TikTok Marketing Agency in Australia

Your Creative TikTok Advertising Agency to Turn Short Form Video into Content That Converts

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TikTok Ads in Australia Built Around Your Goals, Powered by Scroll-Stopping Creative People Actually Watch

TikTok captures constant attention and is a powerful way to grow your brand and drive sales.

With more than 30% of Gen Z using TikTok or Instagram instead of Google to discover products and services, there’s never been a better time for B2B and B2C brands to reach new audiences and inspire action.

As a TikTok advertising agency, Rocket helps you stay relevant through creative, data-driven campaigns that connect and convert.

We partner with businesses just like yours!

amazon
Snap Print Solutions vertical PNG
plus fitness
stepping stone
atwork Australia
attaquer
noggin
mirvac
4cabling
rspca
rezdy
the plantman
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Our Services

Creating short-form video content takes time and ongoing effort. Partnering with Rocket for TikTok ads in Sydney or Melbourne gives you access to a team of paid social specialists and content creators dedicated to driving performance and sales for your business.

Campaign Strategy Development

We start by getting to know your business, goals and audience inside out. Whether your focus is sales, leads, awareness or app installs, we build a TikTok strategy that aligns with what success looks like for you. Our team defines your target demographics, analyses purchase behaviour and studies how others in your niche use the platform. From there, we map out a clear campaign plan that positions your brand to stand out and perform.

Target Audience Identification

We analyse your audience using data, insights and real platform behaviour to understand what truly drives them. Our team reviews top-performing TikTok ads in your niche, studies creative trends and benchmarks your competitors to see what’s working in your space. From there, we design campaigns built on proven, high-converting frameworks that reach not just more people, but the right people.

Monitoring, Optimisation and Reporting

Our work doesn’t stop when your TikTok ads go live. We track performance in real time and make data-driven optimisations to keep improving results. You’ll get clear, regular reports with key metrics and insights, so you can see exactly how your campaigns are performing.

Talent Casting and Negotiation

We help you harness the power of user-generated content (UGC) to build trust and expand your reach. Our team handpicks TikTok creators who align with your brand, then manages the negotiation process from start to finish. We secure usage rights, timelines and deliverables, ensuring you get authentic content that connects with your audience and can be repurposed across other campaigns.

Professional Video Editing

Already have video content or customer footage? Our creative team can turn it into high-impact TikTok ads that grab attention fast. We edit your clips to create engaging, scroll-stopping videos that drive real results.

eCommerce Integrations

Any business can advertise on TikTok, but eCommerce brands have an edge with features like ‘Shop Now’. Rocket’s TikTok marketing agency helps you make the most of these tools by connecting your product feed, setting up dynamic real-time ads and testing variations to see what converts best. We optimise every element to drive sales directly on the platform and hit your revenue goals.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title held by only 3% of agencies in Australia. We were the first Bing Select Partner in the country and continue to lead as a Facebook Business Partner and HubSpot Platinum Partner for our work in marketing automation. We’re also a TikTok Agency Advantage Partner, recognised for driving results on one of the fastest-growing platforms in the world. On top of that, we’ve been named Australia’s Top Full-Service Digital Company on Clutch and one of the AFR Boss Best Places to Work in 2023.
Meta business partner
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tiktok program member
hubspot-platinum
Microsoft Ads Partner

Why Choose Rocket to Manage Your TikTok Ads?

If your goal is to grow brand reach, boost engagement, drive traffic or increase online sales, our team of 50+ TikTok advertising agency specialists is ready to deliver standout results.

Know exactly where every cent of your budget goes

At Rocket, transparency and communication are key to how we work. We keep you in the loop from campaign setup to performance tracking, with regular reports that show exactly how your TikTok ads are performing. You’ll always have a clear view of what’s working and where we’re improving.

We understand what makes TikTok’s algorithm tick

Our award-winning paid social experts know TikTok inside out and have businesses across a variety of industries that see great results.

