Strengthen Your Website Authority with 
Off-Page SEO Services

Off-page SEO encompasses various strategies designed to improve your website’s authority and visibility beyond its pages. It’s crucial for enhancing your search engine rankings and attracting organic traffic. Here’s a closer look at its key elements:

• Backlink Audit: A thorough backlink audit identifies all links pointing to your site using tools like Ahrefs or Semrush. By assessing the quality and relevance of these backlinks, Rocket’s team can pinpoint any harmful links that may jeopardise your SEO performance and develop strategies to address them.
• Competitor Backlink Analysis: Understanding your competitors’ backlink profiles is essential. By analysing the sites that link to them, we can evaluate their link quality and discover opportunities for your link-building efforts, ultimately helping you stay ahead in your industry.
• Brand Mentions: Tracking brand mentions across the web - even those without hyperlinks - allows us to identify potential backlink opportunities. Even without direct links, these mentions can enhance your brand’s reputation and visibility. Rocket’s SEO specialists ensure your brand is referenced in respected publications and on relevant platforms to boost awareness and drive traffic.
• Link Building: Effective link-building focuses on acquiring high-quality backlinks from trustworthy sources. Rocket’s experts ensure these links are relevant, come from sites with strong domain authority, and are contextually placed within relevant content. This approach helps to strengthen your site’s authority and search visibility.
• Creative Digital PR: Our digital PR efforts begin with comprehensive research, followed by brainstorming and developing tailored pitches. We build outreach lists and monitor media coverage, enabling us to seize opportunities for brand exposure and to engage effectively with your target audience.
• Effective Outreach: At Rocket, we prioritise authentic relationships with influencers and industry leaders. By aligning with individuals who resonate with your audience, we foster collaboration that drives engagement. Our outreach is about building momentum over time, leading to lasting benefits for your off-page SEO.

Off-page SEO is vital for establishing your online presence, enhancing search rankings and driving organic traffic. With these strategies, you can significantly improve your website’s credibility and authority in the digital space.

A comprehensive backlink audit involves identifying all existing backlinks pointing to your site using tools like Ahrefs or Semrush. By analysing the quality and relevance of your backlinks, Rocket’s SEO team can develop targeted strategies to optimise your backlink profile. This includes removing any harmful or spammy backlinks to prevent potential penalties that could negatively impact your SEO and rankings. 

Additionally, we look for gaps in your backlink strategy, such as identifying high-authority sites within your niche where you could benefit from securing quality backlinks. Our audit also tracks anchor text distribution to ensure it’s balanced and aligned with your target keywords, improving your relevance in search engine results.

High-quality backlinks share these key points: Relevance, authority, trustworthiness, naturalness, contextual placement and traffic potential. To ensure your backlinks meet these criteria, here are some effective strategies:

• Create high-quality, relevant content: Focus on producing valuable, informative and engaging content relevant to your industry or niche. Content like blog posts, infographics, case studies and original research naturally attracts backlinks from reputable and relevant websites.
• Guest blogging: Reach out to authoritative websites within your industry and offer to write guest posts. Make sure the content is of high value to their audience, and in return, they will typically provide a backlink to your site.
• Building relationships: Network with influencers, industry leaders and bloggers by engaging with their content, commenting on their posts and collaborating on projects. Over time, these relationships can lead to natural backlink opportunities from trusted sources.
• Leverage broken link-building: Identify broken links on high-authority websites that point to content similar to yours. Reach out to the site owner and suggest replacing the broken link with a link to your relevant content.
• Public relations and press releases: Use digital PR to get your brand mentioned in authoritative media outlets. Press releases for new products, services or major company news can attract backlinks from trusted sources in your industry.
• Create shareable resources: Develop comprehensive guides, tools, or resources that others in your industry will find useful and want to reference. These types of content are more likely to be linked by reputable websites.
• Competitor backlink analysis 

Analyse the backlink profiles of your competitors using tools like Ahrefs or SEMrush to identify which sites are linking to them. Reach out to those same websites and offer better or more up-to-date content for them to link to.

The success of off-page SEO campaigns is measured by evaluating key metrics both at the start and upon completion. This includes assessing the number and quality of backlinks acquired, improvements in search engine rankings, increased organic traffic and enhanced brand visibility.

Additionally,  Rocket’s team provides clients with regular reports that track these metrics, allowing you to understand the overall impact on your off-page SEO objectives and make data-driven adjustments as needed.

In short, it’s very important!

Google has moved to a mobile-first index, meaning that the mobile version of your website will become the version Google will use to determine search engine rankings. Not only that, but consumers depend on their phones to answer search related queries, especially using Siri and Google Maps to find a business quickly and in their proximity. 

Optimising your website for mobile devices is critical to promote an efficient and positive user experience. At the end of the day, you want to make interactions with your business, as easy for your customers as possible!