12-Week AI Training for In-House Australian Marketers
4 February 2026
AUD 3,995 + taxBook Your Seat Now for Rocket AI Marketing Mastery
Fill the form below to join our next intake starting 4 February 2026. Our team will be in touch with you regarding next steps.
Rocket AI
Marketing Mastery
is a 12-week practical training program built specifically for in-house Australian marketers.
Created by the award-winning team at Rocket, this program shows you how real specialists use AI every day to plan, create, and optimise modern marketing campaigns.
You’re not learning theory. You’re getting insider access to the systems, prompts, and workflows Rocket has already tested and proven with real clients. The course helps marketers use leading AI tools like ChatGPT, Gemini and Co-Pilot.
Why this program exists
4 February 2026
AUD 3,995 + taxBook Your Seat Now for Rocket AI Marketing Mastery
Fill the form below to join our next intake starting 4 February 2026. Our team will be in touch with you regarding next steps.
Limited seats. First in, first served.
Who this program is for?
Rocket AI Marketing Mastery is designed for in-house marketers who
Work client-side for an Australian organisation
Manage or support brand, search, paid media, social, content, email, or digital strategy
Are expected to do more with less, and need AI to help without compromising quality
Want confidence using AI with their team, leadership, and agency partners
If you’re already dabbling with AI but lack structure and standards, this program is built for you.
Outcomes
What can marketers do after 12 weeks?
By the end of the program, participants willl be able to
Design AI-powered workflows across research, ideation, content, media and reporting.
Brief and QA AI tools so outputs are accurate, on-brand, and usable.
Create reusable prompt and workflow libraries tailored to their workplace.
Demonstrate tangible time savings and performance improvements from AI tools.
Evaluate and prioritise AI tools and use cases based on impact, risk and effort.
Lead internal conversations about AI adoption with confidence.
4 February 2026
AUD 3,995 + taxBook Your Seat Now for Rocket AI Marketing Mastery
Fill the form below to join our next intake starting 4 February 2026. Our team will be in touch with you regarding next steps.
Limited seats. First in, first served.
Program structure
Each session is led by an expert marketer using AI as a part of their daily workflow. Content is grounded in real workflows from Rocket’s award-winning marketing team.
Weeks
Participants
Minutes
Quizzes
Final Project
The learning model follows the 70-20-10 framework:
70% doing
Applying tools and workflows directly to your real work.
20% coaching
Live Q&A, feedback, and discussion with peers and specialists.
10% structured learning
Training workshops and core course content.
DETAILS
What is included in the program?
This program is designed to enable in-house marketers to maximise the use of AI to drive efficiency and results. The inclusions balance knowledge, discussions and promote real-life application at work.
AI Readiness Assessment
A 10-minute benchmarking survey at the start of the program to understand baseline skills, knowledge, attitude, and expectations.
12 x Live Training Sessions
Practical, example-led weekly sessions showing how AI is used inside Rocket to deliver client work.
Final Project
A practical project where participants document and showcase how they used AI to replace or rebuild a workflow (or part of a workflow) in their organisation.
Certification
Participants who complete 80% training sessions, pass 60% of the knowledge checks and the Capstone Project will receive the Rocket AI Marketing Mastery Certification.
Q&A Live Hour
Dedicated time for participants to bring questions, challenges, or real briefs and get guidance.
AI Use Case Library
Instant access to a curated library of proven AI use cases in marketing, drawn from Rocket’s award-winning team.
Marketing GPT Library
A set of our most advanced marketing GPTs. Participants can adapt the logic and instructions to other AI tools, where possible.
4 February 2026
AUD 3,995 + taxBook Your Seat Now for Rocket AI Marketing Mastery
Fill the form below to join our next intake starting 4 February 2026. Our team will be in touch with you regarding next steps.
Limited seats. First in, first served.
What this program is not about
Not a single-tool course
Not a technical or coding bootcamp
Not an AI theory deep dive
Not fluff or big-brand case studies
CURRICULUM
12-Week Program Overview
Each week focuses on a different part of the Australian marketer’s workflow.
Week 1AI Foundations
Review AI tools and master promptingGet clear on what AI can and can’t do for marketing. Map high-impact opportunities in your current work, understand the core toolset (ChatGPT, Gemini, Copilot, Canva, Sora, Midjourney), and learn prompt structures, meta-prompting and voice control so you consistently get on-brand, on-brief outputs you’d be comfortable sharing with stakeholders.
Week 2Power Features & Custom GPT
Maximise your AI platform for workLearn how to get more out of the tools you already have. Get familiar with power features for deeper analysis, editing and using connectors to maximise AI benefits. Then design custom GPTs/assistants with clear roles, boundaries and brand guardrails so they behave like smart, dependable team members.
Week 3Audience & Competitor Insight
Use data to shape positioning and messagingUse AI to compress weeks of research into hours. Combine your data with AI-powered discovery to refine personas, surface real pain points, scan competitors. Turn scattered insights into practical inputs for campaigns, content, and channel strategies.
Week 4Campaign Ideation
Move from scattered notes to strong conceptsLearn to write effective prompts to generate a flood of strong, on-brand campaign ideas. Use AI to stretch your thinking, explore creative territories, and then converge on concepts that feel fresh, grounded in insight, and realistic for your channels and budget.
Week 5Campaign Planning
Build clear multi-channel promotion plansTurn a winning idea into a ready-to-run multichannel plan. Use AI to define objectives, audiences, channels, key messages and measurement so that specialists have a clear and structured brief to execute and understand how success will be measured.
