SEO Audit Services Sydney + Melbourne

Discover the Key Factors Holding Your Website Back with a Comprehensive SEO Audit

Keep Your Website Healthy with an SEO Checkup by Digital Marketing Experts.

So you've got a website, you're pumping out content left and right, and you're doing everything you can think of to improve your search engine rankings. But for some reason, you're just not seeing the results you want.

An SEO audit is like taking your website to the doctor for a check-up. The SEO specialists at Rocket will dig into the finer details of your site to find out what's going on behind the scenes. And once we know what's working and what's not, we’ll give you specific, practical and relevant advice on how to get the most out of your number one marketing asset - your website.

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Our SEO Audit Services

From site architecture to keyword targeting, on-page optimization, content quality, and backlink profile, Rocket’s SEO audits provide actionable insights to businesses all over Australia, putting them on the path to search engine success.

Backlink Profile

Improve your website's authority with a thorough analysis of your website's backlink profile. A backlink audit identifies potential issues that may be negatively impacting your search engine rankings, looking at the quality and relevance of your backlinks. This may also involve identifying and disavowing low-quality or spammy backlinks that could be harming your website's reputation.

Crawling & Indexation

Ensure that your most important pages are being crawled and indexed correctly. In this audit, we’ll review your website's robots.txt file and sitemap, identify and resolve any crawl errors, and ensure that there are no structural issues that may prevent search engines from being able to access and index your key content.

Site Content

What’s the point of content that nobody ever views? Our SEO content audit analyses each page of your website as well as its traffic and engagement metrics, and identifies outdated or low-performing content, and any gaps in your website's coverage. The result is a more relevant website better suited to the interests of your target visitors.

On-Page Optimisation

Your site content needs to be aligned with your target keywords. An on-page optimisation audit includes a review of your website's metadata, headings, images, internal linking, and keyword usage. Any missing or duplicate information is flagged, as well as opportunities for improvement.

Competitor Research

Stay one step ahead of your closest competitors. Our competitor research audits include an analysis of your competitors' keyword usage, a review of their backlink profiles, and a look at their website structure and content. It may also involve identifying gaps in your competitors' coverage and recommending content that fills those gaps.

Technical Website Health

From errors and redirect chains, to URL structure, security, speed and mobile responsiveness, a technical health audit ensures that your website is as secure and user-friendly as possible for both search engines and users.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.

Why choose Rocket as your SEO Audit agency?

We’re an SEO agency of 50+ digital specialists with a proven record of recommending and implementing improvements that directly lead to increased search engine visibility, traffic and conversions for our clients.

Expertise and Continuous Improvement

Through ongoing training, attending industry conferences, and continuous learning, our audits are informed by the latest best practices and strategies, and reflect any changes in how search engines evaluate various factors.

The Right Tools
and Technology

At Rocket we have access to powerful SEO tools and technologies that enable us to provide best-in-class SEO audits. Whether keyword research and analysis tools, website crawling and auditing software, or analytics platforms we’ll identify all your opportunities for improvement.

Actionable Insights

We go beyond simply identifying areas for improvement and provide clear recommendations based on data-driven analysis. The insights we provide will also be prioritised to ensure that you can focus on the most impactful changes first.

Audits Customised
Just for You

Rocket takes the time to understand your business, industry, target audience, and competitive landscape. The result is a customised series of audits that deliver insights and recommendations that are relevant, actionable, and effective in achieving your SEO objectives.

Comprehensive website SEO audits that drive your long-term SEO strategy.

Technical SEO Strategy

SEO Content Strategy

Offsite SEO Strategy

Are there technical limitations to your website that are hampering its ability to appear high within search engine results?

Based on the severity and potential impact of the various findings in your SEO audit, we can prepare a roadmap for your developers to follow, and ensure you have a manageable way to track progress towards the healthy website you deserve.

Perhaps your website lacks content in important areas, or existing content just does not meet the standards that search engines expect.

We’ll help prepare a strategy around new content that targets relevant keywords and drives traffic to your website, while improving or even removing under-performing content

We can also look at competitor sites to understand the content that’s working for them, and how you can leverage those same topics.

Do you have enough backlinks? How many are genuinely valuable, and how many are potentially harmful? What other opportunities are out there to add links to your most important pages?

We can help you answer all these questions by identifying gaps in your backlink profile and analysing your competitor's backlinks, and help develop a long-term strategy to improve your website's authority and visibility in search engines.

At Rocket, we know how important it is to generate high quality leads and clients for your business. With in-depth local SEO implementation, we will help you reach customers who are actively searching for your products and services in your local area.

These higher intent, geographically localised searches ultimately increase the quality of leads and clients interacting with your business!

Considered one of the most cost-effective marketing strategies, SEO can expand brand awareness among locals by optimising a business's online presence for local search terms.

Implementing a thorough local SEO strategy will allow you to reach audiences you could otherwise miss with a more generic website or Google My Business profile.

