The Plant Man is an indoor plant hire and maintenance service that targets offices, commercial buildings, shopping centres, showrooms and hospitality. Operating since 1991, they had previously worked with another digital agency. By the end of 2020, while looking for a better agency experience and an improvement in performance marketing, they turned to Rocket.
Rocket was challenged to re-review The Plant Man's digital strategy end-to-end and deliver a robust plan that could deliver genuine leads via Google Ads and SEO within budget. The client recieved plenty of smaller deals through the door through word of mouth. They were now ready to expand and service larger long-term deals with commercial businesses.
The Rocket team worked within The Plant Man's digital marketing budget to capture the lowest hanging fruit and build the foundations for long-term digital marketing success. Our engagement included:
The business impact of The Plant Man's engagement with Rocket has been exceptional! The Plant Man now has a website that both speaks to thier perfect customers, elevates their brand and most importantly, converts users into real leads. The quality of leads is reflected in the conversion rate - The Plant Man closes one deal for every 10 leads that are generated through the website.
New users on the site went up by about 30% YoY while website conversions went up by about 20% YoY.
The Google Ads campaigns has delivered quality leads with a 23% lower CPC year on year, 10.29% increase in inbound calls and an 8% increase in form submissions on the site.
In terms of SEO, The Plant Man has seen a 33%+ increase in organic traffic YoY with 36%+ increase in conversions. Despite the competition in the market, the foucssed SEO strategy implementation has led to 486% increase in keyword visibility with a 440% increase in rankings for Top 10 Keywords.
The client is estactic and has expanded their engagement with Rocket to include other digital marketing services.
General Manager, The Plant Man
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.