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Winner | Best Search Agency - 2021 APAC Search Awards

An SEO Agency that Delivers Results

Don't you just hate it when your competitor ranks above you on Google?

We hate it too.

SEO stands for Search Engine Optimisation, which is essentially a short way of describing the practice of improving the quality of your website to organically attract valuable traffic.

SEO is tedious and technical. We know it takes time and effort to maintain rankings. 

SEO requires content writers, coders and specialists who know how to get you quick wins and set the foundations for long-term results. How do you keep up with Google's changing algorithms? How do you balance SEO with all your other marketing priorities?

Hundreds of SEO agencies will bombard you with confusing language and empty promises.

We know SEO results can’t be achieved in a day. It’s the implementation of clear, outcome-focussed optimisation strategies week on week, that ultimately leads to long-term success. We know the drill. And we’ve got over a hundred success stories to prove it.

Why choose Rocket as your
SEO Agency?

We're a team of 50+ digital marketing specialists

Experience 100% Transparency and Accountability

You’ll know what we are doing at all times. We’ll execute an SEO Strategy Roadmap that’s built specifically for your business, so you can keep us accountable for delivering ever-improving SEO gains at all times. Clear deliverables, clearer wins.

Experience Thorough
SEO Excellence

With Rocket, you can expect seriously in-depth technical website audits - checking and fixing crawling errors, mobile optimisation, site speed and more. We maximise both on-site and off-site SEO optimisation opportunities with a deliberate and systematic approach. All in all, expect the best SEO agency experience.

Take Advantage of Industry-Leading Tools and Talent

You get a team, not just one SEO “guy” to work on your campaigns. You’ll be supported by an Account Manager, a Strategist, SEO Specialists, Content Creators and Web Developers that live and breathe digital marketing everyday. Our team subscribe to and are trained in, the very best tools available globally for maximising client results.

Content Strategy Aligned with
Business Goals

Content is the backbone of SEO. With Rocket, you’ll not just get content - you’ll get a winning content strategy that speaks to your ideal buyer, engages them and encourages them to make an active enquiry.

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Our SEO Services

As a leading SEO agency in Sydney, Rocket provides a range of SEO services that are proven to increase rankings and attract traffic.

Site audits

We have extensive experience in conducting site audits that accurately gather data to reveal areas we can target in your SEO strategy.

SEO strategy

You’ll know what we are doing at all times. We’ll execute an SEO Strategy Roadmap that’s built specifically for your business, so you can keep us accountable for delivering ever-improving SEO gains at all times. Clear deliverables, clearer wins.

Technical SEO

With Rocket, you can expect seriously in-depth technical website audits - checking and fixing crawling errors, mobile optimisation, site speed and more.

On-page SEO

We’ll create a bespoke strategy that optimises your website’s on-page web content. With Rocket as your SEO company, you’ll not just get content - you’ll get a winning content strategy that speaks to your ideal buyer, engages them and encourages them to make an active inquiry.

Mobile SEO

Even though over 50% of Google’s searches come from mobile devices, mobile web design and SEO are too often forgotten about. Our team of SEO strategists will tailor your website’s content to guarantee it looks great on both a mobile and a desktop.

Local SEO

We’ll optimise your website for local SEO in Australia, connecting you with local searchers immediately.

eCommerce SEO

As an eCommerce SEO agency, we can increase online revenue with an SEO strategy focused on specific products in your ecommerce store.

Enterprise SEO

Our team ensures best practice SEO is rolled out across all business divisions where website size, complexity and stakeholder management are key.

Site migration

Sometimes SEO calls for a major reconstruction to a website’s design. By transferring authority and indexing signals, we can protect your website migration process against lost traffic.

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We work with businesses just like you!

From established SMEs, eCommerce brands to enterprises looking to increase market share, we’ve helped achieve it all.

We’re trusted by Australian companies across industries including retail, finance, IT, government, SaaS, technology, real estate, aged care, hospitality and more.
cabling
orchestra
atkinson
rezdy
wincrest-bespoke
campus-living-villages
pooled-energy
vivo
crown-group
luna-park
grace
plus-fitness
VIEW OUR CLIENT JOURNEY

Build a Winning SEO Strategy

Boost organic leads and sales
Increase organic web traffic
Rank above your competitors
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No one wants to be ranked number two, much less number three or four or twenty-seven. It’s the same on Google. You can’t expect your target audience to scroll through ten pages of search results to eventually stumble across your website. High rankings on Google are invaluable and can have the power to transform small businesses into market leaders.

Considered one of the most cost-effective marketing strategies, SEO attracts website visitors by creating credible and authoritative online content. You don’t have to pay ongoing costs for each visitor like you do with PPC, even though a high ranking web page will ultimately receive more clicks than an ad.

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Optimising your website for relevant search topics means you are actively increasing impressions to translate into higher website traffic. If your website contains engaging and useful content, then you can convert this traffic into not only paying customers but also advocates of your brand.

High-quality content is more likely to be shared on social media, meaning your business gets to broaden its outreach while simultaneously securing its place as an authority figure in your industry.

