Unlock new channels and drive high-intent leads to your business with Rocket as your programmatic ads agency
Programmatic ads is the current rocket-fuel in the world of digital advertising. It’s earned a bad rep for being too complex, too expensive and inaccessible for businesses of a certain size. This is certainly not the case. The digital experts at Rocket Agency can help you tap into the power of programmatic ads and expand your marketing campaign and results in ways you didn’t think were possible.
What is programmatic advertising anyway?
Programmatic advertising offers a smarter, faster, and ultra-targeted approach to advertising. It allows advertisers to leverage 3rd party data to deliver ads to potential customers who are genuinely interested in what you offer. With programmatic advertising you can access ad space on a number of channels across the web including CTV, Digital Out of Home, Display, Audio, Social media etc using real-time technology.
For example, programmatic ads provide a relatively low-cost entry point for you to advertise your products and services to those watching Kayo, Channel 7 and the like, without having to directly contact and purchase ad on space those platforms. Exciting, isn’t it?
How do programmatic ads work?
Programmatic ads take the right message and the right time to the right person, quite literally. Every time a user uploads a webpage or an app, there’s a lightning-fast auction that happens for advertisers, sharing information about the visitor and the site. This auction decides which ads get shown to that user.
At Rocket Agency, we use cutting-edge technology and data insights to ensure that your ad is the one that wins the auction and is displayed to your ideal customer. We help you bridge the gap between your ads and your audience with sophisticated real-time bidding.
Rocket Agency can launch your next winning programmatic ad campaign!
We work with businesses just like you!
We’re trusted by Australian companies across industries including retail, finance, IT, government, technology, real estate, aged care, hospitality and more.
Cutting-edge programmatic ads services for your winning digital marketing strategy
Programmatic ads are powerful. They’re also awfully technical. Lucky for you, Rocket’s Paid Media specialists are experts at extracting the best value from your media spend.
Laser-Sharp
Targeting
Target granular audiences by leveraging 3rd-party data. Rocket’s experts will ensure that your ads are placed in front of the right audience, based on buying signals sent from the multitude of channels across the ad network. This gives you 100% control over who you’re serving your ads to.
Tailored Ad
Placements
Place your offer in front of high-intent leads. With Rocket’s expertise, your message will be heard where it matters most. We’re strategic about placing your ads on channels and websites that truly resonate with your audience - whether that is display, CTV, Digital Audio, Digital Out of Home or others.
Sophisticated Bidding Strategies
Rocket’s programmatic prowess opens doors to platforms that most marketers think are out of reach. Our sophisticated budget management and bidding strategies will expand your brand’s reach like never before - all within media budget, with no hidden markups.
Proven Technology Expertise
Programmatic can be activated through a range of sophisticated and technically advanced tools including Google DV360, Quantcast and The Trade Desk among others. Rocket Agency’s Paid Media experts have mastered these platforms, so you don’t have to.
Clever Creative and
Ad Copy
Deliver personalised messages to a wide audience, at scale with Programmatic ads. Rocket’s Creative Team will craft compelling visuals, videos and copy that will pull your audience in and keep your brand top-of-mind before making any purchase decisions.
Effective Campaign Management
Access campaign performance with real-time data tracking and analytics across multiple platforms with Rocket’s transparent campaign management approach. We’ll work with you to not just launch awareness campaigns, but balance this with other tactics so your leads convert into new opportunities and sales.
Industry-recognised digital agency
Why choose Rocket as your programmatic ads agency?
We’re a digital marketing agency of 50+ specialists with a proven record of delivering high-ROI digital marketing campaigns for businesses across industries.
Award-winning
marketing team
At Rocket, we’ve got runs on the board for turning around failing ad campaigns to award-winning case studies in digital marketing. Our team is dedicated, reliable and has the expertise to drive the marketing results that matter.
Customised campaign approach
We know that there’s no one-size-fits-all when it comes to digital marketing. Our team will recommend only the best permutation and combination of settings to achieve the most from your Programmatic advertising campaign.
Technical
Expertise
Programmatic has a ton of variables - bid strategies, '00s of ad placement options, channels to choose from, creative variations and more. These have to be set up on platforms like DV 360, Quantcast, The Trade Desk and the like - all of which Rocket is an expert at.
100% Transparent Reporting
At Rocket, you can expect less jargon and more transparency - in both numbers and communication. We’ll give you access to a customised dashboard with real-time data so you’re up to date with performance and always be clear with you when something is working and when it isn’t.
Programmatic ads that maximise impact, at scale!
Programmatic ads is how you can have 100% control over what ad you’re serving, to whom you’re serving it as well as when and where you’re serving it. Leveraging 3rd party data, you can target users based on specific demographics, behaviours, and interests, ensuring your ads reach the right audience and generate higher conversion.
You can deliver personalised messages to different audience segments without manual intervention, saving you time for strategic planning and creativity in messaging.
Rocket Agency’s Paid Media specialists are experts at selecting the right targeting parameters on programmatic ad platforms, so your ads are always presented to the perfect audience.
Programmatic ads span across a range of channels including social media, websites, audio, video, digital out-of-home, CTV, gaming/in-game and the like.
