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SEO Agency Sydney

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Best SEO Company in Sydney

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Partner with Rocket for award-winning Sydney SEO services

Rocket Agency is an award-winning search engine optimisation agency in Sydney. We are a team of business-focused SEO experts and marketers who know that success requires a blend of technical brilliance, marketing smarts, and business savvy, and who have delivered long-term results for businesses all over Australia. 

We also understand the unique challenges of SEO in Sydney. With a highly competitive market and constantly changing algorithms, it can be difficult to stand out. That's why we take a personalised approach to every project, developing custom strategies that are tailored to your business and your goals. So whether you're a global firm with an office in the CBD, a gym with franchises all across the Sydney area, or a record store in the inner west, partnering with Rocket will increase your visibility online and bring in more of those all-important leads and sales.

Sydney SEO Services

Rocket provides a range of tactical and strategic SEO services that are proven to increase rankings and attract traffic.

Site audits

Thorough site audits help us identify technical issues that may be hindering your website's performance on search engines, as well as looking into competitor sites and industry factors. We review these in the context of your business objectives, and provide you with a detailed report and actionable recommendations.

SEO strategy

A tailored SEO strategy that aligns with your business goals and target audience provides purpose and direction to your SEO efforts . Our Sydney-based SEO specialists conduct market research, identify competitive keywords, and implement tactics to improve visibility and increase conversions.

Technical SEO

Our team of experts focus on technical SEO, including page speed, schema markup, and crawl errors. Our SEO work includes proven tactics to ensure that search engines can effectively crawl and index your website, and that the foundations on which your site is built are solid.

On-page SEO

We ensure that your website's on-page SEO is optimised for maximum performance. In addition to creating a bespoke strategy, we analyse content and metadata, optimising for target keywords and best practices in terms of internal headings, schema markup and user experience.

Mobile SEO

Search engines take a mobile-first approach to content indexation, so if your mobile experience is not great, your rankings will suffer. Our Sydney SEO specialists will audit your website to guarantee it appears impressive on all types of devices.

Local SEO

We focus on optimising your website to improving your visibility in local search results across Sydney and wherever you have offices. Local directory citations and GMB optimisation ensure you drive traffic and conversions from search queries from target localised keywords.

eCommerce SEO

We have proven and extensive experience in improving website visibility and driving revenue for eCommerce businesses using SEO. We optimise product and category pages, enhance site structure and user experience, and resolve technical challenges to ensure that you make more sales.

Enterprise SEO

Enterprise-level SEO means devising customised solutions for large organisations. Along with proactive stakeholder management, we offer comprehensive SEO strategies, technical expertise, and ongoing support for organisations with large sites and complex needs.

Site migration

We have extensive experience in site migration to ensure that your website rankings do not suffer during the migration process. Our comprehensive  methodology to identify technical and content risk means that we can minimize the impact of a migration on your search engine rankings.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.
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What makes Rocket the best SEO company in Sydney?

We’re a search engine optimisation agency of 50+ specialists with a proven record of delivering award-winning SEO services in Sydney and across Australia.

Experienced Sydney-Based SEO Team

We've been in our little part of Surry Hills for almost 20 years now, and over than time have built a team of insightful and friendly SEO experts to help with your online visibility. Some can be found working from home in Manly or Clovelly, Jannali or Baulkham Hills on any given day. But there's always a local presence in the office, so come on in and say hello!

Great Results for Both Local and Global Businesses

As a local business ourselves, we understand the importance of community. That's why we're proud to offer SEO services in Sydney that are designed to help local businesses thrive. Whether you're just starting out or looking to take your business to the next level, Rocket has the tools and expertise to help you succeed.

Benefit from Industry-Leading Talent and Tools

You get a team, not just one SEO consultant for your campaigns. You’ll be supported by an Account Manager, a Strategist, SEO Specialists, content marketers and Web Developers that live digital marketing every day. Our team subscribe to and are trained in, the best tools available globally for maximising client results.

We'll Understand Your Unique Business & Industry 

Nothing is more frustrating than an agency that does not understand the nuances of what you do. Our business-focussed marketers will conduct a thorough analysis of your business and industry to understand your target audience and create relevant and valuable content that resonates with them. 

Successful SEO for Sydney businesses

Boost organic leads and sales
Content creation and marketing
Maximise your online visibility
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No one wants to be anything but number one on Google. This is because your target audience won't scroll through pages and pages of search results to find what they're looking for. This is why having high rankings on Google is crucial - it has the power to transform small businesses into market leaders.

