SEO Strategy Agency

A Customised SEO Strategy is a Blueprint for Success

SEO Agency

From chaos to clarity - how an SEO strategy brings focus

Attempting SEO without a strategy is like playing darts blindfolded. You might get lucky and hit the bullseye once in a while, but you'll likely miss the mark more often than not. It's like throwing spaghetti at a wall and hoping something sticks. Sure, you might get a few pieces to stay up there, but most of it will fall to the floor. 

A solid SEO strategy is like a roadmap, guiding you to your destination with purpose and direction. And because we know that SEO is not a one-size-fits-all solution, at Rocket, we believe that every new client engagement should start with thorough research and strategy development. Every client is unique, and their online marketing strategy should reflect that.

We work with businesses just like you!

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atwork Australia
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Our SEO Strategy Development

During our research phase, SEO specialists at Rocket dive deep into your business, your industry, and your target audience. We analyse your current SEO performance and identify areas for improvement. We also conduct competitor research to gain insights into their SEO tactics and identify opportunities for your business to gain an edge.  Armed with these insights, we’ll then build out a roadmap of SEO deliverables designed with your business success in mind.

Keyword research

Focus where the opportunities are greatest.  More than simply finding what your target audience is using to search for your products and services, we build a comprehensive and integrated document of opportunities grouped by themes and sub-themes, that powers your entire content strategy.

Content strategy

Whether it’s creating new content or improving existing content, our approach ensures that all content is prioritised in line with opportunities identified in earlier stages of research. From evergreen pages to blog content and video resources, we deliver a data-driven content roadmap that sets you up for success.

Technical SEO strategy

Your website needs strong technical foundations for SEO to be its most effective, and the larger your site is, the more difficult this can be to manage. We create technical roadmaps for developers that balance the SEO impact of the work with the challenges of implementation.

IA and taxonomy reviews

Help search engines better understand the content on your site by ensuring it reflects the hierarchy of your topics. A thorough IA (Information Architecture) and taxonomy review can identify areas where your site's organisation can be improved, such as rebuilding navigation, consolidating redundant content or reorganising webpages to improve SEO results.

Competitor research

Stay one step ahead of your closest competitors. Our  competitor research audits include an analysis of your competitors' keyword usage, a review of their backlink profiles, and a look at their website structure and content. It also involves identifying gaps in your competitors' coverage and recommending content that fills those gaps.

Backlink strategy

Improve your website's authority with a thorough analysis of your website's backlink profile. A backlink audit identifies potential issues that may be negatively impacting your search engine rankings, looking at the quality and relevance of your backlinks. This may also involve identifying and disavowing low-quality or spammy backlinks that could be harming your website's reputation.

Industry-recognised digital agency

Rocket is a Google Premier Partner, a title awarded to only 3% of all agencies in Australia. We were Australia's first Bing Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Platinum Partner for the work we do in marketing automation. Rocket is also recognised as Australia's Top Full-Service Digital Company on independent review platform, Clutch and is named one of Australia's top-ranked workplaces on the 2023 AFR Boss Best Places to Work list.
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Microsoft Ads Partner

Why choose Rocket for SEO Strategy?

We’re an SEO agency of 50+ digital specialists with a proven record of developing SEO strategies that directly lead to increased search engine visibility, traffic and conversions for our clients.

We get

At Rocket, we don’t just understand SEO, we understand business. We have experience with hundreds of clients of every type and across every industry imaginable, you can be sure that we will get what makes you unique and will reflect that in our SEO strategy for your business.

Data-driven approach

All the research in the world means nothing if you don’t know how to interpret the data. At Rocket we’re very confident in our ability to analyse data and draw the right insights to build SEO strategies to capitalise on positive trends and reverse negative trends.


An SEO strategy shouldn’t be something that’s executed in a silo. Our team will explain where your opportunities are, and how we intend to capitalise on them. Effective communication is crucial to ensure that our campaign objectives align with your expectations.

We're invested in your results

Over the years we’ve developed strategies that have powered many successful SEO campaigns, and won awards from Australian and international authorities for our strategic approach to digital marketing.

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Webinar: Digital Marketing in Australia 2024

Join us for a live, moderated 60-minute webinar presented by James Lawrence on changes to digital marketing in 2024. Understand attribution and data challenges, AI and how to balance brand and performance ads. Get 8 actionable steps to get digital right in 2024. 

Custom SEO strategies for all types of businesses

Ecommerce stores
Local businesses
B2B companies
Ecommerce image

An ecommerce SEO strategy involves optimising product detail and listing pages, category pages, and other important pages that can drive traffic and conversions. It’s also important that we review how shoppers are able to locate products on site, with pages for common searches and the right combination of search filters.

Ecommerce strategy can also involve how to manage discontinued or seasonal items, advising on mega-menus for navigation, and resolving challenges that search engines may have crawling extremely large sites.

Rocket’s SEO specialists are pros at driving quality organic traffic to your Ecommerce store to maximise conversions.

Local SEO image

SEO strategy for local businesses typically involves optimising for location-specific keywords, creating local business listings on Google My Business and other directories, building local citations, and gathering reviews from customers.

We’ll also advise on how best to present your location(s) on site, and advise on how to maximise the potential for clicks and calls on those pages.

Rocket has implemented award-winning local SEO campaigns for clients like Plus Fitness, Jamesons Strata, Aurrum Kids and the like.

