Email Marketing Agency Australia

The Email Marketing Agency Where Results Matter

Email

Drive conversions, boost loyalty and increase brand awareness with effective email marketing.

An effective email marketing strategy is a key driver of business success, helping you achieve your marketing goals and growing your bottom line.

At Rocket, we help businesses achieve these outcomes by using a creative and data-driven approach to email marketing. We’ll understand your unique needs and develop tailored email marketing strategies and design beautiful and impactful emails that drive results. We use a range of tactics and track and analyse key metrics to continually optimise campaigns and improve performance. 

Ready to take your email marketing to the next level?

We partner with businesses just like you!

amazon
Snap Print Solutions vertical PNG
plus fitness
stepping stone
atwork Australia
attaquer
noggin
mirvac
4cabling
rspca
rezdy
the plantman
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Our Email Marketing Services

Do you want to increase ROI, boost engagement, and generate measurable results which support all your marketing activities? Email marketing is the solution. Our expert team of digital marketing specialists have won awards for their work, and we only hire the best talent in the industry. Trust us to deliver email marketing campaigns that not only look great but engage and inspire your subscribers to act.

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Email Strategy Development

A solid strategy is the foundation of a successful approach to email marketing. Without this, sustained success will remain out of reach. Our experts will develop a strategy that drives conversions, builds customer loyalty, and boosts brand awareness.

Email Design & Copywriting

Want to stand out in a crowded inbox? Elevate your email game with eye-catching designs and inspiring copy. Success requires that you don’t just create a memorable experience for your subscribers, but that you also create one that inspires action.

Email Automation

Email automation saves time and increases efficiency by streamlining your email marketing campaigns. Triggered emails also generate higher conversion rates as they are highly relevant and timely. Expect a better overall ROI for your email marketing campaigns with automation.

A/B Testing

A/B testing is a powerful way to optimise email marketing campaigns. By testing different elements like subject lines, CTAs, and content we can find the best-performing version. Applying these learnings will have a significant impact on the ROI of any campaign.

Analytics and Reporting

Want to know what really makes your subscribers tick? Our email marketing analytics and reporting services give you the inside scoop on what's working and what's not, so you can create campaigns that truly resonate with your audience.

Personalisation and Segmentation

From hyper-personalised subject lines to dynamic content, there are endless possibilities for crafting emails that truly stand out. Tailoring emails to individual interests, preferences, and behaviours allows you to achieve higher engagement, conversion, and retention rates.

Let's Talk

Rocket's Other Creative Services

Why choose Rocket as your email design and marketing agency?

We’re an email and digital marketing agency of 50+ specialists with a track record of transforming the performance of our client’s email marketing campaigns.

Track record of successful email campaigns

Rocket has been creating high-performing email marketing campaigns since 2017. We’ve won multiple awards for our marketing campaigns, and we constantly strive to ‘Be Better’ (a core value of ours). Get in touch to learn more about what we’ve achieved for clients just like you.

Industry-leading technology 
and people

The email strategists, designers, writers, coders and data specialists working on your email campaigns use the best tools available. More importantly, we recruit the best people and then ensure we challenge and train them to ensure they remain at the top of their game.

We’ll respect your brand and make it perform in email

We understand that your emails are part of the customer journey of your prospects. Ensuring your emails remain consistent with your brand is a top priority for the Rocket team. We’ll not just follow your brand guidelines, we’ll also make proactive suggestions if we see opportunities for improvement.

Data-driven 
approach

Our team will use their experience and knowledge of best practice to create emails and sequences which will outperform your expectations. On an ongoing basis, our team will use data, experiments and insights to uncover where further improvements are possible. This is an ongoing process at both the strategic and tactical level.

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Webinar: Digital Marketing in Australia 2024

Join us for a live, moderated 60-minute webinar presented by James Lawrence on changes to digital marketing in 2024. Understand attribution and data challenges, AI and how to balance brand and performance ads. Get 8 actionable steps to get digital right in 2024. 