SEO is a highly effective marketing strategy that attracts website visitors by creating trustworthy and reliable online content. Unlike PPC, you won't have to pay for each individual visitor, making it a cost-effective solution. Rocket can help you climb the ranks on Google and leave your competitors in the dust. With our proven SEO strategies, your website will become a go-to destination for your target audience.

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Creating and promoting high-quality content is key to a successful SEO strategy. By publishing informative blog posts, infographics, videos, and other types of content, we can attract links and social shares to improve your website's authority and search engine rankings. We make sure your content is relevant and informative, and for local clients, engaging to their target audience in Sydney. 

The entire content creation process is driven by our proprietary methodology for identifying and prioritising opportunities based on keyword research and search intent analysis.

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You don’t rank number one on Google by accident. If your competitors are consistently ranking above your site on Google, it's very likely that they are investing in SEO.

Rocket can help you surpass your competition. With our proven approach to creating relevant, high-quality SEO content and authoritative backlinks, we can improve your website and online brand presence. SEO takes time and effort, but the foundation we build will drive consistent traffic to your website. Don't settle for being second-best. Let our SEO experts in Sydney craft a winning SEO strategy for your business.

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Increase online revenue with an SEO strategy focused on specific products in your ecommerce store.

Let's talk

Partner with a leading SEO agency in Sydney


Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives, either online, at your premises or at our Sydney office.


Kick-off SEO campaign

We'll collaborate closely with you to understand your goals, challenges, and vision. Based on this in-depth research and understanding, our Sydney SEO agency will craft a tailored strategy specifically designed to meet the needs of your business.


Generate SEO results

Watch as your website traffic skyrockets and organic leads and sales flow in as we continue to optimise your site. Our founders have built three separate successful businesses in Sydney, so we know what it takes to do the same for you.

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Our SEO Process

Over the 5+ years we’ve been in business as an SEO company, we’ve developed a hyper-focused approach to providing SEO services in Australia. It’s this approach that allows us to direct our efforts onto the many aspects that constitute ‘good SEO’, while also being able to tailor our strategies to suit each business’ distinct market landscape.

1. Competitor research

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

2. Site audit

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

  • Your website user experience for both desktop and mobile interfaces
  • Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
  • The current state of on-page and off-page SEO
  • Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

3. Keyword research

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

4. Copywriting

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

5. Link building

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

6. Technical SEO

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

7. Local SEO

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

  • Managing your Google My Business profile
  • Optimising websites for location-based keywords
  • Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

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Visit Our Office

Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.

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We'd love to help drive organic growth for your business.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.
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SEO Sydney FAQs

Are there any particular SEO strategies that work best for Sydney-based businesses?

While there is no one-size-fits-all answer to this question, there are some SEO strategies that work well for businesses in Sydney. One effective strategy is to target location-specific keywords in your website's content, including in titles, meta descriptions, and page content. It's also important to ensure that your website is mobile-friendly and loads quickly. Building high-quality backlinks from other authoritative Sydney-based websites can also help improve your search engine rankings. Finally, having an active presence on local business directories and social media platforms can help improve your visibility to local customers.

How does the level of competition in Sydney affect my SEO efforts?

With many businesses vying for top search engine rankings, it can be challenging to stand out and get noticed. However, this also means that there is a high demand for effective SEO strategies that can help businesses gain an edge over their competitors. It's crucial to work with an experienced SEO agency that understands the unique challenges and opportunities presented by the Sydney market and can tailor strategies to your specific needs. By using data-driven insights and the latest SEO techniques, you can improve your visibility and outrank your competitors.

When should I hire an SEO agency in Sydney?

This depends on whether you have the budget, time and internal capabilities needed to hire a good SEO agency. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick a good SEO company can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Australia.

What are the key differences between local SEO and national SEO in the Sydney market

Local SEO and national SEO differ in terms of the audience and the geographic focus. Local SEO targets customers in a specific geographic location, such as a suburb or city, while national SEO targets a wider audience across the country. With local SEO in Sydney, the focus is on ranking in local search results, including Google Maps and directories like TrueLocal and Yellow Pages. National SEO, on the other hand, focuses on ranking for broader, more competitive keywords in the organic search results. The strategies and tactics used in each approach may vary, but both are important for businesses in Sydney looking to improve their online visibility and attract customers.

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