The world of ecommerce is highly competitive, and effective SEO strategy and planning is crucial to standing out from the crowd and getting your products in front of the right audience. A well-executed strategy including keyword research, on-page optimisation, link building, and user experience improvements will help drive traffic and revenue to your ecommerce store.
Rocket's ecommerce SEO services are tailored to help online stores in Australia increase their organic revenue, whether they sell their own products or resell products from others. Our approach is data-driven and customised, taking into account the unique aspects of your business and your target audience to create a personalised SEO strategy.
Our team of experienced ecommerce SEO specialists will optimise your site's architecture, content, and backlinks to improve your search engine rankings, increase traffic, and drive conversions. With our help, you can expect to see a significant boost in organic revenue, giving you a competitive edge in the ever-evolving ecommerce landscape.
The right categories and subcategories are essential to building a strong ecommerce site that search engines and customers alike love. Rocket can advise on the right way to break down your store into smaller sections, and help create visually appealing and informative category pages.
The best product listing pages allow customers to take control of their shopping experience and find exactly what they're looking for. Rocket’s SEO team are experts in improving listing page visibility, advising on page filters, and ensuring your most valuable products are prioritised.
Your ecommerce product detail pages are your virtual storefront. Rocket’s team will ensure these are eye-catching, informative, and irresistible to customers, while utilising metadata and schema markup to keep these unique and relevant to search engines.
Imagine discovering your most important pages are not even available to search engines! We often see this with ecommerce sites, where crawling can be challenging due to the sheer number of product and category pages. Our reviews ensure that search engines are able to locate your most important content.
Is your online shop supported by retail outlets? If so, we can drive qualified traffic from nearby potential customers to those stores. Our experience in local SEO includes optimising for local search terms, working with directory listings, and incorporating customer reviews.
In the fiercely competitive world of ecommerce, generating links to your most important products and categories is essential for success. Don't let them get lost in the crowd - let our network of publishers help you build a strong backlink profile and achieve the search engine visibility you need to thrive.
Every ecommerce business is unique, so it's important to choose an ecommerce agency that offers tailored SEO solutions that are specific to your business needs. By thoroughly analysing your store's target audience, competitors and products, Rocket’s team will come up with a personalised plan geared to your online success.
Rocket's ecommerce experts have the platform knowledge to optimise all online stores, no matter what CMS platform they use. With years of experience working with various platforms, including Shopify, Magento, and WooCommerce, our team knows how to navigate the complexities of each system to maximise visibility and sales.
Ecommerce SEO requires technical expertise. At Rocket we are well-versed in the technical SEO areas to focus on for ecommerce success, including site architecture, page speed, mobile optimisation, and schema markup.
Want to take your ecommerce store to the next level? With our expertise in user experience and conversion rate optimisation, we'll elevate your site's content to new heights. By crafting visually stunning and highly effective content, we'll help you stand out in a crowded market and attract more customers.
It’s not rocket science. We’ll identify what products, categories and brands your audience is searching for and how. We’ll optimise on-page elements to make them more search engine friendly. We’ll create high-quality content including product descriptions, guides and blog posts. And we’ll build high-quality backlinks from reputable sources.
Honestly, we make it sound so easy.
We do understand that not all traffic is the right traffic, so at all steps in the above process, we’ll be focussing on targeting the people you want to attract and optimising content for them.
By targeting high-intent keywords and creating landing pages that are optimised for conversion, Rocket can help you attract more qualified traffic and improve your overall conversion rates.
SEO is also about creating a better user experience. Increase the chance that your next visitor will be your next customer by implementing our recommendations on your site's speed, navigation, and mobile-friendliness.
Add in input from our award-winning creative team, and it’s a recipe for success.
Are you tired of seeing your small or medium-sized ecommerce website struggle to compete with larger brands in your industry?
We can help smaller ecommerce stores attract more qualified traffic, improve their search engine rankings, and build a stronger brand presence online.
Targeting long-tail keywords, creating niche-specific content, and leveraging local SEO and social media are all strategies we can employ if this is your goal.
At Rocket, we know how important it is to generate high quality leads and clients for your business. With in-depth local SEO implementation, we will help you reach customers who are actively searching for your products and services in your local area.
These higher intent, geographically localised searches ultimately increase the quality of leads and clients interacting with your business!
Considered one of the most cost-effective marketing strategies, SEO can expand brand awareness among locals by optimising a business's online presence for local search terms.
Implementing a thorough local SEO strategy will allow you to reach audiences you could otherwise miss with a more generic website or Google My Business profile.
