Build Trust and Grow Your Brand Presence With TikTok Ads
TikTok is a platform that captivates constant attention. While it can be an excellent driver of brand awareness and sales, you may find it challenging to keep your TikTok content on trend, relevant, and most importantly - impactful. That's where Rocket comes in.
As a TikTok ads agency, we understand the intricacies of TikTok audiences and how the platform works. We also have a dedicated team of creative designers and paid social specialists ready to take your advertising to the next level with TikTok. Our approach combines creativity, strategy, and data-informed insights, turning user-generated content and other creatives into engaging and high-converting ads for your business.
What’s more, TikTok is now used as a search engine, especially by Gen Z users where 40% turn to TikTok or Instagram instead of Google for product and services recommendations (source). Both B2B and B2C businesses have immense opportunity to reach new audiences, or persuade their existing target audience to engage with their offering through TikTok.
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We’re trusted by Australian companies across industries including retail, finance, IT, government, technology, real estate, aged care, hospitality and more.
TikTok advertising services
Consistently producing short-form video content requires a full-time commitment. Outsourcing Rocket’s paid social specialists and content creators means you get a dedicated team of experts focussed on driving performance and sales for your business.
Campaign Strategy Development
As a Tiktok advertising agency, we dive deep into your business objectives, target audience, and industry trends to develop a comprehensive strategy plan for your TikTok ads campaigns. Whether you’re a B2C, ecommerce or B2B business, we’ll deliver a bespoke campaign suited to your goals.
Target Audience Identification
We take the time to understand your audience’s behaviours, interests, and preferences, allowing us to create highly targeted TikTok ads that resonate with their needs. It’s not about reaching all people, it’s about reaching the right people.
Monitoring, Optimisation and Reporting
Our work doesn't end when the TikTok ad is live. We continuously monitor your campaign's performance, making data-driven optimisations along the way. You'll receive regular reports detailing key metrics and insights, so you can see the impact of your TikTok ads.
Talent Casting and Negotiation
Capitalise on the relatability and trustworthiness of user generated content to amplify your brand reach. We handle the casting and negotiation process, so you’ll get a meaningful ad message that will inspire your target audience.
Video Editing
Already have your own video content and customer footage? Our in-house team of creative designers can splice the footage together to create an impactful, highly engaging ad that will stop users from scrolling.
eCommerce Integrations
While all businesses can advertise on TikTok, eCommerce brands can optimise their ad campaigns with “Shop Now” features. Drive sales on platform and hit your revenue objectives with personalised, targeted eCommerce ads.
Industry-recognised digital agency
Why choose Rocket to manage your TikTok ads?
Whether you want to grow your brand reach, build engagement, drive website traffic or increase your online sales, our team of 50+ digital marketing experts are committed to delivering impressive TikTok results for your business.
Transparency and communication
At Rocket, transparency is a cornerstone of our approach. We keep you informed every step of the way, from campaign development to performance reporting. You'll always know how your TikTok ad campaigns are performing.
Platform
expertise
expertise
With years of experience in paid social advertising, our team consists of digital natives, well-versed in the intricacies of TikTok. Our Paid Social team will ensure your campaigns are always optimised for success.
A full service team
We don't just focus on TikTok in isolation. As a performance marketing agency, we can integrate your TikTok advertising seamlessly with SEO, PPC, email and other paid social channels when you work with Rocket. This synergy maximises the impact of your campaigns.
Customised creative
There’s no one-stop-shop for TikTok advertising services. Our creative assets are tailored to what your business needs. Whether it's brand awareness, lead generation, or e-commerce sales, our solutions are as individual as your business is.
Spark brand interest and excitement with TikTok content
TikTok offers an unprecedented opportunity to expand your brand's reach like never before. Reach millions of new users with the right message.
Our data-driven approach ensures that your content takes center stage in front of potential customers who are genuinely interested in your products and services.
Working with Rocket Agency means your message doesn't get lost in the noise; it becomes a part of the conversation.
User-generated content (UGC) is raw, unfiltered, and genuine. This means it presents a unique opportunity to foster trust from authenticity - something invaluable in the eyes of potential customers.
From their experience with your brand, a review of your products, or even showing how they use your products in action… this authenticity is far more compelling than a scripted commercial!
Beyond capturing users' attention, TikTok ads can prompt them to take meaningful steps toward becoming loyal customers.
Whether it's encouraging users to visit your website, download your app, or make a purchase, you can deliver the right message to the right people, carefully crafted by Rocket Agency.
As one of Australia’s leading TikTok advertising companies, we ensure that your TikTok ads are not just passive impressions but active catalysts for engagement.
Partner with Rocket for TikTok Ad Brilliance
Let’s Talk
Speak to one of our Senior Consultants to clarify your marketing objectives.
Launch TikTok Ads
Our team will develop a bespoke TikTok strategy, working with designers and paid social ad specialists to launch your campaigns.
Build Trust and Authenticity
Watch your brand reach skyrocket and sales increase with trusted, relatable testimonials that resonate with your audience.
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Visit Our Office
Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.
