Dominate Search Results with the 
Best SEO Company in Sydney

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

• Managing your Google My Business profile
• Optimising websites for location-based keywords
• Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

SEO, or Search Engine Optimisation, is the process of enhancing your website to improve its visibility when people search for products or services related to your business on search engines like Google. The better visibility your pages have in search results, the more likely you are to garner attention and attract both prospective and existing customers to your business. Think of it like this: when you search for something on Google, are you more likely to click on the first result or a result on the 10th page?

SEO is ultimately defined by three elements:

• Content: well-researched, high-quality and useful content that is relevant to searchers.
• Authority: Backlinks from trustworthy sources, social signals and reviews
• Onsite: a highly-crawlable site with fast load times, responsive to devices with a clear site structure, effective urls and optimised meta information.

Google and other search engines have algorithms that will analyse the quality of your website and then determine how and where it’s ranked in results pages. At the end of the day, Google wants to provide its users with quality content that keeps them coming back. That’s why Google constantly updates their algorithm to identify the best way they can filter for high-quality content to rank highly on their results pages. SEO uses these algorithms to a business’s advantage by offering Google exactly what it’s looking for.

SEO offers countless benefits for businesses. A major advantage of SEO is that it increases your website’s visibility on search engines, which naturally leads to more traffic and potential customers. It’s a cost-effective marketing strategy compared to paid advertising, as it targets users who are actively searching for your products or services online. SEO also improves user experience, making it easier for customers to navigate and engage with your site.

It’s important to also note that a well-optimised website builds credibility and trust with your audience, enhances brand awareness and positions you as an authority in your field. All of these benefits combined contribute to increased sales, leads and business growth.

The cost of SEO marketing in Sydney can vary based on the scope, complexity and goals of your project. Ultimately, the cost of SEO can be as low or high as you like, however it’s best to strike a balance between cost and service, as poor SEO can do more harm than good to your online presence.

At Rocket, we offer tailored SEO solutions that align with your specific business needs and budget. The cost is influenced by factors such as the size of your website, the current state of your SEO and the level of service you require. Given tha we work with established businesses at Rocket, our SEO retainers start at $3500 per month for some clients and go upwards of $20,000 per month depending on the client’s requirement and the work involved. In some cases, we run time-bound SEO projects like SEO Migrations, the cost for which depends on the scope of work. To get a clear idea of the cost of SEO in Sydney, we recommend you speak with one of our specialists.

An SEO campaign at an SEO agency in Sydney like Rocket involves a comprehensive approach tailored to your business’s unique needs. It starts with a thorough audit of your website to identify areas for improvement. We then conduct in-depth keyword research to target keywords that your audience is searching for. The campaign includes optimising your site’s structure and existing content, creating new content, improving technical SEO elements like page speed and mobile-friendliness and building high-quality backlinks. Local and international SEO tactics are also employed based on your target market.

Throughout the campaign, we’ll provide regular updates and reports to ensure transparency and measure the effectiveness of our strategies. The goal is to not only improve your rankings on search engines but also to drive meaningful traffic that converts into leads and sales.

If your company has an online presence, then there’s a good chance SEO is right for your business. The right SEO strategy will differ for different businesses. Depending on your business’ size, budget and online competition, SEO can simply include publishing SEO friendly content on your site as a singular tactic or a comprehensive strategy that involves restructuring your site, investing in backlinks and updating all your web content.

The first step to finding the right keywords for your business is brainstorming general topic clusters that relate to your product or service. After you’ve come up with several topics, designate each of them with words and phrases that you can imagine your target audience searching for if they were researching that topic. There you go - now you have keywords. 

Of course, a keyword is only good if there’s data to back up how frequently it's used. As an SEO agency, Rocket Agency has access to industry-leading software like Semrush that allows us to examine monthly search volume for keywords. These insights help us to gain a clear understanding of relevant words (short-term keywords) and phrases (long-term keywords) that we could realistically rank for. Emphasis on realistically. It’s important to be realistic when choosing keywords. If fifty thousand people are searching for the word ‘phone’ each month, then chances are you’re not going to rank highly for it. 

Rocket’s SEO Specialists can help do the research, review your site, analyse search volume and share the keywords that have the highest opportunity to drive traffic to your site.

There are some keywords for which you may see an immediate uplift in rankings on Google. However, it’s important to remember that SEO focuses on building a long-term strategy that’s difficult to crunch down into a specific timeframe without looking at your particular situation. In some cases, it can take months before you start seeing measurable results for your investment into SEO in Australia. But even if you secure the coveted first ranking on a SERP for a popular search term, there’s always room for improvement with SEO: more keywords to catch, more algorithm updates to take on board, more search topics to incorporate. It’s all about building sustainable, genuine growth.

