Google accounts for ~95% of the Australia’s website traffic, with the top organically ranking website on Google receiving 28.5% clicks (source). So if your website isn’t even appearing on the first page, you are axing the number of users who could be interacting with your brand.
By improving your SEO rankings, you establish authority in your industry, outperform competitors, and attract valuable organic search traffic.
Optimising your on-page elements is one of the key ways to increase SEO rankings. These include activities such as:
Google is rewarding high-quality content that is informative, engaging and valuable for users. They are using a criteria labelled E-E-A-T (expertise, experience, authority and trustworthiness) to judge whether the content on websites is written by specialists who have the knowledge and ability to share valuable information. This means you need to do more than keyword stuffing and sharing generic answers for search queries - Google won't consider blog word count for SEO more than the quality of the content itself. Your blogs, landing pages, webinars and ebooks should ideally provide practical and thought-engaging content, backed by experience, that will ultimately teach and inspire your ideal audience.
Less is more: move away from quantity and focus on genuine, quality content.
Start by reviewing your existing content on your website:
Consider backlinks as votes of confidence, telling search engines that your content is trustworthy and an authoritative source amongst a plethora of similar websites.
You can attract backlinks through a number of means:
Backling is often over looked, but is highly valuable in promoting your website as a leader and expert in a particular field.
Search engines are prioritising websites that create a great user experience. This means that your page layout should not be confusing or difficult to navigate, users shouldn’t experience a lag when clicking on your site, and all elements should load quickly.
These are critical factors that impact your SEO ranking.
If you’re users are experiencing any of the following when navigating your website, you should create an action plan to fix them immediately, as it will be creating a negative impact on performance in the long-term if left unaddressed:
Your page structure is difficult to navigate: Focus on intuitive navigation. This means having a clear site structure and easy-to-find information, where users won’t be left wondering where to purchase or how to get in contact.
As the Co-Founder and Senior SEO Strategist at Rocket Agency, Garry has worked to launch and improve marketing campaigns for leading Australian and international brands including Meriton Suites, Luna Park and Medecins Sans Frontieres.
Garry combines his solid mathematical background with a grounding in actuarial studies with business insight and empathy to create cutting-edge marketing campaigns. As a lifelong learner, he stays up-to-date with martech trends in this fast-moving digital space. At Rocket, he has led a team of PPC and SEO specialists that have run award-winning ad campaigns.