Enterprise SEO image

Differences between B2B and B2C companies may include in target audience (usually a smaller group of decision-makers), sales cycles (typically longer), and buying behaviours (more research and consideration).

Therefore, the SEO strategy we propose for a B2B business will focus on creating content that addresses the specific pain points, needs, and interests of this target audience, while also establishing the business as a thought leader in its industry.

Rocket has delivered high-converting and high-raking SEO content for a range of B2B businesses, helping to reduce media spend and reliance on paid ads.

Let's talk

Partner with Rocket for comprehensive strategy development


Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives.


Kick-off SEO campaign

Our team of SEO specialists will identify opportunities through detailed research, and provide strategic direction for your business.


Dominate search results

Watch your organic visibility improve as we execute the custom roadmap we’ve prepared with your objectives in mind.

Let’s Talk

Rocket has been featured in:

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Dynamic Business
Daily Bulletin

Our SEO Process

Over the 5+ years we’ve been in business as an SEO migration agency, we’ve developed a hyper-focused approach to providing SEO services in Australia. It’s this approach that allows us to direct our efforts onto the many aspects that constitute ‘good SEO’, while also being able to tailor our strategies to suit each business’ distinct market landscape.

1. Competitor research

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

2. Site audit

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

  • Your website user experience for both desktop and mobile interfaces
  • Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
  • The current state of on-page and off-page SEO
  • Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

3. Keyword research

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

4. Copywriting

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

5. Link building

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

6. Technical SEO

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

7. Local SEO

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

  • Managing your Google My Business profile
  • Optimising websites for location-based keywords
  • Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

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Visit Our Offices

 Our Sydney office is located in the creative heart of Surry Hills, just a 3-minute walk from Central Station. You'll find Rocket's second home in QV Melbourne, right near the State Library. If you're nearby, we'd love to catch up over a coffee.

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SEO Blogs

We’d love to help you develop an SEO strategy for your business.

Drop us a line.

If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.
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SEO Strategy FAQs

What types of businesses can benefit from an SEO strategy?

Any type of business that has a website can benefit from an SEO strategy. Whether it's a small local business or a large multinational corporation, having a strong online presence is essential for reaching potential customers and increasing revenue. New businesses can benefit from SEO strategy development in order to establish a strong online presence from the beginning and reach potential customers early on. Small businesses that serve a specific geographic area can benefit from local SEO strategies, which focus on optimising their website for local search queries. And all lead generation businesses and ecommerce stores have their own unique features that make bespoke SEO strategy creation essential.

How long does it take to develop an effective SEO strategy?

The time it takes to develop an effective SEO strategy can vary depending on a variety of factors such as the size of the website, the scope of the project, the complexity of the market, and the competitiveness of the industry.

Generally, a comprehensive SEO strategy can take some weeks to develop as it involves a thorough analysis of the website, the industry, the competition, and the target audience. It also requires developing a clear understanding of the client's goals and objectives and aligning them with the SEO strategy.

However, it's important to note that SEO is an ongoing process, and strategies may need to be adjusted and updated over time as search engines and consumer behaviours evolve. So, while it may take some time to develop an initial strategy, it's important to view SEO as a continuous effort rather than a one-time project.

What are the key components of developing a successful SEO strategy?

Successful SEO strategy development requires several key components. Firstly, it is important to conduct comprehensive research to identify the target audience, keyword opportunities, and competitor landscape. This research helps to inform the overall strategy and ensure that the content is optimised for the right keywords and audience.

Secondly, a technical SEO audit is crucial to ensure that the website is optimised for search engines and that there are no technical issues that could impact the website's performance in search results.

Thirdly, a content strategy is essential to ensure that the website has high-quality content that is optimised for the target keywords and audience. This can include on-page optimization, such as meta tags and headers, as well as off-page optimization, such as content marketing and link building.

Lastly, ongoing analysis and optimization are important to ensure that the strategy is effective and to identify any opportunities for improvement. This can include monitoring keyword rankings, analysing website traffic, and making changes to the strategy as necessary.

How important is content in an SEO strategy?

Content is a crucial component of a successful SEO strategy. Search engines value high-quality, relevant, and engaging content that satisfies user search queries. Without good content, it is difficult to rank well in search engine results pages (SERPs) and attract traffic to your website. And content does not mean just blogs - content can take many forms, including articles, videos, white papers, infographics, and more.

Creating and promoting high-quality content can also help attract backlinks from other websites, which is another important factor in search engine rankings.

How do you prioritise SEO tactics within a strategy?

We usually start by identifying quick wins - any low-hanging fruit, or tactics that can be implemented quickly and easily but still have a significant impact on your SEO. This can help build momentum for your overall strategy.

Next, we’ll assess the potential impact of each tactic, as well as evaluating the resources required to implement each tactic, including time, budget, and complexity. 

Based on the above, we’ll then create a roadmap that prioritises the tactics we will implement and when.

Can an SEO strategy be successful without paid search or social media advertising?

While paid search and social media advertising can complement an SEO strategy, they are not necessary for success. A strong SEO strategy can drive organic traffic to a website and improve its search engine rankings without relying on paid advertising. However, it is important to note that each business is unique and its specific needs and goals may require a different mix of digital marketing tactics. Ultimately, the success of an SEO strategy will depend on a variety of factors, including the quality of the content, technical SEO elements, backlink profile, and overall user experience of the website.

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