  • Keep It Short and Engaging: TikTok users scroll fast, so your videos need to hook attention in the first few seconds. We create short, punchy ads between 15 and 60 seconds that keep viewers watching.
  • Tap Into Trends: From viral sounds to trending hashtags, we keep your content relevant by aligning with what’s capturing attention on the platform right now.
  • Test, Learn and Evolve: We constantly refresh creative and aren’t afraid to experiment. Some of the best-performing TikTok ads come from unexpected ideas that feel genuine, not polished.
  • Stay Authentic: We craft TikTok ads that don’t feel like ads. Every creative is designed to feel natural, relatable and true to your brand.
  • Studio-Quality Production: Our team ensures professional lighting, visuals and audio while staying true to TikTok’s native style.
  • Encourage Interaction: We build clear, interactive calls to action that blend seamlessly with your content and inspire users to comment, share or click.

We stay across every trend, update and best practice to keep your campaigns optimised and performing at their best.

Everything is done in-house with full hands-on support

We don’t treat TikTok as a standalone channel. As a high-performance TikTok marketing agency, we integrate your TikTok ads with SEO, PPC, email and other paid social campaigns to form a cohesive strategy. This approach amplifies your reach and maximises overall performance.

Professional creatives customised for your brand — nothing cookie-cutter

There’s no one-size-fits-all approach to TikTok advertising services. Every creative we produce is built around your goals, be it brand awareness, lead generation or eCommerce sales. In a feed flooded with AI content, Rocket stands out by combining human creativity with authentic user-generated content that captures attention and drives real results.

Meet our Paid Social Team

Experts at bringing your brand to life through scroll-stopping campaigns.

Mariano Di Lascio
Mariano Di Lascio
Head of Paid Media
Phoenix Headshot
Phoenix Douglas
Paid Media Specialist
Amshu Vijay
Amshu Vijay
Paid Media Specialist
Aimee Kell
Aimee Kell
Paid Media Specialist
Rachael Glover headshot
Rachael Glover
Paid Media Coordinator


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Join 20K+ Marketers Who Get the Inside Scoop

Spark brand interest and excitement with TikTok content

UGC is raw, real and relatable. That authenticity builds trust in a way traditional ads can’t. From a customer review to an unboxing or a quick demo, genuine content from real people shows your brand in action and creates a stronger connection with your audience.

brand b2b guide

TikTok gives your brand the chance to reach millions of new customers and build real visibility fast.

With Rocket’s data-driven approach, your content gets in front of the people most likely to care about your products and services.

Partner with us and your message won’t just appear in the feed — it will stand out and spark genuine engagement.

announcement b2b guide

User-generated content (UGC) is raw, unfiltered, and genuine. This means it presents a unique opportunity to foster trust  from authenticity - something invaluable in the eyes of potential customers.

From their experience with your brand, a review of your products, or even showing how they use your products in action… this authenticity is far more compelling than a scripted commercial!

ecommerce b2b guide

If you want users to visit your website, download your app or make a purchase, Rocket crafts campaigns that deliver the right message to the right audience.

As one of Australia’s leading TikTok advertising companies, we make sure your ads don’t just get seen; they drive real engagement and lasting customer growth.

Partner with Rocket for TikTok Ad Brilliance

1

Let’s Talk

Speak to one of our Commercial Directors to clarify your marketing objectives.

2

Launch TikTok Ads

Our team will develop a bespoke TikTok strategy, working with designers and paid social ad specialists to launch your campaigns.

3

Build Trust and Authenticity

Watch your brand reach skyrocket and sales increase with trusted, relatable testimonials that resonate with your audience.

James x Robert Cialdini
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Hosted by James Lawrence | Co-Founder, Rocket Agency

EP 88: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

Rocket has been featured in:

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adnews
marketing mag
smart company
econsultancy
Dynamic Business
Daily Bulletin
retailbiz
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Visit Our Offices

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

We’d love to help you get the most from your TikTok Ads.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.

