Off-Page SEO Services

Link building is the process of earning backlinks from other reputable websites to your own. These links act as signals of trust that help search engines recognise your site as credible and relevant. At Rocket, our link-building services focus on quality over quantity, securing links from trusted, high-authority sites that strengthen visibility, build brand authority and attract more qualified organic traffic.

Learning how to improve off-page SEO starts with building high-quality backlinks from credible websites in your industry. Focus on earning brand mentions, creating shareable content and collaborating with trusted partners through digital PR and outreach. Strengthen visibility further by aligning your off-page SEO strategy with social media, PPC and creative campaigns to build a consistent, recognisable brand across every channel. That’s how to improve off-page SEO. 

Off-page SEO covers various strategies designed to improve your website’s authority and visibility beyond its pages. The main types of off-page SEO include backlink audits, competitor backlink analysis, brand mentions, link building, digital PR and outreach. These efforts increase your visibility, credibility and organic traffic. Here’s a closer look:

• Backlink Audit: A backlink audit identifies all links pointing to your site using tools like Ahrefs or Semrush. We assess link quality and relevance to recover lost opportunities and maintain strong SEO performance.
• Competitor Backlink Analysis: Analysing your competitors’ backlink profiles helps us find new opportunities for link building and keep your brand ahead in search visibility.
• Brand Mentions: Tracking brand mentions across the web allows us to turn them into backlink opportunities. Rocket’s specialists ensure your brand appears in respected publications and relevant platforms to boost awareness and traffic.
• Link Building: Our link-building services focus on high-quality backlinks from trusted, relevant sources. This strengthens your site’s authority and improves search visibility.
• Creative Digital PR: We research, brainstorm and develop tailored pitches, build outreach lists and monitor coverage to secure valuable exposure for your brand, highlighting the benefits of digital PR for visibility and trust.
• Effective Outreach: We build authentic relationships with influencers and industry leaders who align with your audience and values, creating lasting results for your off-page SEO.

Together, these off-page SEO techniques ensure your site continues to build trust, authority and long-term visibility.

A comprehensive backlink audit involves identifying all existing backlinks pointing to your site using tools like Ahrefs or Semrush. By analysing the quality and relevance of your backlinks, Rocket’s SEO team can develop targeted strategies to optimise your backlink profile. We focus on evaluating link health, recovering valuable lost backlinks and identifying domains that may need closer monitoring to maintain strong SEO performance.

Additionally, we look for gaps in your backlink strategy, such as identifying high-authority sites within your niche where you could benefit from securing quality backlinks. Our audit also tracks anchor text distribution to ensure it’s balanced and aligned with your target keywords, improving your relevance in search engine results.

High-quality backlinks share these key points: relevance, authority, trustworthiness, naturalness, contextual placement and traffic potential. To ensure your backlinks meet these criteria, here are some effective strategies:

• Create high-quality, relevant content: Focus on producing valuable, informative and engaging content relevant to your industry or niche. Content like blog posts, infographics, case studies and original research naturally attracts backlinks from reputable and relevant websites.
• Guest blogging: Reach out to authoritative websites within your industry and offer to write guest posts. Make sure the content is of high value to their audience, and in return, they will typically provide a backlink to your site.
• Building relationships: Network with influencers, industry leaders and bloggers by engaging with their content, commenting on their posts and collaborating on projects. Over time, these relationships can lead to natural backlink opportunities from trusted sources.
• Leverage broken link building: Identify broken links on high-authority websites that point to content similar to yours. Reach out to the site owner and suggest replacing the broken link with a link to your relevant content.
• Public relations and press releases: Use digital PR to get your brand mentioned in authoritative media outlets. Press releases for new products, services or major company news can attract backlinks from trusted sources in your industry.
• Create shareable resources: Develop comprehensive guides, tools or resources that others in your industry will find useful and want to reference. These types of content are more likely to be linked by reputable websites.
• Competitor backlink analysis: Analyse the backlink profiles of your competitors using tools like Ahrefs or SEMrush to identify which sites are linking to them. Reach out to those same websites and offer better or more up-to-date content for them to link to.

The success of off-page SEO campaigns is measured by tracking key metrics from start to finish. We evaluate the number and quality of backlinks earned, improvements in rankings, growth in organic traffic and overall brand visibility.

Rocket’s team provides regular reports that clearly show performance and progress, giving you the insights needed to refine your off-page SEO strategy and achieve stronger visibility and traffic growth.