Unleash the power of Facebook with Meta Ads
Who doesn’t use Facebook? With over 2.8 billion active users, it’s become an integral part of people's daily lives. Its ubiquity presents an unparalleled opportunity for businesses to reach a vast and diverse audience. Whether you're targeting millennials, Gen X, or baby boomers, you can find them all on Facebook. This level of reach, combined with its sophisticated targeting options, makes it an ideal platform for ads.Â
At Rocket we harness the full power of social media marketing to elevate your business. From precise audience targeting to compelling ad creatives, we employ data-driven strategies to optimise your ad spend and drive ROI. With a deep understanding of Facebook's platform and its ever-evolving landscape, we ensure your brand stays ahead of the curve.
We work with businesses just like you!
We’re trusted by Australian companies across industries including retail, finance, IT, government, technology, real estate, aged care, hospitality and more.
How we manage our Facebook campaigns
At Rocket our Paid Social and Creative teams work together to deliver full-funnel Facebook campaigns. Here’s how we do it from beginning to end:
Campaign Strategy Development
At Rocket, our Facebook engagement begins with comprehensive upfront work that lays the foundation for success. We start by gaining a deep understanding of your business, industry, and marketing objectives and outline the KPIs that measure success. Our upfront work ensures that every subsequent step, from design and copywriting to monitoring and optimisation, is tailored to achieve concrete and impactful outcomes.
Target Audience Identification
Facebook offers so many targeting options, from demographic and interest- based audiences to customer data and connections. Through customer personas and your own customer data, industry research and Facebook’s audience insights, we use a combination of data-driven analysis and market research to pinpoint the most relevant and valuable target audiences for your campaigns.
Concept
Ideation
Concept ideation for Facebook Ads is a creative process where we brainstorm innovative and engaging ideas that resonate with your target audiences. Rocket’s experienced Creative team will explore various themes, messages, and visuals that align with your brand's identity and campaign objectives to craft compelling concepts guaranteed to stand out in the Facebook feed.
Creative Ad
Design
Facebook is a casual and social platform, which gives our designers the opportunity to be more flexible with creative. Our team at Rocket excel at crafting designs that are eye-catching and prompt immediate engagement. Leveraging Facebook's array of ad formats, including image, video, and carousel, Rocket can create captivating and versatile designs that appeal to a broad audience.
Concise and Compelling
Copywriting
We understand that Facebook's fast-paced environment demands copy that quickly captures users' interest as they scroll through their feed. Our skilled writers craft punchy and persuasive messaging that resonates with your target audience. And we’ll focus on delivering value propositions, calls-to-action, and brand messaging that align seamlessly with your marketing objectives.
Monitoring, Optimisation and Reporting
We continuously track campaign performance and optimise by fine-tuning audience-targeting, ad format, messaging and bidding strategies. Our dashboards with real-time campaign data can be accessed anytime by you.
Industry-recognised digital agency
Why choose Rocket to run your Facebook ads campaigns?
We’re a digital marketing agency of 50+ platform specialists, strategists, designers and copywriters with a proven record of delivering successful Facebook ads campaigns.
Customised strategies
Every business is different, so it's important that every Facebook ad strategy is unique and tailored to your business’ goals and opportunities. Our digital specialists will work with you to build marketing funnels, create audience-based campaigns, and harness the latest ad features for maximum impact.
Platform
expertise
expertise
Our team consists of highly-skilled and certified professionals with years of experience in managing Facebook campaigns. We're committed to staying on top of industry trends and implementing the latest techniques to maximise the performance of your campaigns.
Creativity + business smarts
Strong creative and results go hand-in-hand - your ads and creative are as critical to success as our Facebook Ads expertise. Persuasive copy from our writers and eye-catching designs from our designers will compel your target audience to take action.
Continuous ad improvement
Adaptability and continuous evolution of ad creative are essential for sustained success. Staying static can lead to diminishing returns. By regularly refreshing ad creative and A/B testing, we captivate audiences with fresh and engaging visuals and prevent ad fatigue.
Launch a winning Facebook ads campaign
Facebook boasts an extensive user base, making it an unparalleled platform for reaching a diverse and large audience. The platform's advanced targeting capabilities allow you to precisely define your audience based on demographics, interests, behaviors, and even online activity.Â
Rocket’s team has years of experience of running successful Facebook campaigns, balancing reach with budget, and ensuring your ads are directed to those most likely to convert, thus maximising ROI.
The Facebook ads platform allows you to run Instagram ads in parallel to the same audience that you have segmented on Facebook.