This depends on whether you have the budget, time and in-house capabilities needed to hire a good SEO agency in Sydney. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick a good SEO company can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Australia.

Simply put, no. A cheap SEO agency will generally resort to unreliable tricks in an attempt to skew Google’s analytics (read: hidden backlinks and spammy content stuffed with meaningless keywords). Google is becoming better and better at detecting these kinds of websites. This means that a cheap SEO optimised website that uses grey-hat SEO tactics could potentially be more damaging as you risk the chance of your site being blacklisted by Google.

There’s numerous metrics we use to measure and define the success of our SEO services in Sydney, including:

• Sales revenue and leads: The #1 success metric of SEO is the impact it is having on your businesses revenue.
• Click-through rates (CTR): the percentage of people who actually click on your website after seeing its organic listing on the search engine results page.
• Keyword ranking: the position where your website appears on a results page for a certain keyword.
• Average time on page: the length of time a user spends on the page after clicking on it. The length of time spent on a page should correspond to the amount of content included, illustrating that the user is engaging with the page.
• Conversion rate: the amount of people who take action on the page, whether it’s signing up to a newsletter, purchasing a product or making an inquiry.
• Website vitals and page speed: the overall health and functioning capabilities of a website.

While there is no one-size-fits-all answer to this question, there are some SEO strategies that work well for businesses in Sydney. One effective strategy is to target location-specific keywords in your website's content, including in titles, meta descriptions, and page content. It's also important to ensure that your website is mobile-friendly and loads quickly. Building high-quality backlinks from other authoritative Sydney-based websites can also help improve your search engine rankings. Finally, having an active presence on local business directories and social media platforms and generating local Google reviews can help improve your visibility to local customers.

With many businesses vying for top search engine rankings, it can be challenging to stand out and get noticed. However, this also means that there is a high demand for effective SEO strategies that can help businesses gain an edge over their competitors. It's crucial to work with an experienced SEO marketing company in Sydney that understands the unique challenges and opportunities presented by the local market and can tailor strategies to your specific needs. By using data-driven insights and the latest SEO techniques, you can improve your visibility and outrank your competitors.

This depends on whether you have the budget, time and internal capabilities needed to hire a good SEO agency in Sydney. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick the best SEO company in Sydney  can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO services in Sydney, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Sydney.

Local SEO and national SEO differ in terms of the audience and the geographic focus. Local SEO targets customers in a specific geographic location, such as a suburb or city, while national SEO targets a wider audience across the country. With local SEO in Sydney, the focus is on ranking in local search results, including Google Maps and directories like TrueLocal and Yellow Pages. National SEO, on the other hand, focuses on ranking for broader, more competitive keywords in the organic search results. The strategies and tactics used in each approach may vary, but both are important for businesses in Sydney looking to improve their online visibility and attract customers.

SEO is a long-term strategy, and ranking improvements on Google can typically be seen within 3 to 6 months, depending on various factors like the current state of your website, the competitiveness of your industry, and the effectiveness of the implemented SEO strategies. 

While tempting, be wary of SEO companies that promise quick results. Achieving a high ranking on Google is a complex and lengthy process that involves numerous factors. Companies that promise quick results often resort to black-hat SEO techniques that can ultimately harm your website's reputation and ranking in the long term. Quality SEO is a long-term project that involves building a strong foundation with thorough research, strategic planning and continuous optimisation.

Off-page SEO refers to the actions taken outside of your own website to impact your rankings within SERPs. This includes strategies like link building, social media marketing, and influencer outreach. The ultimate goal is to build your site's reputation and authority, signalling to search engines that others vouch for the quality of your content.

Local SEO is the process of optimising your online presence to attract more business from relevant local searches. This includes optimising your website for local keywords, managing local business listings, and ensuring your business appears in local directories and on map services. Local SEO is especially important for businesses that serve specific geographic areas.

On-page SEO involves optimising elements on your own website to improve rankings and user experience. Think content, keywords, headers, meta tags, and site speed. Off-page SEO, on the other hand, involves external factors like backlinks, social media strategy and influencer marketing that help build your site's authority and credibility.

At Rocket, we work with a diverse range of industries, from healthcare, real estate, and finance to eCommerce, technology, and more. Our team has the expertise and experience to understand the unique challenges and opportunities in various sectors and tailor SEO strategies accordingly. Get in touch with our SEO experts in Sydney to find out more about the industries we work with.

