Resort-Style Developer Clifton Lifestyle Generated 240x ROI from Paid Media
About Clifton Lifestyle
Clifton Lifestyle delivers high-quality, resort-style living for over-55s across coastal New South Wales, with communities in Toowoomba, Yamba, Taree and Old Bar. Their unique land lease model offers home ownership without the cost of buying land, eliminating stamp duty and exit fees, while giving residents access to beautifully designed homes in vibrant, low-maintenance communities.
Challenge
When Clifton partnered with Rocket, they were already generating solid lead volumes across Meta Ads and Google Ads, but quality was a focus area. In particular, Meta’s in-platform lead forms were producing high numbers without consistent follow-through to closed won.
Their Yamba resort needed a boost in brand awareness. And while campaigns were running across multiple channels, the Clifton team needed better CRM visibility into where their leads were coming from, so they could make more informed decisions around budget and performance.
Solution
Rocket implemented a full-funnel, performance-driven strategy focused on increasing qualified leads, lowering cost per acquisition and improving visibility into what was actually driving business results. Our work included:
1. Shift from Meta Lead Gen to Website Conversions
We moved budget away from Meta’s in-platform lead forms and directed traffic to Clifton’s website instead, generating more informed and engaged users at the point of enquiry.
2. Refined Campaign Structure Across Platforms
We restructured Google and Meta campaigns to improve audience flow across prospecting, traffic, retargeting and conversion stages. Specific campaigns were introduced for competitor terms, location-based queries and other audience pain-points to improve efficiency.
3. Creative & Messaging Optimisation
Through continuous testing, we found the perfect copy length that drove higher conversions. We also tested animations vs static creatives and multiple messaging angles to drive engagement of the highest-quallity audience. Budgets were reallocated toward the best-performing variations.
4. Expanded Channel Mix with Google, Bing & YouTube
We launched geo-targeted search campaigns, layered in YouTube Ads for upper funnel impact and scaled investment in high-intent queries while excluding irrelevant locations.
5. CRM Integration for Closed-Loop Reporting
With access to Clifton’s HubSpot CRM, we could finally track campaign performance through to closed deals, enabling smarter optimisation and giving Clifton clarity on true ROI.
6. Collaborative Strategic Reset
Throughout the engagement, Rocket and Clifton realigned the media plan to double down on high-quality lead sources and refine creative strategy, laying the foundation for sustained performance improvements.
Outcomes
240x
ROI from paid campaigns
220%
increase in website leads
42%
drop in CPL for Google Ads
Final Thoughts
The results from the partnership have been worth celebrating!
Clifton Lifestyle now has a clearer picture of what’s working and why. With stronger creative, smarter optimisation and full visibility from click to conversion, Rocket has helped transform their digital campaigns from siloed tactics into a powerful growth engine. The partnership continues to evolve as we scale into new locations and test even more sophisticated digital approaches.
Creatives
The creative messaging and copy for Clifton Lifestyles' digital campaign have been produced by Rocket Agency. The live-action videos were independently produced by the client. Here is a peek…
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720%
15.9X
4.2%
How LIV Mirvac Achieved 15.9X ROI with an Integrated Digital Marketing Strategy in Property
This is possibly Australia's most-awarded digital marketing campaign in 2020-2021! Mirvac's LIV Indigo is a brand new property concept and category in Australia based on the build-to-rent model. Rocket Agency, together with branding agency Chello were challenged to bring this concept to life with an integrated marketing campaign, aimed to drive brand awareness and leases – all this during a global pandemic and rental downturn. Rocket suggested a digital-first strategy to the launch, going against the traditional approach to property marketing. Launching, scaling, and optimising the campaign across 6+ channels and using 100s of creatives, Rocket was able to smash targets set by LIV to deliver amazing awareness and quality leads that converted to paying customers.
