Seamless Site Migrations and 40x Organic Traffic Lift for Canopy Early Education
About Canopy Early Education
Canopy Early Education is a Queensland-based daycare and early learning provider. When they first partnered with Rocket, they operated a single location with big ambitions to grow. Fast forward six months - they’re now a multi-site provider, having acquired and integrated two additional centres under the Canopy brand. With no SEO foundation or tracking in place, we worked together to build their digital presence from the ground up.
Challenge
Canopy had the ambition and momentum to grow fast, but their digital foundation wasn’t yet built to support it. With no tracking, minimal backend access and no SEO history to speak of, their online presence was invisible to prospective parents searching for their services online.
To add to the complexity, they had just acquired two full centres and partial assets from another, each with existing domains and organic search performance that needed to be retained, migrated and enhanced. This SEO project wasn’t just about taking webpages live, it was about protecting brand equity, redirecting parents correctly and setting the business up to scale without having to rely on paid ads.
Solution
Rocket’s expert SEO team got to work immediately:
1. Scalable site structure
We built a clean, scalable site structure with dedicated ‘service’ pages for Canopy’s core offering and new location pages for each centre.
2. SEO migration strategy
We managed two full SEO migrations and one partial migration - consolidating legacy domains, preserving existing search equity and ensuring parents searching for previously independent centres found their way to Canopy.
3. Technical SEO foundation
We implemented new tracking and resolved technical issues to create a clean foundation for SEO growth.
4. Local content strategy
We launched an ongoing content strategy focused on blog topics that addressed the questions and needs of local parents, boosting local visibility and authority.
5. User-focused optimisation
All onsite optimisations were made with the user experience in mind, which played a big role in increasing trust and conversions.
All of this was done in close partnership with Canopy’s team, without drowning in jargon and assumptions. Within six months, Canopy Early Education achieved brilliant results!
Outcomes
40%
increase in organic traffic YoY
409%
increase in Top-10 keywords YoY
40%
uplift in organic CTR YoY
Final Thoughts
Canopy Early Education engaged with Rocket as their trusted digital marketing partner. In just six months, we delivered a complete digital foundation, protected valuable SEO equity through complex migrations and scaled their visibility to match their expanding footprint. This was the right kind of growth - targeted, location-specific and aligned with real-world expansion.
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