Let's talk

Partner with Rocket for the best SEO audits in Australia

1 Let’s talk

Speak to one of our Senior Consultants to learn more about the process, impact, and costs of our SEO audits.

2 Kick-off SEO campaign

Our team of SEO experts will analyse your website and present recommendations based on its findings.

3 Dominate search results

Watch your organic visibility improve as your site realises the potential you always knew it had.

Let’s Talk

Case Studies

Multi-Channel eCommerce Campaign Boosts Attaquer’s YoY Revenue by 25%

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Our SEO Process

Over the 5+ years we’ve been in business as an SEO migration agency, we’ve developed a hyper-focused approach to providing SEO services in Australia. It’s this approach that allows us to direct our efforts onto the many aspects that constitute ‘good SEO’, while also being able to tailor our strategies to suit each business’ distinct market landscape.

1. Competitor research

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

2. Site audit

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

Your website user experience for both desktop and mobile interfaces
Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
The current state of on-page and off-page SEO
Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

3. Keyword research

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

4. Copywriting

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

5. Link building

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

6. Technical SEO

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

7. Local SEO

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

Managing your Google My Business profile
Optimising websites for location-based keywords
Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

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Visit Our Offices

Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

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rocketeers working happily in the office

SEO Blogs

We’d love to audit your site and provide impactful SEO recommendations.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.

SEO Audit FAQs

What is an SEO audit, and why do I need one?

SEO audits are comprehensive evaluations of a website's technical and content elements to identify issues that may be affecting its search engine visibility and performance.

The benefits of implementing recommendations that come from SEO audits can include improved search engine rankings, increased organic traffic, better user experience and higher conversion rates.

How much does an SEO audit cost?

An SEO audit cost can vary depending on a variety of factors, including the scope of the audit, the size and complexity of the website being audited, and the level of experience and expertise of the consultant performing the audit.

It's important to keep in mind that the cost of an SEO audit is an investment in the long-term success of your website and online presence. A comprehensive audit can help you identify critical issues that may be holding your website back from achieving its full potential, and can provide valuable insights and recommendations to help you improve your search engine visibility and overall performance.

What are the most common issues that an SEO audit uncovers?

An SEO audit can uncover a wide range of issues that may be impacting a website's search engine rankings and overall performance. Some of the most common include:

Technical SEO issues such as broken links, duplicate content, missing meta descriptions, slow page speed, or crawl errors.

On-page optimization issues including poor keyword usage, thin content, missing header tags, or poor URL structure.
Content quality issues such as low-quality or duplicate content, content that is out of date, or is simply not engaging for users.
Backlink profile issues like a lack of backlinks, low-quality or spammy backlinks, or an imbalanced anchor text distribution.
Mobile-friendliness issues such as poor mobile responsiveness, slow page speed on mobile devices, or issues with mobile usability.
Local SEO issues like incomplete or inconsistent business listings, poor reviews, or a lack of good on-site content.

How do I know if my website needs an SEO audit?

Signs that may indicate that your website needs an SEO audit include:

Poor search engine rankings - If your website is not ranking well in search engine results pages (SERPs) for relevant keywords, it may be time to perform an SEO audit to identify and address any issues.

Decreased website traffic - an SEO audit can help identify any issues that may be causing the decrease in traffic and provide recommendations for improvement.

Poor user experience - If your website is difficult to navigate, slow to load, or not mobile-friendly, it can negatively impact user experience and search engine rankings. An SEO audit can help identify any technical issues that may be affecting user experience and provide recommendations for improvement.

Website redesign or migration - If you're planning to redesign your website or migrate to a new CMS, an SEO audit can help ensure that your new website is optimised for search engines and set up for success.

Recent search engine algorithm updates - If there have been recent search engine algorithm updates, it's a good idea to perform an SEO audit to ensure that your website is still compliant with the latest guidelines and best practices.

What tools do you use to perform an SEO audit?

There are many tools available to perform an SEO audit, each with its own set of features and capabilities. Some popular tools we use to perform audits include:

Google Analytics - to analyse website traffic and user behaviour
Google Search Console - to monitor website performance and track search engine rankings
SEMrush - to perform keyword research, track rankings, and analyse website traffic
Screaming Frog - to perform website crawls and analyse technical SEO issues
GTmetrix or Google PageSpeed Insights - to analyse website speed and performance

However, it's important to note that while these tools are helpful, they should be used in conjunction with a skilled SEO professional who can interpret the data and make strategic recommendations.

Can an SEO audit be performed on any type of website?

In general, an SEO audit can be performed on any type of website, regardless of the industry or content management system (CMS) used. However, the specific approach to conducting an SEO audit may vary depending on the type of website being audited. For example, an eCommerce website may require a more in-depth analysis of product pages, while a blog may require more focus on content optimization and engagement metrics. Additionally, larger and more complex websites may require more time and resources to complete a comprehensive SEO audit. In any case, an experienced SEO audit agency should be able to perform an effective audit on any type of website, as long as they have the necessary skills and tools to do so.