You can access above-the-line ad channels without directly engaging specialist agencies or publishers. With Rocket as your programmatic advertising agency, you can make sure that your entire digital marketing strategy is aligned and all your spend is managed by one party, with the ultimate outcome to drive your marketing results - be it leads, opportunities or sales.
Programmatic ads allow you to optimise campaigns continuously in real time, learning from data to improve performance and increase conversions over time. The automation behind these ads also allows you to “switch on” ads to reach millions of users across hundreds of placements on scores of different channels.
Rocket’s team will leverage automation to bid on ad placements, reducing budget wastage and reducing CPM (Cost per thousand Impressions) of your ads.
This will allow you to scale your campaigns up or down easily, based on data-driven performance insights.
At Rocket, we know how important it is to generate high quality leads and clients for your business. With in-depth local SEO implementation, we will help you reach customers who are actively searching for your products and services in your local area.
These higher intent, geographically localised searches ultimately increase the quality of leads and clients interacting with your business!
Considered one of the most cost-effective marketing strategies, SEO can expand brand awareness among locals by optimising a business's online presence for local search terms.
Implementing a thorough local SEO strategy will allow you to reach audiences you could otherwise miss with a more generic website or Google My Business profile.
Partner with the best programmatic ads agency in Sydney
Let’s talk
Speak to one of our Senior Consultants to clarify your marketing objectives.
Kick-off Programmatic Ad Campaigns
Our team of Paid Media Specialists, Strategists, Designers and Copywriters will work with you to build assets, learn about your audience and launch your programmatic ads.
Drive Brand Awareness and Conversions
Watch as your brand makes a lasting impression in front of your ideal customer, driving up enquiries and sales at scale.
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Visit Our Office
Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.
We'd love to help drive your programmatic ad campaigns.
Drop us a line.
Programmatic ads FAQs
Certainly! Programmatic advertising is suitable for businesses of all sizes in Australia. Its scalability, targeted approach, cost efficiency, and data-driven insights make it adaptable to different budgets and goals. Whether you're a startup, small business, or large corporation, programmatic can help you reach the right audience, optimise campaigns, and achieve better results in the ever-changing digital landscape.
However, at Rocket, we understand that there’s no silver bullet in marketing. Just activating programmatic ads is unlikely to give you sustainable marketing results. These campaigns will likely have to be supported with high-converting landing pages, search marketing, email marketing and the like to maximise their return. For these reasons, we find that programmatic is better suited to established businesses that are able to invest over $5000 in always-on awareness campaigns or one-off promotional campaigns.
When it comes to programmatic advertising campaigns, you have a wide range of platforms and channels at your disposal to effectively reach your target audience. Here are the key platforms and channels you can leverage:
- Digital Out of Home (DOOH): Broaden your reach beyond screens with programmatic DOOH ads displayed on billboards, transit stations, airports, and other outdoor locations. This dynamic approach engages audiences on the go. This has been recently launched in Australia, with compelling options for local businesses.
- Connected TV (CTV): Reach viewers as they stream content on smart TVs, streaming devices, and other connected platforms. CTV ads offer a highly engaging way to connect with audiences during their leisure time. You can place your ads in front of those watching reruns of shows on Channel 7, Kayo and the like.
- Digital Audio: Programmatic audio ads can be delivered through popular streaming platforms, internet radio, and podcasts. This channel allows you to reach users when they're tuned in to their favourite audio content, offering an exceptional personalised ad experience.
- Display/Video: Deliver eye-catching visuals through programmatic display and video ads on websites and apps, which is a massive step up from standard display ads. This channel is effective for both brand awareness and direct response campaigns.
- Social Media: Use programmatic advertising on social media platforms like Facebook, Instagram, LinkedIn, and more. Tap into users' interests and behaviours for highly targeted campaigns. The benefit of running this via Programmatic is that you don’t need to set up a separate budget/campaign structure. It’s all consolidated in one platform with other channels.
- Gaming/In-Game: Reach gamers in their virtual worlds through programmatic ads integrated into gaming environments. This emerging channel allows for creative and immersive experiences, engaging niche audiences effectively.
- In-App Advertising: Reach mobile users through programmatic ads within mobile apps. This channel is especially effective for app install campaigns and engaging mobile audiences.
Remember that the choice of platforms and channels should align with your target audience's preferences, behaviours, and the goals of your campaign. Rocket Agency's expertise can help you navigate these options and craft a programmatic advertising strategy that maximises your reach and impact.
Absolutely, programmatic advertising is incredibly effective for reaching specific audiences in Australia. It uses data to precisely target audiences based on demographics, behaviours, and interests. With real-time optimisation and audience segmentation options, it is possible to tailor your ads to those most likely to engage with them. Whether you want to target users by location, online behaviour, or previous interactions with your website or brand, programmatic's capabilities ensure your ads resonate with the right people, boosting engagement and conversions.
Programmatic ads are typically purchased on a CPM (Cost per thousand impressions) basis. The minimum spend to activate programmatic ads depends on the platform, the size of your target audience, the channels you choose and your campaign goals. Some programmatic ad platforms require a minimum spend as well.
You can launch programmatic ads for as little as $500 per month. However, at Rocket, we’ve found that clients get a reasonable ROI when they invest $5000-$10,000 on programmatic ads, as this gives us the opportunity to tap into audiences across a broader range of channels. This investment is best suited to established businesses that have access to high-quality ad creative.
