If you are looking to hire for SEO services, you most likely will receive a quote from one agency asking for a few hundred dollars, and a quote from another agency asking for tens of thousands. And chances are, they will both promise the same thing: #1 rank on Google.
While there’s no clear average price for SEO services in Australia, here’s a guide for how much you should expect to pay depending on your business and the type of agency you decide to work with.
The two main factors that impact cost when you decide to outsource SEO projects include the experience of the agency you want to work with, and the complexity and scope of the project itself. This is where price differences really come into play, and why you should consider how much you’re willing to spend.
Effective SEO involves a deep understanding of technical skills and strategy. Working with an experienced SEO agency who delivers strong results for a variety of businesses and industries might be more expensive, however, you are more likely to see an improved organic performance for your website.
For instance, specialist agencies who devote their time, resources and expertise to SEO including onsite, offsite, or an SEO blog and content strategy, are able to understand the idiosyncrasies and up-to-date information that many generalist agencies may not be across.
Compromising on price and experience will only hinder the longevity and performance of your SEO, and is really a waste of time and money for business.
The amount of work required to achieve your SEO goals and how to improve Google organic ranking will depend on factors such as the size of your website, the number of pages you have, the level of competition in your industry, and the amount of content that needs to be created, deleted, or repurposed.
For a brand new website that hasn’t engaged in SEO before, this could mean a significant investment for the first few months to develop a clear strategy and roadmap for ongoing success. For a larger, more complex website with hundreds of pages, a complete audit and website refresh will likely take months of time and budget.
Defining a solid strategy and objectives for your SEO can provide more clarity around where to invest, and how complex the project or ongoing management might be.
Considering the complexity of your project, and taking into account the type of agency you believe is best suited to help you achieve your goals, let’s discuss the average prices you can expect for SEO services is Sydney. Keep in mind that these are a general guide, and are subject to fluctuations.
For small businesses that are are start-up or run locally, the cost of SEO services can range from $1,500 to $5,000 per month.
Medium-sized businesses can expect to pay between $2,500 to $10,000 per month for SEO.
Large businesses with complex websites and extensive content may require a team of SEO professionals to achieve their goals, with prices that range from $10,000 to $50,000 per month.
An SEO audit is an evaluation of your website's technical performance and an identification of areas that need improvement. The audit aims to identify the issues that are impacting your website's search engine rankings, traffic, and user experience. It reviews several areas including website speed, mobile responsiveness, website architecture, on-page optimization, backlinks, and more.
A basic SEO audit can cost anywhere from $1000 to $3,500. The cost of the audit can depend on the size of your website and the complexity of the issues that need to be addressed. The basic audit will typically cover the most essential areas of your website that need improvement, and it will provide you with an action plan to address these issues.
A comprehensive SEO audit on the other hand, which includes a more in-depth analysis of your website's performance, can cost between $2,500 and $15,000. It will cover all areas that a basic audit would, as well as additional areas that may need improvement. This audit will provide you with a detailed report of the current state of your website and a clearly defined roadmap to address the identified issues.
The price of a technical SEO audit can vary based on the complexity of the website and the issues that need to be addressed. Technical SEO audits typically cost more than a basic audit, ranging from $1,500 to $15,000. They dive much deeper into your website's technical performance, such as server errors, schema markup, and other technical aspects of your site you’re probably not familiar with and may be hindering its SEO performance.
As you can see, the cost of SEO services can vary based on the agency you choose, the services you need, and the timeline for achieving your goals. Depending on these factors, as well as the value you place in developing and strengthening a solid SEO strategy, you will need a sufficient budget to achieve your outcomes.
The best way to budget for SEO services is to identify the goals you wish to achieve and then choose an agency that aligns with your objectives. Ensure that you’re SEO budget is well balanced with your marketing investment in other paid channels and brand awareness activity.
It’s advisable to consider the following questions to ask your SEO agency:
Overall, the long-term benefits of investing in SEO can significantly impact your business's bottom line, making it a wise investment for any business looking to grow its online presence.
As the Co-Founder and Senior SEO Strategist at Rocket Agency, Garry has worked to launch and improve marketing campaigns for leading Australian and international brands including Meriton Suites, Luna Park and Medecins Sans Frontieres.
Garry combines his solid mathematical background with a grounding in actuarial studies with business insight and empathy to create cutting-edge marketing campaigns. As a lifelong learner, he stays up-to-date with martech trends in this fast-moving digital space. At Rocket, he has led a team of PPC and SEO specialists that have run award-winning ad campaigns.