Email campaigns that have a serious impact on your bottom line

Increased conversions
Higher customer engagement and loyalty
Increased brand awareness
Improved customer retention
More efficient marketing
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As email marketing experts, we know that email campaigns can be a key driver of conversions for most businesses. 

By leveraging our experience and expertise, we can help you develop and execute effective email campaigns that drive results. 

From personalised content to targeted CTAs and data-driven optimisation, we use a range of tactics to increase conversions and maximise your ROI. 

Let us help you achieve your conversion goals and take your business to the next level.

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Looking to boost your customer engagement and loyalty? 

Email marketing can help you create unique and engaging email experiences that capture your audience's attention and build a lasting connection. 

From personalised offers to exclusive content and rewards, there are endless creative possibilities for crafting emails that inspire loyalty and drive results. 

By putting your subscribers' needs and interests first, we can create a more meaningful and valuable relationship that will keep them coming back for more.

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Email marketing is a powerful tool for increasing brand awareness. 

By consistently sending emails that promote your brand and showcase your value proposition, you can keep your business top of mind with subscribers. 

Additionally, email campaigns can be designed to share educational and informative content, helping establish your business as a thought leader in your industry. 

This can help build credibility and trust with your audience, ultimately leading to greater brand awareness and recognition.

ecommerce b2b guide

Want to keep your customers coming back for more? 

Use the power of email marketing to create engaging and personalised experiences that build loyalty and trust.

From exclusive offers and promotions to helpful content and tips, email marketing can be a powerful tool for keeping your customers engaged and invested in your brand. By creating a seamless and personalised experience for subscribers, you can improve customer retention and achieve long-term success.

working on laptop b2b guide

Email marketing can make your marketing efforts more efficient in several ways. 

By targeting the right audience with relevant messages, you can eliminate wasted spend on uninterested customers. 

Email automation and segmentation can also save time and resources by delivering messages automatically and streamlining your workflow. 

Finally, email analytics provide valuable insights into the performance of your campaigns, helping you optimise your messaging, targeting, and timing for better results.

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Partner with the best email marketing agency in Australia

1

Let’s Talk

Speak to one of our Senior Consultants to learn more about the process, impact, and costs of improving your approach to email marketing.

2

Launch Great Campaigns

Our strategists, designers, writers and data specialists will work together to create and launch high-performing email campaigns for your brand.

3

Drive Leads and Sales

Watch your return on investment grow as our team increases your results and lifts the performance of all your marketing activities.

Let’s Talk

Rocket has been featured in:

Mumbrella
B&T_K_HR
adnews
marketing mag
smart company
econsultancy
Dynamic Business
Daily Bulletin
retailbiz
martech

Latest Google Reviews

Visit Our Office

Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You’ll find Rocket’s second home in QV Melbourne, right near the State Library. If you’re nearby, we'd love to catch up over a coffee.

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Office Picture
Kev + Emily working
In work meeting
Team working on computer in Rocket office
rocketeers working happily in the office

We'd love to maximise your conversions through email.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.

Email Marketing FAQs

What is email marketing?

Email marketing is a digital marketing strategy that involves the use of email to promote a business, build customer relationships, and drive sales or other desired actions. This can include sending newsletters, promotional offers, event invitations, and other types of content to a list of subscribers who have opted-in to receive emails from the business.

Email marketing is a cost-efficient way for businesses to connect with their audience and can be tailored to individual interests and preferences for maximum engagement and conversion rates. Effective email marketing requires careful targeting, personalisation, and optimisation of messaging, design, and timing.

Why is email marketing important for businesses?

Email marketing is an effective way for businesses to reach customers directly in their inbox and build brand awareness. By using email to share valuable content and promotions, businesses can nurture relationships with subscribers and drive revenue growth.

Additionally, email marketing allows businesses to connect with their audience on a more personal level, delivering relevant and targeted messages that resonate with subscribers. This can lead to higher engagement rates and increased brand loyalty, as well as improved customer relationships.

