Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting an SEO plan specifically for your business.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO project.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building remains one of the most powerful ways to improve your website’s authority and search engine rankings. At its core, it’s the process of acquiring high-quality backlinks - links from other reputable websites that point back to your own. These backlinks signal to Google that your content is trustworthy and valuable, helping boost visibility in search results and speeding up the indexing of new pages.

At Rocket, we go beyond the basics of link acquisition. Our approach includes strategic outreach to relevant publishers and content creators, securing placements that provide real value - not just SEO points. We also focus on brand mentions and digital PR -  earning your business coverage on high-authority platforms, news sites, blogs, and industry publications. These kinds of mentions not only support your backlink profile, but also build brand awareness and drive referral traffic from trusted sources. Our link building strategies are purpose-driven and fully integrated into your broader SEO and content goals, ensuring every link helps grow both your rankings and your reputation.

This is the part of SEO that handles the behind-the-scenes foundations of your website - the nuts and bolts that users rarely see but search engines rely on. While on-page strategies focus on content and keywords, our technical services ensure your site is fast, crawlable, and structured for search engine visibility. From page speed and XML sitemaps to domain configuration, URL structure, breadcrumb navigation, and optimised code like HTML, JavaScript and CSS - these critical elements all contribute to how well your site performs in organic search.

Because these components are highly specialised, they require more than just basic SEO knowledge. At Rocket, our experienced team takes a strategic approach to your site’s infrastructure - making precise, performance-driven enhancements that help search engines properly index and render your pages. It’s not just about ticking boxes; it’s about creating a solid, search-friendly foundation that elevates every other part of your digital marketing.

If your ideal customers are searching in your city or suburb—not in rural Iceland or a small town in Brazil—then your online presence needs to reflect that. With nearly half of all Google searches tied to location, showing up for geographically relevant queries can make or break your visibility in local markets.

We help businesses reach nearby customers by optimising for location-specific intent. This includes managing your Google Business Profile, refining your on-site content to reflect service areas, and building high-quality local backlinks. Whether someone’s searching “near me” or looking for a provider in their suburb, we make sure your business is front and centre when it matters most.

If your company has an online presence, then there’s a good chance SEO is right for your business. The right SEO techniques will differ for different businesses. Depending on your business’s size, budget and online competition, SEO can simply be publishing SEO friendly content on your site or a complex marketing strategy that involves restructuring your site, investing in backlinks and updating all your web content.

SEO is ultimately defined by three elements: content, backlinking and technical design. Google and other search engines have algorithms that will analyse the quality of your website and then determine how and where it’s ranked in results pages. At the end of the day, Google wants to provide its users with quality content that keeps them coming back. That’s why Google constantly updates their algorithm to identify the best way they can filter for high-quality content to rank highly on their results pages. SEO uses these algorithms to a business’s advantage by offering Google exactly what it’s looking for.

The first step to finding the right keywords for your business is brainstorming general topic clusters that relate to your product or service. After you’ve come up with a number of topics, designate each of them with words and phrases that you can imagine your target audience searching for if they were researching that topic. There you go - now you have keywords. 

Of course, a keyword is only good if there’s data to back up how frequently it's used. As an award-winning search engine optimisation services provider, Rocket has access to industry-leading software that allows us to examine monthly search volume for keywords. These insights help us to gain a clear understanding of relevant words (short-term keywords) and phrases (long-term keywords) that we could realistically rank for. Emphasis on realistically. It’s important to be realistic when choosing keywords. If fifty thousand people are searching for the word ‘phone’ each month, then chances are you’re not going to rank highly for it.

SEO focuses on building a long-term strategy that’s difficult to crunch down into a timeframe without looking at your particular situation. It can take months or even up to a year before you start seeing measurable results for your investment into SEO in Australia. But even if you secure the coveted first ranking on a SERP for a popular search term, there’s always room for improvement with SEO: more keywords to catch, more algorithm updates to take on board, more search topics to incorporate. It’s all about building sustainable, genuine growth.

This depends on whether you have the budget, time and internal capabilities needed to hire a good SEO agency. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick a good SEO company can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Australia.

Simply put, no. A cheap SEO agency will generally resort to unreliable tricks in an attempt to skew Google’s analytics (read: hidden backlinks and spammy content stuffed with meaningless keywords). Google is becoming better and better at detecting these kinds of websites, meaning a cheap SEO optimised website could potentially be more damaging than a regular website that hasn’t been optimised at all.

There’s numerous metrics we use to measure and define the success of our SEO services, including:

• Sales revenue and leads: The #1 success metric of SEO is the impact it is having on your businesses revenue.
• Click-through rates (CTR): the percentage of people who actually click on your website after seeing its organic listing on the search engine results page.
• Keyword ranking: the position where your website appears on a results page for a certain keyword.
• Average time on page: the length of time a user spends on the page after clicking on it. The length of time spent on a page should correspond to the amount of content included, illustrating that the user is engaging with the page.
• Conversion rate: the amount of people who take action on the page, whether it’s signing up to a newsletter, purchasing a product or making an inquiry.
• Website vitals and page speed: the overall health and functioning capabilities of a website.

Enhancing your SEO starts with getting the fundamentals right: optimising your website structure, creating valuable content, and targeting keywords your audience is actually searching for. But to stand out in competitive markets, you’ll need more than just the basics. 

At Rocket, we take SEO to the next level by combining technical optimisation, content strategy, link building, CRO, and creative thinking. Our team uses data-informed insights to improve everything from page speed to user experience because better rankings are just the beginning. Sustainable SEO growth comes from doing everything well and doing it together.

If your business relies on being found online or you want to increase leads, sales, or brand visibility - then yes, working with an SEO agency is a smart move. Partnering with a trusted agency like Rocket means you get access to specialists across technical SEO, content, analytics, and digital strategy. We help you avoid common pitfalls, move faster, and get more value from your website.

SEO helps your business by making sure you’re visible when potential customers are searching for your products or services. Unlike paid ads, organic search traffic doesn’t cost you per click and the traffic it drives tends to be highly qualified. 

At Rocket, we help businesses grow by improving their search engine rankings, increasing website traffic, and driving more conversions. That means more leads, more sales, and a stronger brand presence online. It’s not just about being found - it’s about being found by the right people at the right time.