TikTok Ads FAQs

How do TikTok ads work?

TikTok ads work by placing your content in front of highly engaged users based on their interests, behaviour and demographics. The platform uses intelligent targeting to match your ads with the right audience, making it easy to drive awareness, traffic and sales. As a TikTok marketing agency, we design TikTok campaigns that blend seamlessly into the feed, using data, creative testing and insights to turn views into results.

How effective is TikTok advertising?

TikTok advertising is one of the most effective ways to reach and engage audiences today. Its algorithm quickly learns what users like, putting your brand in front of people who are most likely to act. With high engagement rates and strong creative potential, TikTok can drive awareness, traffic and sales faster than many other platforms. At Rocket, we’ve seen brands across industries achieve standout results through smart targeting and authentic, scroll-stopping content.

What is user-generated content (UGC), and why advertise on TikTok with it?

User-generated content, or UGC, is short-form video created by real people to showcase a product, brand or experience. When creators share their genuine interactions with your business, it builds trust and credibility that traditional ads can’t match. UGC acts as both a testimonial and a community builder, helping your brand feel more authentic and relatable with TikTok ads in Australia.

What metrics should I track to measure the success of my TikTok ad campaigns?

Key metrics include views, engagement rate, click-through rate, conversion rate and return on ad spend. As part of our TikTok advertising services, Rocket provides clear reporting and analysis tailored to your goals. You’ll get actionable insights to refine your campaigns and keep performance moving in the right direction.

How do I ensure my TikTok ad content aligns with my brand's values and messaging?

One key factor to consider is that your usual brand messaging needs to be more relaxed to connect with TikTok audiences. Your team should align on tone, messaging and what’s off-limits before posting. Defining clear content pillars, unique selling points and consistent messaging helps your content stay true to your brand. At Rocket, we make sure every TikTok ad reflects your brand identity while still feeling authentic and platform-ready.

How to scale TikTok ads?

Scaling TikTok ads starts with a solid base of data and creative testing. Once you know what drives results, you can steadily increase budgets, expand targeting and explore new audiences. The process involves refining ad creative, optimising bidding strategies and using real-time performance insights to grow reach, boost conversions and maintain a strong ROI as you scale.

What's the difference between organic content and paid TikTok ads?

Organic content on TikTok is shared naturally by users without paid promotion, while paid TikTok ads are sponsored posts targeted to specific audiences. The main difference is control. Paid ads guarantee reach and visibility, while organic content relies on virality and engagement. With paid TikTok ads, you can target the right audience, expand your reach and make sure your content gets seen by the people who matter most.

Is it possible to repurpose user-generated content for other marketing channels?

Absolutely! UGC can be repurposed across platforms like Instagram Reels and YouTube Shorts to build trust through real customer experiences. Sharing authentic content helps strengthen your brand and connect with new audiences. Want to use your existing short-form videos across Meta and YouTube Ads? Get in touch with Rocket today.

How often should a business post on TikTok?

Consistency is one of the biggest drivers of reach and engagement on TikTok. At Rocket, we don’t guess your posting schedule — we analyse your audience, content performance and campaign goals to find the right rhythm for your brand. Running organic TikTok content alongside ads can boost paid performance, but our data-driven approach ensures your campaigns deliver results either way.

How do I determine my budget for TikTok advertising?

The minimum daily budget for a TikTok campaign is $50, which comes to about $1,550 per month. A monthly budget of around $5,000 gives you flexibility to run multiple campaigns and scale up where performance is strongest. Running with less can slow down results and limit how quickly you gain valuable insights.

For the best outcomes, we recommend running campaigns for at least three months. This allows time to gather data, optimise performance and assess real impact.

