Stepping Stone House (SSH) is a not-for-profit organisation with a mission to provide a safe plan for children and young people at risk/experiencing homelessness. SSH offers long-term shelter and support programs to young people aged 12-24 years old, so they can begin to heal, build connections and resilience, and thrive in their lives. SSH initially partnered with Rocket to help manage their ongoing brand awareness campaigns. As the campaigns improved, they engaged Rocket in a short-term project to help drive registrations and funds to their annual fundraising event 'Sleep Under the Stars'.
Rocket helped SSH deliver on two core objectives:
Rocket's digital specialists and creative team devised a comprehensive strategy to achieve SSH's marketing outcomes. We identified the target audience that included two distinct personas:
The approach for both objectives was distinct:
1. Brand Awareness Campaign via Google Ads Grant Account
2. Driving Registrations and Funds for ‘Sleep Under The Stars’
Within the 6-week period, Rocket conducted a concept creation workshop to then produce world-class creatives and messaging that would resonate with the target audience. LinkedIn, Facebook, Instagram and Google Search were all deployed to target users across the funnel. There were five main stages for the campaign:
Rocket's thorough concept creation process helped SSH translate its already strong message and cause into powerful ad copy and ad imagery. Their event, 'Sleep Under the Stars' was scheduled to be held at Sydney's spectacular Taronga Zoo. Keeping this in mind, our creative team developed two approaches to promote the fundraiser in a short span of time.
The style of creatives added a touch of fun, given their core audience and incorporated the Sydney city skyline with zoo animals such as meerkats and elephants. Given this event was a sleepover at the zoo, the creatives also cleverly faded from the dark of night to the sunrise, while subtly adding in the SSH orange brand colour. The design team created several mockups before deciding on the two final creatives that would be used in the ads - which the client and our team loved!
Rocket smashed the initial targets that were set! The results from both campaigns have been extraordinary. Despite limited media budgets, we were able to activate multiple channels driving a good result. Rocket was prompt in recognising when a channel was not performing to shift strategy in an agile manner.
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
The Plant Man is an indoor plant hire and maintenance service that targets offices, commercial buildings, shopping centres, showrooms and hospitality. Operating since 1991, they had previously worked with another digital agency. By the end of 2020, while looking for a better agency experience and an improvement in performance marketing, they turned to Rocket. The Rocket team worked within The Plant Man's digital marketing budget to capture the lowest hanging fruit and build the foundations for long-term digital marketing success.