Other than reach on another platform, this means you can now deliver engaging visuals and interactive content across a range of diverse ad formats including stories, newsfeed, Instagram discover and more.Â
Our team at Rocket are experts at picking the right ad formats and running data-driven A/B tests to identify the best performing creatives for your brand.
Facebook’s flexible ad system ensures that you can set your ad budgets and control bidding amounts, while leveraging Facebook’s results-focused ad automation.
This means that Rocket can manage your media budget more effectively by balancing spend on different parts of the funnel - be it prospecting, lead nurturing or conversion-focussed remarketing campaigns.Â
The ultimate goal, naturally is to deliver the best return on investment on paid media in conjunction with other paid channels.
Partner with Rocket for Facebook success
Let’s talk
Speak to one of our Senior Consultants to clarify your marketing objectives.
Launch Facebook ads
Our team will develop a bespoke Facebook strategy and work with designers and copywriters to launch your ad campaigns in-market.
Drive leads and sales
Watch as brand new leads start to fill your sales funnel as we continue to optimise, measure and improve your ads.
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Visit Our Office
Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.
We’d love to help you get the most from your Facebook campaigns.
Drop us a line.
Facebook Ads FAQs
Facebook Ads are suitable for a wide range of businesses, making it a versatile platform for advertising. From small startups to large enterprises, businesses of all sizes can benefit from Facebook's robust ad platform. B2C businesses, such as e-commerce, retail, and hospitality, can tap into Facebook's massive user base to drive brand awareness and boost sales.Â
B2B businesses, including professional services and technology companies, can leverage Facebook's advanced targeting options to reach decision-makers and industry professionals. Local businesses can connect with their community through geo-targeted ads. With its diverse audience and precise targeting capabilities, Facebook Ads offer valuable opportunities for businesses across various industries to achieve their marketing goals and grow their customer base.
At Rocket, we begin by gaining a deep understanding of your business, industry, and ideal customers. Leveraging Facebook's advanced targeting options, we segment your audience based on demographics, interests, behaviours, and more. Our data-driven approach allows us to identify lookalike audiences similar to your existing customers, expanding your reach to potential new leads.Â
We also use custom and saved audiences, refining targeting based on previous interactions with your website or Facebook page. By continuously analysing performance data and making data-driven adjustments, we ensure your Facebook campaigns reach the most relevant audience, driving meaningful engagement and conversions.
Measuring the success of Facebook campaigns requires a data-driven approach. At Rocket, we use key performance indicators (KPIs) to gauge campaign effectiveness. Metrics like click-through rates (CTR), conversion rates, and engagement levels help us assess ad performance and audience response. We analyse the cost per result (CPR) to evaluate cost-effectiveness and return on ad spend (ROAS) to determine revenue generated.Â
Additionally, we monitor audience demographics, behaviour, and interactions to refine targeting and optimise future campaigns. Regular reporting and performance analysis allow us to make data-driven decisions, ensuring our Facebook campaigns deliver exceptional results and align with clients' business objectives.
The most common bidding strategies are:
- Automatic Bidding: Facebook's algorithm automatically sets bids to get the best results at the lowest cost, based on your campaign objective.
- Manual Bidding: Advertisers manually set bids, giving them more control over their budget allocation.
- Target Cost Bidding: You set a desired cost per result, and Facebook aims to deliver results at or below that cost.
- Bid Cap: You set a maximum bid to control costs while letting Facebook optimise for results.
- Value-Based Bidding: Bids are optimised based on the estimated value of a conversion.
- Lowest Cost Bidding: Facebook bids to get the lowest cost per result within your budget.
Choosing the right bidding strategy depends on your campaign goals, budget, and desired level of control.
Absolutely! At Rocket, we can assist in creating custom landing pages tailored to your Facebook Ads campaigns. Custom landing pages are a powerful tool to boost conversion rates and improve user experience. By aligning the landing page content with your ad messaging, we ensure a seamless journey for users from the ad to the landing page. Our expert designers and developers will craft visually appealing and user-friendly landing pages optimised for conversions. Whether it's lead generation, product promotions, or event registrations, our custom landing pages are designed to maximise results and enhance the overall effectiveness of your Facebook Ads campaigns.
We believe in a holistic approach to marketing and can seamlessly integrate your Facebook Ads with other marketing channels to create a cohesive and powerful strategy. By synchronising your Facebook campaigns with paid search, email marketing, SEO, content marketing, and other channels, we ensure consistent messaging and a unified brand experience across all touchpoints. Data-driven insights from various channels allow us to refine and optimise your overall marketing strategy, maximising results and ROI. This integration enhances audience engagement, increases brand visibility, and drives conversions.
