TikTok is a platform that captivates constant attention. While it can be an excellent driver of brand awareness and sales, you may find it challenging to keep your TikTok content on trend, relevant, and most importantly - impactful. That's where Rocket comes in.
At Rocket, we understand the intricacies of TikTok audiences and how the platform works. We also have a dedicated team of creative designers and paid social specialists ready to take your advertising to the next level with TikTok. Our approach combines creativity, strategy, and data-informed insights, turning user-generated content and other creatives into engaging and high-converting ads for your business.
What’s more, TikTok is now used as a search engine, especially by Gen Z users where 40% turn to TikTok or Instagram instead of Google for product and services recommendations (source). Both B2B and B2C businesses have immense opportunity to reach new audiences, or persuade their existing target audience to engage with their offering through TikTok.
Consistently producing short-form video content requires a full-time commitment. Outsourcing Rocket’s paid social specialists and content creators means you get a dedicated team of experts focussed on driving performance and sales for your business.
As a Tiktok advertising agency, we dive deep into your business objectives, target audience, and industry trends to develop a comprehensive strategy plan for your TikTok ads campaigns. Whether you’re a B2C, ecommerce or B2B business, we’ll deliver a bespoke campaign suited to your goals.
We take the time to understand your audience’s behaviours, interests, and preferences, allowing us to create highly targeted TikTok ads that resonate with their needs. It’s not about reaching all people, it’s about reaching the right people.
Our work doesn't end when the TikTok ad is live. We continuously monitor your campaign's performance, making data-driven optimisations along the way. You'll receive regular reports detailing key metrics and insights, so you can see the impact of your TikTok ads.
Capitalise on the relatability and trustworthiness of user generated content to amplify your brand reach. We handle the casting and negotiation process, so you’ll get a meaningful ad message that will inspire your target audience.
Already have your own video content and customer footage? Our in-house team of creative designers can splice the footage together to create an impactful, highly engaging ad that will stop users from scrolling.
While all businesses can advertise on TikTok, eCommerce brands can optimise their ad campaigns with “Shop Now” features. Drive sales on platform and hit your revenue objectives with personalised, targeted eCommerce ads.
Whether you want to grow your brand reach, build engagement, drive website traffic or increase your online sales, our team of 50+ digital marketing experts are committed to delivering impressive TikTok results for your business.
At Rocket, transparency is a cornerstone of our approach. We keep you informed every step of the way, from campaign development to performance reporting. You'll always know how your TikTok ad campaigns are performing.
With years of experience in paid social advertising, , our team consists of digital natives, well-versed in the intricacies of TikTok. Our Paid Social team will ensure your campaigns are always optimised for success.
We don't just focus on TikTok in isolation. As a performance marketing agency, we can integrate your TikTok advertising seamlessly with SEO, PPC, email and other paid social channels when you work with Rocket. This synergy maximises the impact of your campaigns.
There’s no one-stop-shop for TikTok Ads.Our creative assets are tailored to what your business needs. Whether it's brand awareness, lead generation, or e-commerce sales, our solutions are as individual as your business is.
TikTok offers an unprecedented opportunity to expand your brand's reach like never before. Reach millions of new users with the right message.
Our data-driven approach ensures that your content takes center stage in front of potential customers who are genuinely interested in your products and services.
Working with Rocket Agency means your message doesn't get lost in the noise; it becomes a part of the conversation.
User-generated content (UGC) is raw, unfiltered, and genuine. This means it presents a unique opportunity to foster trust from authenticity - something invaluable in the eyes of potential customers.
From their experience with your brand, a review of your products, or even showing how they use your products in action… this authenticity is far more compelling than a scripted commercial!
Beyond capturing users' attention, TikTok ads can prompt them to take meaningful steps toward becoming loyal customers.
Whether it's encouraging users to visit your website, download your app, or make a purchase, you can deliver the right message to the right people, carefully crafted by Rocket Agency
We ensure that your TikTok ads are not just passive impressions but active catalysts for engagement.
Speak to one of our Senior Consultants to clarify your marketing objectives.
Our team will develop a bespoke TikTok strategy, working with designers and paid social ad specialists to launch your campaigns.
Watch your brand reach skyrocket and sales increase with trusted, relatable testimonials that resonate with your audience.
Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.
TikTok boasts a massive and engaged user base, making it an ideal platform to increase brand visibility and reach an active audience segment. With TikTok ads, you can promote your products or services creatively, leveraging innovative ad formats to inspire action and engagement. Additionally, TikTok's precise targeting options allow you to reach your desired demographics effectively.
User-generated content (UGC) refers to short form videos by content creators to promote a product, brand, activity or event. When real people share their experiences with your offerings, it builds trust and credibility towards your brand. This UGC not only serves as valuable testimonials but also contributes to a sense of community on TikTok, as your brand becomes more personable.
Key metrics can include views, engagement rate, click-through rate (CTR), conversion rate, and importantly, return on ad spend (ROAS). Rocket Agency provides comprehensive reporting and analysis based on your individual objectives, offering insights to help you optimise your TikTok ad campaigns for the best results.
A key factor to consider is that your usual brand messaging needs to be relaxed in order to resonate with audiences on TikTok. Your team should agree on your tone and messaging to promote on the platform, as well as what isn’t appropriate, before you start sharing content. Content pillars, clear unique selling points, and consistent messaging is valuable to ensure the content you are sharing resonates with your overall brand image.
Organic content on TikTok is created and shared by users without direct promotion or payment, while paid TikTok ads are sponsored content that businesses pay to display to a targeted audience. The primary distinction lies in paying for advertising or not. Paid TikTok ads offer precise targeting options, broader reach, and guaranteed visibility, ensuring your content reaches your desired audience. On the other hand, organic content relies on virality and user engagement to gain visibility.
Absolutely! User-generated content (UGC) can be repurposed effectively across other platforms including Instagram Reels and YouTube Shorts. Sharing UGC showcases genuine customer experiences and testimonials, building trust among potential customers. Want to integrate your existing short-form content across Meta Ads and YouTube Ads? Get in touch.
A key driver of reach and engagement is a consistent posting schedule. Running organic TikTok content alongside ads will only help to enhance the performance/work of paid ads, but is not required to see results.
TikTok advertising can work great for some businesses, both in the B2B and B2C space. If you’re unsure whether to invest, set aside a test budget an develop a thorough TikTok strategy. As with all marketing activities, you should test over a period of 3-6 months to see if your TikTok ads are increasing traffic, leads or sales for your business. Working with a TikTok Agency like Rocket can be effective to test TikTok, as you will have a team of strategists and experts running the campaign to its full potential.