eCommerce SEO Services & Strategy Experts

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

• Managing your Google My Business profile
• Optimising websites for location-based keywords
• Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

eCommerce SEO refers to the process of optimising an eCommerce website to improve its visibility and ranking in search engine results pages (SERPs). The objective is to increase the website's organic traffic, improve its online presence and ultimately drive more sales. eCommerce SEO involves various techniques and strategies that aim to improve the website's structure, content, and links, making it more appealing to search engines and users.

One of the most crucial aspects of our eCommerce SEO services is keyword research. Identifying the relevant search terms and phrases that potential customers use to find products or services is essential to developing a robust SEO strategy. On-page optimisation is also essential, which involves optimising various elements of the website, such as product descriptions, meta tags, and internal linking, to make it easier for search engines to crawl and understand the website's content.

Technical SEO is another critical component of eCommerce SEO that focuses on improving the website's structure, mobile-friendliness, page speed, and other factors that impact the website's performance in search engine results pages. Link building involves acquiring high-quality backlinks from authoritative websites to improve the website's authority and ranking in SERPs.

First and foremost, eCommerce SEO is important because it actively helps increase the visibility of a business’ website in search engine results. By optimising your website for keywords that your target audience is searching for, your eCommerce business can appear higher on the search engine results page (SERP), leading to more clicks and visits to your site. This, in turn, can lead to more sales and revenue.

An eCommerce SEO strategy also helps your online store build trust and credibility with your target audience. By appearing on the first page of search results, your eCommerce business signals to potential customers that you run a reputable and trustworthy business. This is particularly important if your business is new or lesser-known, and you’re looking to establish your brand and gain the trust of your target audience

Finally, eCommerce SEO can help your business stay competitive in its industry. By staying on top of eCommerce SEO trends and best practices, you can stay ahead of the curve and ensure you are keeping up with your competitors. This is especially important if you sell within extremely competitive categories, where even small improvements in search engine rankings can have a big impact on your traffic and revenue.

Performing keyword research for eCommerce sites is a nuanced process that starts with understanding the target audience and their search intent. It’s important to first discern whether they are seeking information, looking to navigate, intending to transact or making commercial inquiries. A key part of this process involves analysing the keywords competitors are ranking for as they can provide valuable insights into potentially effective keywords.

Focusing on long-tail keywords is also crucial in the context of improving SEO for eCommerce websites. These longer, more specific phrases are less competitive and often lead to higher conversion rates, making them particularly valuable for eCommerce sites. Equally important is considering seasonal trends and events, which can significantly influence search volume. Keywords should always be carefully chosen for both product and category pages - with product pages requiring very specific keywords and category pages accommodating broader ones.

It’s also vital to balance the search volume of a keyword against its level of competition. High search volume keywords may be attractive but they can also be highly competitive. In some instances, targeting less competitive keywords with decent search volumes can yield better results. Once identified, these keywords should be strategically incorporated into title tags, meta descriptions, product descriptions and URLs.

Product descriptions in eCommerce SEO are pivotal as they both enhance online visibility and drive conversions. These descriptions help search engines accurately understand the nature of the product, improving the product page's relevance in search results. By seamlessly integrating targeted keywords, product descriptions can significantly boost the visibility of products on search engine results pages.

Beyond SEO, these descriptions are instrumental in influencing customer purchase decisions. A well-written product description that skillfully articulates the product's features, benefits and unique selling points can be incredibly persuasive, encouraging visitors to continue with a purchase.

Customer reviews are immensely important for eCommerce SEO. They provide fresh, user-generated content which search engines favour, helping in regularly updating product pages without additional effort from the site owner. Reviews often include keywords naturally used by customers, further optimising the pages for relevant searches.

Reviews can also increase click-through rates from search results. Seeing positive reviews or ratings in search results can make a listing substantially more enticing, leading to higher CTRs. Customer reviews significantly influence purchasing decisions as they can enhance trust and credibility for the product and brand.

Handling eCommerce SEO for out-of-stock products is crucial to maintaining a positive user experience and sustaining organic traffic. When a product goes out of stock, it's important not to remove the page or immediately redirect it, as this can lead to a loss in valuable search rankings and disappoint users. Instead, keep the page live but update it to clearly indicate that the product is currently unavailable. Provide useful information on when the product might be back in stock or suggest signing up for notifications.

Another option is to recommend similar or related products on the out-of-stop product page. Suggesting alternatives can redirect users to other relevant items, keeping them on your site and increasing changes of a different purchase.

