engagement, Rocket enabled PSM by strengthening their website’s SEO, email marketing to support educational webinars and content marketing backed by LinkedIn Ads.
To further improve their digital marketing presence, PSM engaged with Rocket to redesign their entire website and defend their SEO rankings with an SEO in a site migration project. The main goal was to uplift user experience, improve site speed and fix several technical that were impacting website performance.
Rocket’s SEO specialists completed a thorough audit of the website and presented a website migration plan that would allow the team to improve performance and user engagement. Some of the key steps in the project included:
The SEO Migration project for PSM was a resounding success. Throughout the changes to the site, keyword visibility rankings remained relatively stable. What’s more, the PSM website’s organic performance skyrocketed with:
All the keyword rankings that had dropped during the migration were regained and improved within two months post-launch.
Finally, PSM’s new landing page designs resulted in an improved user experience with organic engaged sessions increasing from 2.56 pages per session to 3.5 within a month.
PSM's old website design:
PSM's new website design:
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
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