We’d love to help you get the most from your TikTok Ads.
Drop us a line.
TikTok Ads FAQs
TikTok boasts a massive and engaged user base, making it an ideal platform to increase brand visibility and reach an active audience segment. With TikTok ads, you can promote your products or services creatively, leveraging innovative ad formats to inspire action and engagement. Additionally, TikTok's precise targeting options allow you to reach your desired demographics effectively.
User-generated content (UGC) refers to short form videos by content creators to promote a product, brand, activity or event. When real people share their experiences with your offerings, it builds trust and credibility towards your brand. This UGC not only serves as valuable testimonials but also contributes to a sense of community on TikTok, as your brand becomes more personable.
Key metrics can include views, engagement rate, click-through rate (CTR), conversion rate, and importantly, return on ad spend (ROAS). As part of our TikTok advertising services, Rocket Agency provides comprehensive reporting and analysis based on your individual objectives, offering insights to help you optimise your TikTok ad campaigns for the best results.
A key factor to consider is that your usual brand messaging needs to be relaxed in order to resonate with audiences on TikTok. Your team should agree on your tone and messaging to promote on the platform, as well as what isn’t appropriate, before you start sharing content. Content pillars, clear unique selling points, and consistent messaging are valuable to ensure the content you are sharing resonates with your overall brand image.
Organic content on TikTok is created and shared by users without direct promotion or payment, while paid TikTok ads are sponsored content that businesses pay to display to a targeted audience. The primary distinction lies in paying for advertising or not. Paid TikTok ads offer precise targeting options, broader reach, and guaranteed visibility, ensuring your content reaches your desired audience. On the other hand, organic content relies on virality and user engagement to gain visibility.
Absolutely! User-generated content (UGC) can be repurposed effectively across other platforms including Instagram Reels and YouTube Shorts. Sharing UGC showcases genuine customer experiences and testimonials, building trust among potential customers. Want to integrate your existing short-form content across Meta Ads and YouTube Ads? Get in touch.
A key driver of reach and engagement is a consistent posting schedule. Running organic TikTok content alongside ads will only help to enhance the performance/work of paid ads, but is not required to see results.
TikTok advertising can work great for some businesses, both in the B2B and B2C space. If you’re unsure whether to invest, set aside a test budget and develop a thorough TikTok strategy. As with all marketing activities, you should test over a period of 3-6 months to see if your TikTok ads are increasing traffic, leads or sales for your business. Working with a TikTok Agency like Rocket can be effective to test TikTok, as you will have a team of strategists and experts running the campaign to its full potential.
TikTok's user base is diverse, but it is particularly popular among younger audiences. In Australia, over half of TikTok’s users are under the age of 24. However, the platform is rapidly gaining popularity across other age groups as well. It’s also worth mentioning that TikTok has a global reach, with approximately 1 billion users in over 150 countries.
When determining whether your business is a good fit for TikTok advertising, it’s a good idea to consider the following:
- Target Audience: TikTok is renowned for its appeal to younger demographics, so if your products or services align with the interests of Gen Z and younger Millennials, TikTok could be a suitable platform.
- Nature of Content: TikTok thrives on creativity, authenticity and visual appeal, so businesses that can produce engaging, visually appealing short-form videos are likely to succeed.
- Marketing Goals: If your marketing objectives align with increasing brand awareness, engagement, or tapping into new markets, TikTok could be an effective channel.
- Adaptability: Think about your brand's adaptability to trends and willingness to experiment with new formats – a flexible, innovative approach is key to resonating with the TikTok audience.
- Channel Mix: Consider your current marketing channel mix. Running ads solely on TikTok is unlikely to give you the marketing results you need. Advertising on TikTok should be balanced with advertising via other channels.
Best practices for creating TikTok content include:
- Keeping it Short and Sweet: Videos should be engaging from the start and generally last between 15 to 60 seconds.
- Engaging with Trends: Participating in popular challenges and using trending hashtags and trending music can increase visibility.
- Experiment and Don’t Be Afraid of Creative Risks: Sometimes, the most unexpected content can resonate the most with the audience on TikTok.
- Authenticity: Authentic, quirky and relatable content tends to resonate more with the TikTok audience.
- High-Quality Visuals and Audio: Good lighting and clear sound are important, as is using popular songs or sounds.
- Interactive Elements: Encouraging user interaction through specific calls to action, like asking for comments or sharing.
Brands can leverage TikTok for marketing by creating engaging content that resonates with the TikTok audience, participating in trends, and using popular hashtags. Collaborating with influencers, running hashtag challenges, and using TikTok’s paid advertising options are also effective tactics.
Influencer collaboration can be highly important but not mandatory for a successful TikTok campaign. Influencers can help brands reach wider audiences, particularly among specific demographics or interest groups. They bring authenticity and creativity to branded content, making it more relatable and engaging for the TikTok audience. Collaborating with influencers can also help brands tap into existing follower bases and leverage the influencers' understanding of what works on the platform.
