How Aquastream Hit 11x ROAS and Tripled Revenue with Digital Marketing

Aquastream’s goal was clear: hit aggressive monthly ROAS targets and scale from there. Two key challenges stood in the way:

• Visibility into performance: With a wide product range and multiple marketing touchpoints (including offline enquiries), Aquastream needed reporting clarity they could trust.
• Balancing big brands with their own SKUs: Competing against well-known players like ZIP in search meant every campaign had to walk a fine line between profitability and brand visibility.

They were willing to invest in marketing so long as the numbers stacked up.

Rocket developed a results-driven digital strategy that prioritised ROAS, careful execution, and clear reporting.

We kicked off with clearly defined ROAS targets by product category, which helped shape a high-performing Performance Max campaign structure. With a focus on efficiency and scale, we ensured spend was directed to where it would drive the most value.

As confidence grew, we evolved the approach, shifting from pure revenue growth to a model prioritising profit. We restructured campaigns accordingly and introduced custom reporting dashboards, giving Aquastream full transparency into performance at every level.

This strategy delivered steady revenue gains month on month, peaking with a return on ad spend of over 11.

When Sydney water made headlines for chemical contamination (PFAS), our SEO specialists spotted the trend and moved fast. We pitched a blog to capitalise on the search spike, briefed the team, and had content researched, written and live within a week.

It wasn’t just a blog, it was an opportunity to showcase Aquastream’s authority and Rocket’s agility. The client appreciated the proactivity and leaned in further, trusting us to guide their content roadmap. We’ve produced multiple content pieces for Aquastream ever since.