Speak to one of our Senior Consultants to clarify your marketing objectives.
Our team of SEO specialists, creatives and web developers will implement ecommerce marketing strategies catered for your specific business.
Watch as your store revenue skyrockets as we continue to optimise your site.
Over the 5+ years we’ve been in business as an SEO company, we’ve developed a hyper-focused approach to providing SEO services in Australia. It’s this approach that allows us to direct our efforts onto the many aspects that constitute ‘good SEO’, while also being able to tailor our strategies to suit each business’ distinct market landscape.
Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.
A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:
Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.
From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.
Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.
You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?
SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.
At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.
Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.
There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.
The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.
Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.
According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:
Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.
Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.
Ecommerce SEO refers to the process of optimising an ecommerce website to improve its visibility and ranking in search engine results pages (SERPs). The objective is to increase the website's organic traffic, improve its online presence and ultimately drive more sales. Ecommerce SEO involves various techniques and strategies that aim to improve the website's structure, content, and links, making it more appealing to search engines and users.
One of the most crucial aspects of ecommerce SEO is keyword research. Identifying the relevant search terms and phrases that potential customers use to find products or services is essential to develop a robust SEO strategy. On-page optimisation is also essential, which involves optimising various elements of the website, such as product descriptions, meta tags, and internal linking, to make it easier for search engines to crawl and understand the website's content.
Technical SEO is another critical component of ecommerce SEO that focuses on improving the website's structure, mobile-friendliness, page speed, and other factors that impact the website's performance in search engine results pages. Link building involves acquiring high-quality backlinks from authoritative websites to improve the website's authority and ranking in SERPs.
First and foremost, SEO is important for ecommerce businesses in that it helps increase visibility of their website in search engine results. By optimising your website for keywords that your target audience is searching for, your ecommerce business can appear higher on the search engine results page (SERP), leading to more clicks and visits to your site. This, in turn, can lead to more sales and revenue.
SEO also helps your online store by building trust and credibility with your target audience. By appearing on the first page of search results, your ecommerce business signals to potential customers that you run a reputable and trustworthy business. This is particularly important if your business is new or lesser-known, and you’re looking to establish your brand and gain the trust of your target audience
Finally, SEO can help your ecommerce businesses stay competitive in its industry. By staying on top of SEO trends and best practices, you can stay ahead of the curve and ensure you are keeping up with your competitors. This is especially important if you sell within extremely competitive categories, where even small improvements in search engine rankings can have a big impact on your traffic and revenue.
As with SEO generally, search engines look for content that is relevant, well-organised, credible, and presents a good user experience.
It can be challenging to ensure content on product and category pages is unique, both across sites with lots of pages, and compared to other stores that might sell the same products. Search engines value the uniqueness of content and it’s important to come up with creative and interesting ways to ensure that your products are well-differentiated.
Content on ecommerce websites should also be informative and engaging to potential customers, and use relevant keywords. These keywords should be strategically placed throughout the website, particularly in the title tags, meta descriptions, and headers, as these elements signal the relevance of the content to search engines.
Your ecommerce website should be easy to navigate and provide a seamless experience for your customers. This includes fast loading pages, a mobile-friendly design, and clear, concise descriptions of products and services. This not only improves customer experience but also sends positive signals to search engines.
Search engines also look at the authority and credibility of your ecommerce site. This is determined by factors such as the quantity and quality of inbound links to the website, social media presence, and positive reviews from your customers. A strong backlink profile is an important indicator of credibility and authority, as it shows that other websites are endorsing the content on your site.
One important factor to consider is the agency's ability to offer customised SEO strategies that are tailored to your specific business needs. Every ecommerce business is unique, and a one-size-fits-all approach is unlikely to deliver optimal results. Therefore, it's crucial to choose an agency that can offer personalised SEO solutions that align with your business objectives.
Proven results are also essential when choosing an ecommerce SEO agency. Look for an agency that can demonstrate tangible results in increasing ecommerce traffic, rankings, and revenue. You can check their testimonials and online reviews to get a sense of their track record.
In addition, ecommerce SEO requires technical proficiency, so it's important to select an agency that is well-versed in technical SEO, including website architecture, page speed, mobile optimisation, and schema markup. Furthermore, transparency is key in ensuring you are getting a good return on your investment, so choose an agency that provides regular reporting on your campaign performance, including traffic, rankings, and revenue.
Lastly, select an agency that values collaboration and communication. A collaborative approach will help ensure that the agency understands your business goals and can help you achieve them through SEO. Effective communication will also help you stay informed about the progress of your campaign and provide valuable feedback to improve the results.