Yes, we work with WordPress websites. Our team has extensive experience in optimising WordPress sites for SEO, ensuring they are fast, secure and rank well on search engines.

Yes! We have extensive experience in optimising eCommerce websites. We focus on improving product and category pages, enhancing site structure and user experience, and resolving technical challenges to drive more sales.

Hiring an expert SEO agency in Sydney like Rocket offers the advantage of a full team's expertise versus a single freelancer. Each SEO expert in our Sydney team brings their own unique skills and insights to the table, ensuring that you get to benefit from their collective knowledge and experience. Our size also means we can offer comprehensive strategies that cover all aspects of Search Engine Optimisation in Sydney, from technical to content, and international to local SEO.

An expert SEO agency in Sydney also has access to a broader array of cutting-edge tools and resources, including advanced software for analytics, keyword research and competitor analysis, which may not be feasible for a freelancer to maintain. This technology stack helps us to extract deeper insights and implement more effective strategies.

Another point to mention is that SEO agencies can offer scalability and reliability. Agencies like Rocket have the capacity to manage large-scale projects and adapt to your changing needs, ensuring continuity and consistency. Our robust support system includes dedicated account managers, strategists, copywriters and technical support to address any challenges swiftly and efficiently.

Our team at Rocket is obsessed with staying updated with the latest SEO algorithm changes, whether that’s through continuous learning, industry research or attending webinars and conferences. We’re always looking for new strategies to stay in line with the best practices.

Choosing the right Search Engine Optimisation company in Sydney involves considering factors like:

• Agency's Track Record: Evaluate the agency's history and success stories. Look at their case studies, client testimonials and portfolio - do they have the experience and the results to help a business like yours?
• Industry Understanding: Ensure the agency has a deep understanding of your specific industry, including knowledge of your market's challenges and trends. Ask them how they've successfully navigated these in the past for other clients.
• Transparency in Communication: The right agency will maintain open and honest communication. They should be willing to discuss their strategies, provide regular updates, and be clear about what they can (and cannot) achieve.
• Client Relationship Quality: Assess the quality of the agency's client relationships. An agency that values long-term partnerships over short-term gains is much more likely to invest in understanding and achieving your business goals.
• Tailored Strategies: Look for an agency that doesn't offer one-size-fits-all solutions but rather develops tailored strategies that align with your business objectives and target audience.
• Demonstrable Results: The agency should be able to demonstrate clear, measurable results from their SEO campaigns. Ask for performance metrics and examples of how they've improved search engine rankings and driven traffic and conversions for other clients.
• Local Market Insight: For businesses targeting Sydney, the agency must have a strong grasp of the local market. They should understand the nuances of the Sydney market, from consumer behaviour to local search trends.
• Ethical SEO Practices: Ensure that the agency adheres to ethical SEO practices. Avoid agencies that promise quick results through questionable tactics, as these can actually harm your website's reputation in the long run.
• Service Range: Consider whether the agency offers a comprehensive range of services that cater to all aspects of SEO, including technical, content, and off-page strategies.
• Cultural Fit: Finally, the best SEO agency in Sydney for your business will naturally have a culture that aligns with your own. A good cultural fit ensures a more seamless working relationship and a better understanding of your vision and values.

Choosing an SEO company in Sydney ensures you work with professionals who understand the local market dynamics, competition and audience behaviours. With local expertise and insights, a Sydney-based agency like Rocket can provide more targeted and effective SEO strategies for businesses operating in Australia and beyond.

SEO tactics should be reviewed and potentially adjusted on a regular basis, ideally every few months. This is because search engine algorithms are constantly evolving, and what worked well a few months ago may not be as effective now. Regular reviews ensure that your strategy remains aligned with the latest best practices and market trends.

Content is a cornerstone of SEO. High-quality, relevant, and engaging content attracts and retains visitors, encourages backlinks, and helps establish your site as an authoritative source in your field. Regularly updated content also signals to search engines that your website is active and relevant.

Mobile optimisation is crucial for SEO, especially since Google uses mobile-first indexing. This means that the mobile version of your website is considered the primary version when evaluating relevance and ranking. A mobile-optimised site is essential for providing a good user experience and improving your search engine rankings.

Common SEO mistakes include using outdated techniques, ignoring mobile optimization, neglecting the quality of content, keyword stuffing, and failing to analyse and adjust strategies based on performance data. Avoiding these mistakes is key to a successful SEO campaign.