When you work with our Rocket TikTok advertising agency, your investment goes directly into two areas — your media spend and our management fee. Your full media budget is used to buy ad space, while our transparent retainer covers strategy, creative, optimisation and reporting. There are no hidden costs, just a clear partnership built to deliver measurable returns on your TikTok advertising.

How important is influencer collaboration on TikTok?

You don’t need to work with influencers to see success on TikTok, but they can be a powerful addition to your strategy. At Rocket, we tailor every campaign to what works best for your brand and budget.

For example, we’ve run influencer collaborations for eCommerce clients in the beauty and fashion space, helping them reach new audiences fast with authentic creator content. On the other hand, brands in B2B and home services have achieved strong performance without influencers, using high-performing UGC and creative testing instead.

Whether you choose to include influencer partnerships or not, our focus stays the same: building campaigns that deliver results and stay true to your brand.

How does TikTok fit into a wider digital marketing strategy?

TikTok is a powerful part of any digital marketing strategy, especially for reaching younger audiences and driving engagement. It complements other platforms with its creative formats and highly active user base. When integrated with your broader marketing efforts, like social media, email and influencer campaigns, TikTok can amplify your reach and make your brand stand out.

Can small businesses benefit from TikTok advertising services?

Absolutely. Small businesses can see incredible results from TikTok advertising services, and we’ve helped many achieve exactly that. Rocket has worked with local retailers, fitness studios and eCommerce startups to grow awareness, drive sales and build loyal communities through TikTok.

TikTok’s high engagement rates make it ideal for small businesses to reach wide and active audiences without massive budgets. The platform encourages creativity and authenticity, giving you the freedom to showcase your brand’s personality and values in a real, relatable way.

With advanced targeting tools, we make sure your ads reach the right people, from local customers to niche audiences across Australia. TikTok’s algorithm also gives your content viral potential, helping small brands gain major exposure fast.

Rocket supports you every step of the way, from strategy and creative to analytics and optimisation. We help small businesses make the most of their ad spend, often repurposing TikTok content for Meta or YouTube campaigns to extend reach and impact.

What happens if the TikTok ads don’t generate results?

If your TikTok ads aren’t hitting the mark, we don’t just wait and see; we act fast. Our TikTok marketing agency team reviews performance data, identifies what’s holding results back and makes data-driven adjustments to creative, targeting and budgets. Every campaign we run is continuously optimised to improve outcomes. You’ll always know what we’re testing and why, with clear communication and reporting at every stage.

Is it worth investing in TikTok if we’re already running Facebook or Google ads?

Yes, it’s absolutely worth it. TikTok reaches audiences that other platforms often miss, especially younger users who spend more time discovering products through short-form video. Adding TikTok to your mix can boost awareness, engagement and conversions while complementing your Facebook and Google campaigns. We make sure your TikTok ads work seamlessly alongside your existing channels to maximise overall performance and return on investment.

How does the TikTok algorithm work?

The TikTok algorithm curates content based on user behaviour, interests and engagement patterns. It analyses how people interact with videos through likes, comments, shares and watch time to determine what they want to see next. At Rocket, we use these insights to craft TikTok campaigns that align with audience preferences, helping your content reach the right people and gain traction faster.

How Rocket ensure our ads won’t appear next to inappropriate content?

Rocket uses TikTok’s advanced brand safety tools and targeting controls to keep your ads in the right places. We set clear exclusions, monitor placements and use TikTok’s built-in verification systems to avoid unsafe or inappropriate content. Our team also reviews campaign data regularly to make sure your brand is always represented in a safe, trusted environment.

Is TikTok advertising worth it for B2B businesses?

Yes, TikTok advertising can be highly effective for B2B brands. The platform is full of professionals, decision-makers and niche communities that engage with industry content every day. With the right strategy, B2B businesses can use TikTok to build brand awareness, share expertise and generate qualified leads. As your TikTok marketing agency, we create tailored TikTok campaigns that speak directly to your audience and drive measurable business results.

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