SEO Audit Company

An SEO audit is a detailed review of your website’s performance in search engines. It analyses what works for your website and what doesn’t for a better ranking.

There are three main areas:

• Technical SEO audit: How easily search engines can crawl, index and understand your site.
• On-page SEO audit: How well your content, keywords and structure align with user intent.
• Off-page SEO audit: How trusted and authoritative your site appears through backlinks and brand mentions.

An SEO content audit unearths opportunities to improve visibility, traffic and overall site health, giving you a clear, actionable roadmap for better search performance.

A few things make it obvious:

• Poor search engine rankings – If your website is not ranking well in search engine results pages (SERPs) for relevant keywords, it may be time to perform an SEO site audit to identify and address any issues.

• Dropping website traffic – An SEO audit helps you figure out what’s dragging you down and what you can do about it.

• Poor user experience – If access and navigation through your website is not easy, is slow to load or not mobile-friendly, it could mean a poor user experience. SEO audit services can likely provide you with recommendations for improvement by pointing out the technical difficulties affecting user experience.

• Website redesign or migration – Planning to redesign your website or migrate to a new CMS? An SEO audit by an agency like Rocket ensures that your new website is optimised for search engines and set up for ultimate success.

Search engines just rolled out a big update – When the rules change, an SEO audit helps you course-correct to stay at a competitive advantage.

The cost of an SEO audit really depends on the size and complexity of your site, how deep you want to go and the experience of the person or agency doing the audit. But think of an SEO site audit as an investment in your website’s future.

Rocket uses a variety of the best industry tools to execute our SEO audits. Each one brings something different to the table. Some platforms we count on include:

• Google Analytics 4 – Shows us who’s visiting and what they’re doing.
• Google Search Console – Tracks how your site’s performing in search and flags issues.
• SEMrush – Helps us research keywords and analyse traffic.
• Ahrefs - Crawls your entire website in the same way a search engine would, identifying technical issues such as broken links, slow-loading pages and missing tags. 
• Screaming Frog – Delves into technical SEO issues during site crawls.
• GTmetrix and Google PageSpeed Insights – Check your site’s speed and performance.
• SE Ranking – Scans your whole site for technical and on-page problems that could hurt your search visibility.

But honestly, these tools are just the start. What really matters is our team. We unpack the data, pull out what actually matters and turn it into a plan that gets you results.

Absolutely. We can audit any website, regardless of your industry or the CMS you use. The way we handle an SEO content audit changes a bit depending on your site. If you run an eCommerce store, we’ll dig deeper into your product pages. For blogs, we’ll focus more on content strategy and engagement. If your site is large or complicated, we’ll spend more time and use more resources to cover every corner.

Whatever kind of website you have, Rocket’s team has the experience and right tools to deliver a thorough SEO audit, finding even more opportunities that will help your site grow.

This will depend on the scope of the project. Sometimes, clients would want to handle the implementation internally. Some clients prefer the development team at Rocket to manage the process directly. Either way, we'll guide you through every step necessary to ensure recommendations are implemented correctly and deliver the intended SEO results.

Rocket doesn’t offer free SEO audits, and for good reason. Most ‘free’ audits only scratch the surface. They can even cause harm if changes are made without the right expertise. Applying incorrect fixes can damage your site or undermine its search performance. Our audits are in-depth and data-driven, delivered by experienced SEO experts who can find the problems and give you tips on how to fix them safely and efficiently. Where SEO is concerned, using a dedicated SEO audit company like Rocket ensures real value, not potentially disastrous quick fixes.

It really depends on your site, but for most small and medium businesses joining Rocket, an SEO audit takes around one to two weeks from start to finish. A technical audit usually takes 7–10 hours plus implementation, while an on-page content audit can take anywhere from 6–18 hours, depending on how many pages you have. Off-page analysis adds up to 5 hours. We spend time digging into strategies, like competitor research, keyword and search intent analysis, before building your SEO content plan. Now’s the time to see what an SEO audit can do for your business.

SEO audits are comprehensive evaluations of a website's technical and content elements to identify issues that may be affecting its search engine visibility and performance.  

The benefits of implementing recommendations that come from SEO audits can include improved search engine rankings, increased organic traffic, better user experience and higher conversion rates.

An SEO audit cost can vary depending on a variety of factors, including the scope of the audit, the size and complexity of the website being audited, and the level of experience and expertise of the consultant performing the audit.

It's important to keep in mind that the cost of an SEO audit is an investment in the long-term success of your website and online presence. A comprehensive audit can help you identify critical issues that may be holding your website back from achieving its full potential, and can provide valuable insights and recommendations to help you improve your search engine visibility and overall performance.

An SEO audit can uncover a wide range of issues that may be impacting a website's search engine rankings and overall performance. Some of the most common include:

Technical SEO issues such as broken links, duplicate content, missing meta descriptions, slow page speed, or crawl errors.

• On-page optimization issues including poor keyword usage, thin content, missing header tags, or poor URL structure.
• Content quality issues such as low-quality or duplicate content, content that is out of date, or is simply not engaging for users.
• Backlink profile issues like a lack of backlinks, low-quality or spammy backlinks, or an imbalanced anchor text distribution.
• Mobile-friendliness issues such as poor mobile responsiveness, slow page speed on mobile devices, or issues with mobile usability.
• Local SEO issues like incomplete or inconsistent business listings, poor reviews, or a lack of good on-site content.

Signs that may indicate that your website needs an SEO audit include:

Poor search engine rankings - If your website is not ranking well in search engine results pages (SERPs) for relevant keywords, it may be time to perform an SEO audit to identify and address any issues.

Decreased website traffic - an SEO audit can help identify any issues that may be causing the decrease in traffic and provide recommendations for improvement.

Poor user experience - If your website is difficult to navigate, slow to load, or not mobile-friendly, it can negatively impact user experience and search engine rankings. An SEO audit can help identify any technical issues that may be affecting user experience and provide recommendations for improvement.

Website redesign or migration - If you're planning to redesign your website or migrate to a new CMS, an SEO audit can help ensure that your new website is optimised for search engines and set up for success.

Recent search engine algorithm updates - If there have been recent search engine algorithm updates, it's a good idea to perform an SEO audit to ensure that your website is still compliant with the latest guidelines and best practices.

There are many tools available to perform an SEO audit, each with its own set of features and capabilities. Some popular tools we use to perform audits include:

• Google Analytics - to analyse website traffic and user behaviour
• Google Search Console - to monitor website performance and track search engine rankings
• SEMrush - to perform keyword research, track rankings, and analyse website traffic
• Screaming Frog - to perform website crawls and analyse technical SEO issues
• GTmetrix or Google PageSpeed Insights - to analyse website speed and performance

However, it's important to note that while these tools are helpful, they should be used in conjunction with a skilled SEO professional who can interpret the data and make strategic recommendations.

In general, an SEO audit can be performed on any type of website, regardless of the industry or content management system (CMS) used. However, the specific approach to conducting an SEO audit may vary depending on the type of website being audited. For example, an eCommerce website may require a more in-depth analysis of product pages, while a blog may require more focus on content optimization and engagement metrics. Additionally, larger and more complex websites may require more time and resources to complete a comprehensive SEO audit. In any case, an experienced SEO audit agency should be able to perform an effective audit on any type of website, as long as they have the necessary skills and tools to do so.