Week 6Web & SEO Content
Drive web traffic with content at scalePlan and draft long-form content faster. Use AI for outlines, first drafts and optimisation passes that support search, brand and conversion, without losing your tone of voice or lowering quality.
Week 7Ads, Social & Email
Keep every channel moving on-brandFeed always-on channels without burning out. Use AI to generate and refine ads, hooks, social posts and email sequences so you can test more angles, stay on brand and keep every channel moving.
Week 8A/B Testing & Budget Decisions
Design better experiments and budget allocationsBuild a more rigorous testing culture. Use AI to frame sharp hypotheses, design tests that fit your traffic, budget and risk appetite. Avoid common pitfalls and false positives so you make better, intentional decisions.
Week 9Analysis & Reporting
Find patterns and communicate them effectivelyGet on top of your numbers without drowning in spreadsheets. Learn how to use AI as an analyst that helps you find patterns, pull out what matters, and turn raw marketing data into insights you can actually act on. Use AI to create narratives, decks and summaries for non-marketing stakeholders.
Week 10Workflows & Governance
Standardise briefs and QA outputs confidentlyTreat AI as marketing infrastructure. Redesign end-to-end workflows so AI takes on repetitive steps. Standardise briefs, handoffs, QA and governance so you move faster without compromising brand, compliance or approvals.
Week 11Creative & Design
Scale image and video productionUse AI tools like Canva, Sora and others as creative partners and production engines. Generate concepts and visual directions, then resize, repurpose and template assets across formats and channels so you support more campaigns with the same design capacity.
Week 12UX, Conversion & Final Project
Audit key pages for CRO and submit your final projectMap your customer journey with AI. Use AI to audit key pages and funnels, spot friction and prioritise fixes. Your capstone is a real, AI-enhanced workflow: before/after map, tools used, production-at-scale plan and a simple executive summary showing impact.
4 February 2026
AUD 3,995 + taxBook Your Seat Now for Rocket AI Marketing Mastery
Fill the form below to join our next intake starting 4 February 2026. Our team will be in touch with you regarding next steps.
Limited seats. First in, first served.
Rocket partners with the best
Why marketers choose Rocket for training?
Rocket has been a trusted voice for in-house Australian marketers for years, valued for practical education, clear thinking, and an honest view of what actually works.
Designed by award-winning marketers
The program is built by specialists at Rocket who have deep, practical experience in AI-enabled workflows.
Built for in-house marketers
Specifically curated content for in-house Australian marketing teams, not agencies or general audiences.
Proven use cases, not hacks
Learn prompts and frameworks that have already been tried-and tested on real campaigns.
Strategy, practice and support
Practical application exercises, guided discussions, peer learning, Q&A and 1:1 help.
Rocket has been featured in:
FAQs
Designed for in-house marketers working client-side for an Australian organisation who manage or support brand, search, paid media, social, content, email, or digital strategy.
This course is for AU $3995 plus tax per participant. Fill in the form on this page to express your interest. Our team will be in touch with you to confirm your spot for the upcoming intake and share payment options.
For groups of 5 or more or bespoke training, contact the Rocket team at ai@rocketagency.com.au
Both. It’s built for in-house marketers and supports team adoption. Get group pricing if you're planning to enroll five or more team members. Just send an email to ai@rocketagency.com.au and our team will be in touch.
You’ll be able to design AI-powered marketing workflows, QA outputs, build prompt and workflow libraries, demonstrate time savings + performance improvements, and lead AI adoption discussions in your organisations confidently.
It’s practical and marketing-specific: you get the systems, prompts, and workflows Rocket specialists use on real client work. It’s AI-platform agnostic and built by award-winning Australian marketers, for Australian marketers.
Unlike a one-way crash course, it’s paced over 12 weeks, you’ll have time to learn, apply, and iterate, with pragmatic use cases, live discussion, and plenty of hands-on “doing” with your peers.
The program runs for 12 weeks from 4th February 2026 - 29th April 2026. Training will be delivered on a weekly basis via live, online sessions, which will also be recorded. You'll also be given short knowledge checks after every session and one final project at the end of the program.
Participants will typically spend 2-3 hours a week to complete this training program successfully.
Wednesday, 4 February 2026. Seats are limited, so we encourage you to book early!
The intake size is capped at 24 participants to keep sessions interactive and feedback meaningful.
Tools referenced in the session include (but aren’t limited to) ChatGPT, Gemini, Copilot, Canva, Perplexity, Claude, Sora, and Midjourney. You don’t need paid licences to complete the program.
That said, we highly recommend ChatGPT Business or Enterprise. Not because we’re an OpenAI Services Partner, but because it’s one of the most versatile AI tools in the market. The Business license in particular offers stronger workplace integrations and privacy controls (including no training on your business data by default).
You can purchase a ChatGPT Business licence via Rocket’s link here.
That’s okay. We’ll take you through AI workflows and prompt structures using one primary tool so you can clearly see the method in action which can then be translated to other tools. Wherever possible, we’ll also include platform-specific examples in both ChatGPT and Microsoft Copilot so you can achieve similar outcomes within your organisation’s IT and security requirements.
Imagine a marketing team...
...that spends less time on repetitive work, feels empowered with an expert sounding board and uses AI as a trusted driver of growth.
That's the shift Rocket AI Marketing Mastery can make.