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Did you know that most search engine users don’t scroll past the 5th result? Ranking above your competitors is vital for any business wanting to improve their website’s traffic. The higher the rank, the higher the click-through-rate (CTR). If you’re currently ranking below your competitors, it’s most likely because your competitors already have a strong SEO strategy in place. You don’t rank number one on Google by accident.

Driving consistent traffic to your website hinges on creating relevant, high quality content with authoritative backlinks. This takes time and effort but it also forms the foundation for improving your website and online brand presence. The answer to ranking above your competitors is simply to do what they do - but better.

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Increase online revenue with an SEO strategy focused on specific products in your ecommerce store.

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Our SEO Process

Over the 5+ years we’ve been in business as an SEO company, we’ve developed a hyper-focused approach to providing SEO services in Australia. It’s this approach that allows us to direct our efforts onto the many aspects that constitute ‘good SEO’, while also being able to tailor our strategies to suit each business’s distinct market landscape.

1. Competitor research

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

2. Site audit

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

  • Your website user experience for both desktop and mobile interfaces
  • Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
  • The current state of on-page and off-page SEO
  • Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

3. Keyword research

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

4. Copywriting

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

5. Link building

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

But there’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

6. Technical SEO

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, ethereum mixer, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

7. Local SEO

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

  • Managing your Google My Business profile
  • Optimising websites for location-based keywords
  • Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

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How many potential customers are you losing because of ineffective marketing?

Our guess is, it’s more than you like.

At Rocket, we work with you to maximise your business growth, return on investment and maximise your peace-of-mind.

Dominate market share with a winning
SEO strategy.

Let's talk

Partner with a leading SEO company in Australia

1

Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives.

2

Kick-off SEO campaign

Our team of SEO specialists and web developers will implement SEO strategies catered for your specific business.

3

Dominate search results

Watch as your website traffic skyrockets and organic leads and sales flow in as we continue to optimise your site.

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SEO Blogs

SEO FAQs

Is SEO right for my business?

If you have an online presence, then there’s a good chance SEO is right for your business. Of course, an SEO strategy will look different from business to business. Depending on your business’s size and budget, SEO can simply be learning how to write SEO friendly blog posts or a crafting fully-fledged strategy that targets the entire structure of your website. The flexible yet highly rewarding nature of SEO forms a major part of its appeal to businesses of all sizes.

How does SEO work?

SEO is ultimately defined by three elements: content, backlinking and technical design. Google and other search engines have algorithms that will analyse the quality of your website and then determine how and where it’s ranked in results pages. At the end of the day, Google wants to provide its users with quality content that keeps them coming back. That’s why Google constantly updates their algorithm to identify the best way they can filter for high-quality content to rank highly on their results pages. SEO uses these algorithms to a business’s advantage by offering Google exactly what it’s looking for.

How do I find the right keywords for my business?

The first step to finding the right keywords for your business is brainstorming general topic clusters that relate to your product or service. After you’ve come up with a number of topics, designate each of them with words and phrases that you can imagine your target audience searching for if they were researching that topic. There you go - now you have keywords. 

Of course, a keyword is only good if there’s data to back up how frequently it's used. As an SEO agency, Rocket has access to industry-leading software that allows us to examine monthly search volume for keywords. These insights help us to gain a clear understanding of relevant words (short term keywords) and phrases (long-term keywords) that we could realistically rank for. Emphasis on realistically. It’s important to be realistic when choosing keywords. If fifty thousand people are searching for the word ‘phone’ each month, then chances are you’re not going to rank highly for it.

How long will it take for my site to rank on Google?

SEO focuses on building a long-term strategy that’s difficult to crunch down into a timeframe without looking at your particular situation. It can take months or even up to a year before you start seeing measurable results for your investment into SEO in Australia. But even if you secure the coveted first ranking on a SERP for a popular search term, there’s always room for improvement with SEO: more keywords to catch, more algorithm updates to take on board, more search topics to incorporate. It’s all about building sustainable, genuine growth.

When should I hire an SEO agency?

This depends on whether you have the budget, time and internal capabilities needed to hire a good SEO agency. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick a good SEO company can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Australia.

Are cheap SEO agencies worth it?

Simply put, no. A cheap SEO agency will generally resort to unreliable tricks in an attempt to skew Google’s analytics (read: hidden backlinks and spammy content stuffed with meaningless keywords). Google is becoming better and better at detecting these kinds of websites, meaning a cheap SEO optimised website could potentially be more damaging than a regular website that hasn’t been optimised at all.

What metrics define successful SEO?

There’s numerous metrics we use to measure and define the success of our SEO services, including:

  • Sales revenue and leads: The #1 success metric of SEO is the impact it is having on your businesses revenue.
  • Click-through rates (CTR): the percentage of people who actually click on your website after seeing its organic listing on the search engine results page.
  • Keyword ranking: the position where your website appears on a results page for a certain keyword.
  • Average time on page: the length of time a user spends on the page after clicking on it. The length of time spent on a page should correspond to the amount of content included, illustrating that the user is engaging with the page.
  • Conversion rate: the amount of people who take action on the page, whether it’s signing up to a newsletter, purchasing a product or making an inquiry.
  • Website vitals and page speed: the overall health and functioning capabilities of a website.
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