Keep an eye on the traffic and rankings of out-of-stock product pages. If a product is permanently discontinued, consider a 301 redirect to a relevant category or related product page to transfer SEO value.

Building links is a crucial aspect of eCommerce SEO strategy, focusing on gaining high-quality, relevant backlinks to enhance the site’s authority and search rankings. 

Effective strategies include:

• Content Marketing: Create valuable and shareable content related to your products or industry, such as blog posts, infographics, how-to guides and videos. High-quality content naturally attracts backlinks from other websites and social media.
• Guest Posting: Contribute articles or blog posts to relevant industry blogs or websites. In these guest posts, you can include links back to your eCommerce site, targeting specific product pages or categories.
• Influencer Partnerships: Collaborate with influencers in your industry so they can create content that features your products and includes links back to your site.
• Product Reviews: Reach out to bloggers and websites in your niche to review your products. Reviews often include links back to the product pages, driving both traffic and valuable backlinks.
• Utilising Social Media: Actively use social media platforms to share your content and products. While social media links are typically nofollow, they can lead to exposure and organic link building.
• Broken Link Building: Identify broken links on relevant websites and offer your content as a replacement. 
• Affiliate Programs: Create an affiliate marketing program where bloggers and other websites can earn a commission for referring customers to your site, often linking back to your products.
• Local Partnerships: If you have physical stores or a local presence, partner with local businesses and community websites for local link building.
• Creating Resource Pages: Develop high-quality resource pages on your site that are useful for your target audience and likely to attract links from other websites.

Content marketing plays a major role in eCommerce SEO, serving as a powerful tool to attract and retain customers while enhancing search engine visibility. In eCommerce, content marketing goes beyond just product descriptions; it involves creating a variety of valuable and relevant content that resonates with the target audience. Often this includes blog posts, how-to guides, videos, infographics and more, which not only inform potential customers but also incorporate key eCommerce SEO strategies. Integrating targeted keywords naturally within this content can help sites improve their rankings in search engine results pages.

As well as improving organic search visibility, high-quality content for eCommerce SEO can also:

• Enhance user engagement
• Keep visitors on the site longer
• Generate backlinks from other websites, boosting the site’s SEO
• Build brand authority and trust.

As with SEO generally, search engines look for content that is relevant, well-organised, credible, and presents a good user experience.

It can be challenging to ensure content on product and category pages is unique, both across sites with lots of pages and compared to other stores that might sell the same products. Search engines value the uniqueness of content and it’s important to come up with creative and interesting ways to ensure that your products are well-differentiated.

Content on eCommerce websites should also be informative and engaging to potential customers, and use relevant keywords. These keywords should be strategically placed throughout the website, particularly in the title tags, meta descriptions, and headers, as these elements signal the relevance of the content to search engines. 

Your eCommerce website should be easy to navigate and provide a seamless experience for your customers. This includes fast-loading pages, a mobile-friendly design, and clear, concise descriptions of products and services. This not only improves customer experience but also sends positive signals to search engines.

Search engines also look at the authority and credibility of your eCommerce site. This is determined by factors such as the quantity and quality of inbound links to the website, social media presence, and positive reviews from your customers. A strong backlink profile is an important indicator of credibility and authority, as it shows that other websites are endorsing the content on your site.

One important factor to consider is the agency's ability to offer customised eCommerce SEO strategies that are tailored to your specific business needs. Every eCommerce business is unique, and a one-size-fits-all approach is unlikely to deliver optimal results. Therefore, it's crucial to choose an agency that can offer personalised SEO solutions that align with your business objectives.

Proven results are also essential when choosing an eCommerce SEO agency. Look for an agency that can demonstrate tangible results in increasing eCommerce traffic, rankings, and revenue. You can check their testimonials and online reviews to get a sense of their track record.

In addition, eCommerce SEO requires technical proficiency, so it's important to select an agency that is well-versed in technical SEO, including website architecture, page speed, mobile optimisation, and schema markup. Furthermore, transparency is key in ensuring you are getting a good return on your investment, so choose an agency that provides regular reporting on your campaign performance, including traffic, rankings, and revenue.

Lastly, select an eCommerce SEO agency that values collaboration and communication. A collaborative approach will help ensure that the agency understands your business goals and can help you achieve them through eCommerce SEO. Effective communication will also help you stay informed about the progress of your campaign and provide valuable feedback to improve the results.