Migrate Your Website With Confidence with our SEO Migration Services

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

• Managing your Google My Business profile
• Optimising websites for location-based keywords
• Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

A site migration refers to the process of making significant changes to a website that can impact its URL structure, design, content, hosting, or platform. This could involve moving a website from one domain to another, changing CMS platforms, restructuring URLs, or redesigning your entire site. 

Rebuilding your website is a big deal, and usually undertaken in an attempt to improve it from a user experience perspective, but really it’s a great opportunity to improve it for search engines as well. Properly organising your content and navigation, reviewing content to ensure it’s relevant and valuable, and implementing technical enhancements are all things that should help your SEO. Conversely, though, a migration that is ignored or managed incorrectly from an SEO perspective, could well have a negative effect on your site visibility and organic traffic.

If not handled correctly, migrating your website can lead to temporary or even long-term negative effects.  URLs may change, leading to a loss of search engine visibility for your existing indexed pages. Content that is modified or not properly migrated can result in a loss of keyword relevance and overall SEO value. And technical issues, such as broken links, duplicate content and website speed can negatively impact search engine rankings and user experience.

But there are also opportunities. A site migration is a great time to take stock of your website and ask yourself how it can be improved both for users and search engines. An improved information architecture, better-organised content, the use of SEO modules as part of an internal linking strategy - all of these should improve your SEO performance in the long run. 

The most important thing to minimise the negative impact on search engine rankings and organic traffic is to have a comprehensive site migration plan in place.

It depends on how much involvement you would like your SEO agency to have. A comprehensive migration aimed at getting the very best results from your new website would start at the very beginning of your rebuild project, consulting on strategy and supporting your developers along the timeline of the build. Equally in many cases we will get involved in the final month before the go-live date and ensure that the migration goes smoothly. 

What is most important is that you factor in the time for an SEO agency to audit your staging site once your developers have finished their work and all content has been built out. There should always be a period set aside for testing, and this is the best time to ensure that the site is in good technical health, content risks are minimised and redirects are in place.

Ultimately the main factor affecting the timeline of an SEO migration is delays at your end. Having been involved in hundreds of such projects, we can confidently say that web rebuilds rarely go according to plan.

This is definitely possible. Even the smallest website changes can have unpredictable effects on rankings, and the bigger the rebuild, the greater the unpredictability. In addition, rebuilds often involve a large number of new URLs. Even in cases where content is unchanged, search engines need to index those URLs which takes time. 

We can mitigate this by following a clear process which includes conducting thorough SEO audits, mapping URLs, implementing proper redirects, optimising content, monitoring technical aspects of your website, and continuously tracking performance post-migration.  

A realistic expectation of the effect of a site migration that is managed well would be a temporary drop of 5-10% of organic traffic while search engines crawl new content and then a return to pre-migration figures (or higher if the migration has introduced improvements).

This is the single most important step in the process. We’ll crawl your entire website and ensure every single page on the original site either exists on the new site, or redirects seamlessly to one that is relevant to that page’s content. Simply mapping deprecated pages to a catch-all page like the home page is insufficient - if a page ranks well for certain keywords, the mapped page needs every opportunity to rank for those same keywords and so needs to be relevant. This is a simple process for small sites, and a large and time-consuming process for complex sites with thousands of pages.

The output of this process is a list of all URLs from your original site that no longer exist and the respective page on the new site to redirect to, which we will pass on to your developers.