What are the benefits of email marketing?

Email marketing can have a range of positive outcomes for businesses, from increased revenue and customer loyalty to more efficient marketing and increased brand awareness. By nurturing relationships with subscribers and delivering targeted, relevant content, businesses can drive conversions and increase the lifetime value of their customers.

Email marketing is also highly measurable, with key metrics such as open rates, click-through rates, and conversion rates providing valuable insights for optimising campaigns. By tracking and analysing these metrics, businesses can continually improve their email marketing performance and drive better results over time.

How can I measure the success of my email marketing campaigns?

Key metrics for measuring email marketing success include open rates, click-through rates, conversion rates, and ROI. Open rates represent the percentage of subscribers who opened an email, while click-through rates represent the percentage who clicked on a link in the email. Conversion rates represent the percentage of subscribers who took a desired action after clicking through from an email, such as making a purchase or filling out a form. ROI represents the return on investment for an email campaign.

By tracking and analysing these metrics, businesses can identify areas for improvement and optimise their email marketing campaigns for better results.

How do I build and grow my email list?

Building an email list requires creating opt-in opportunities for website visitors, event attendees, and customers. This can involve using lead magnets such as whitepapers, guides, or discounts to incentivise signups, as well as placing opt-in forms on key pages of the website.

To grow an email list, businesses can use tactics such as social media promotion, paid advertising, and cross-promotion with other businesses or organisations. It is important to always provide value to subscribers and respect their privacy by using opt-in and opt-out processes and adhering to email marketing regulations and best practices.

What are some best practices for email marketing?

Email marketing is a highly effective way for businesses to reach and engage with their audience. However, in order to make the most of this marketing channel, it's important to follow some best practices. Here are some tips for successful email marketing.

  • Firstly, make sure you have a clear objective for your email campaigns. Whether it's to promote a product or service, provide value to your subscribers, or drive conversions, having a clear goal in mind will help you create more effective campaigns.
  • Secondly, ensure that your emails are visually appealing and easy to read. Use clear and concise language and include images and videos to break up the text and add interest.
  • Thirdly, segment your email list to ensure that each subscriber receives relevant and targeted messaging. This will improve engagement and conversion rates and help to build stronger relationships with your audience.
  • Fourthly, ensure that your emails are mobile-friendly, as a large proportion of recipients are likely to view your emails on their mobile devices.
  • Finally, track and analyse your email metrics to measure the success of your campaigns and identify areas for improvement. Key metrics to track include open rates, click-through rates, and conversion rates.

By following these best practices, businesses can create effective and engaging email campaigns that drive results and build strong customer relationships.

What are some common mistakes to avoid in email marketing?

Email marketing is a powerful tool for businesses to connect with their audience and drive results. However, there are also common mistakes that businesses can make when executing email campaigns. Here are some of the most common mistakes to avoid in email marketing:

  • Failing to segment your email list: A lack of segmentation can lead to irrelevant messaging and lower engagement rates.
  • Ignoring mobile optimisation: With more and more people accessing their email on mobile devices, it's important to ensure that your emails are optimised for mobile screens.
  • Neglecting to personalise your emails: Personalisation is key to creating engaging and effective email campaigns. Failing to personalise your emails can lead to lower engagement rates and less effective campaigns.
  • Sending too many or too few emails: Finding the right frequency for your email campaigns is important. Sending too many emails can lead to unsubscribes, while sending too few can lead to lower engagement rates.
  • Overlooking email design: The design of your emails is important for capturing subscribers' attention and creating a positive user experience. Failing to prioritise email design can lead to lower engagement rates and less effective campaigns.
  • By avoiding these common mistakes, businesses can create more effective email campaigns that drive better results and engage their audience. It's important to prioritise personalisation, mobile optimisation, and email design, while also finding the right frequency and segmenting your email list for maximum impact.
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