Staying up-to-date with TikTok trends involves regular engagement with the platform, following popular creators and monitoring trending hashtags and sounds. Regularly reviewing the ‘For You’ page and exploring the ‘Discover’ tab can provide insights into what’s currently popular.
Brands should also consider using TikTok analytics tools to track trending content and insights. Participating in trending challenges and using popular audio while adapting them to fit your brand can also keep your content relevant and engaging. Trends don’t tend to last very long on TikTok, so it’s important to act quickly and adapt swiftly. Outdated content can make it seem like brands are not in tune with the latest social media dynamics, which can impact user engagement and brand perception, especially among younger audiences who are particularly trend-sensitive.
TikTok can be a powerful component of a wider digital marketing strategy, particularly for reaching younger audiences and increasing brand engagement. It complements other social media platforms by offering unique, creative content formats and a highly engaged user base. Integrating TikTok with other marketing efforts, like cross-promoting content on other social media platforms, email marketing and influencer collaborations, can amplify reach and impact.
The timeline for seeing results from TikTok advertising will vary based on several factors such as your campaign objectives, target audience and the nature of your content. Generally, you may start to notice increased engagement and brand visibility within a few weeks of launching your campaign. However, for more concrete goals like lead generation or sales conversions, it might take a bit longer, possibly even a few months, to accurately measure and see substantial results.
Our TikTok advertising services at Rocket include a comprehensive suite of solutions tailored to your specific business needs. Here's what we offer:
- Strategic TikTok Campaign Planning: We delve into your business goals, target audience, and market trends to craft a strategic plan for your TikTok advertising efforts.
- Target Audience Analysis: Understanding your audience is key. We analyse their behaviours, interests, and preferences to create TikTok ads that truly resonate, ensuring we target not just any audience, but the right audience.
- Continuous Campaign Monitoring and Optimisation: Post-launch, we continuously track your campaign's performance, making necessary adjustments based on data-driven insights.
- Talent Acquisition and Negotiation for User-Generated Content: We handle the process of finding and negotiating with content creators, helping you leverage the authenticity and relatability of user-generated content to maximise your brand's reach.
- Professional Video Editing Services: Our team of creative designers can transform your existing video content and customer footage into captivating, high-converting TikTok ads.
- eCommerce Integration for TikTok Ads: Especially useful for eCommerce brands, we optimise ad campaigns with features like “Shop Now” to drive on-platform sales and achieve your revenue targets.
- Comprehensive Reporting and Analytics: We provide detailed reports and analyses tailored to your specific goals, offering actionable insights for ongoing optimisation of your TikTok ad campaigns.
- Custom Creative Solutions: Our creative assets are specifically tailored to meet your unique business needs, whether for brand awareness, lead generation, or e-commerce sales.
Absolutely, small businesses can significantly benefit from TikTok advertising services. Here's how:
- High Engagement Rates: TikTok boasts a highly engaged user base, providing small businesses with a platform to reach a wide and attentive audience.
- Cost-Effective Campaigns: Unlike many other platforms, TikTok advertising can be relatively low-cost, making it accessible for small businesses with limited advertising budgets.
- Creative Freedom: The platform encourages creativity and authenticity, allowing small businesses to showcase their brand's personality and values without needing high production values.
- Targeted Advertising: TikTok's advanced targeting options enable small businesses to reach specific audience segments, ensuring that their content is seen by potential customers most likely to be interested in their products or services.
- Viral Potential: TikTok's unique algorithm can help content go viral, offering small businesses the opportunity to gain significant exposure without a hefty investment.
- Building Community: Small businesses can use TikTok to build a community around their brand, engaging with users in a more personal and interactive way.
- Influencer Collaborations: Partnering with micro-influencers on TikTok can be a cost-effective way for small businesses to expand their reach and credibility.
- Local Reach: For businesses targeting a local audience, TikTok's geotargeting capabilities allow them to tailor their ads to users in specific locations.
- Insightful Analytics: TikTok provides robust analytics, helping small businesses understand their audience better and optimise their campaigns for better results.
- Cross-Promotion Opportunities: Content created for TikTok can often be repurposed for other social media platforms, maximising the reach of your marketing efforts across multiple channels.
Partnering with a local TikTok agency in Australia, such as Rocket, offers numerous distinct advantages:
- Local Market Insight: As an agency based in Australia, we have an in-depth understanding of the Australian market and consumer behaviour, which is crucial for creating effective and relatable ad content.
- Cultural Relevance: We ensure that your TikTok campaigns are culturally relevant and resonate with Australian audiences, incorporating local trends, slang and nuances.
- Time Zone Advantage: Working with an agency in your time zone allows for real-time communication and quicker response times, making campaign management more efficient.
- Compliance with Australian Regulations: We are well-versed in the local advertising regulations and guidelines, ensuring your campaigns comply with all legal requirements.
- Network and Relationships: Our established presence in Australia means we have a network of local influencers, creators and other industry professionals, which can be leveraged to enhance your TikTok campaigns.
- Tailored Strategies for Australian Audiences: We develop strategies that are specifically tailored to engage and appeal to the Australian demographic, maximising the impact and effectiveness of your campaigns.
