A Customised SEO Strategy is a Blueprint for Success

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

There’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

• Managing your Google My Business profile
• Optimising websites for location-based keywords
• Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

Any type of business that has a website can benefit from an SEO strategy. Whether it's a small local business or a large multinational corporation, having a strong online presence is essential for reaching potential customers and increasing revenue. New businesses can benefit from SEO strategy development in order to establish a strong online presence from the beginning and reach potential customers early on. Small businesses that serve a specific geographic area can benefit from local SEO strategies, which focus on optimising their website for local search queries. And all lead generation businesses and ecommerce stores have their own unique features that make bespoke SEO strategy creation essential.

The time it takes to develop an effective SEO strategy can vary depending on a variety of factors such as the size of the website, the scope of the project, the complexity of the market, and the competitiveness of the industry.

Generally, a comprehensive SEO strategy can take some weeks to develop as it involves a thorough analysis of the website, the industry, the competition, and the target audience. It also requires developing a clear understanding of the client's goals and objectives and aligning them with the SEO strategy.

However, it's important to note that SEO is an ongoing process, and strategies may need to be adjusted and updated over time as search engines and consumer behaviours evolve. So, while it may take some time to develop an initial strategy, it's important to view SEO as a continuous effort rather than a one-time project.

Successful SEO strategy development requires several key components. Firstly, it is important to conduct comprehensive research to identify the target audience, keyword opportunities, and competitor landscape. This research helps to inform the overall strategy and ensure that the content is optimised for the right keywords and audience.

Secondly, a technical SEO audit is crucial to ensure that the website is optimised for search engines and that there are no technical issues that could impact the website's performance in search results.

Thirdly, a content strategy is essential to ensure that the website has high-quality content that is optimised for the target keywords and audience. This can include on-page optimization, such as meta tags and headers, as well as off-page optimization, such as content marketing and link building.

Lastly, ongoing analysis and optimization are important to ensure that the strategy is effective and to identify any opportunities for improvement. This can include monitoring keyword rankings, analysing website traffic, and making changes to the strategy as necessary.

Content is a crucial component of a successful SEO strategy. Search engines value high-quality, relevant, and engaging content that satisfies user search queries. Without good content, it is difficult to rank well in search engine results pages (SERPs) and attract traffic to your website. And content does not mean just blogs - content can take many forms, including articles, videos, white papers, infographics, and more.

Creating and promoting high-quality content can also help attract backlinks from other websites, which is another important factor in search engine rankings.

We usually start by identifying quick wins - any low-hanging fruit, or tactics that can be implemented quickly and easily but still have a significant impact on your SEO. This can help build momentum for your overall strategy.

Next, we’ll assess the potential impact of each tactic, as well as evaluating the resources required to implement each tactic, including time, budget, and complexity. 

Based on the above, we’ll then create a roadmap that prioritises the tactics we will implement and when.

While paid search and social media advertising can complement an SEO strategy, they are not necessary for success. A strong SEO strategy can drive organic traffic to a website and improve its search engine rankings without relying on paid advertising. However, it is important to note that each business is unique and its specific needs and goals may require a different mix of digital marketing tactics. Ultimately, the success of an SEO strategy will depend on a variety of factors, including the quality of the content, technical SEO elements, backlink profile, and overall user experience of the website.