SEO Strategy Services

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting an SEO plan specifically for your business.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO project.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building remains one of the most powerful ways to improve your website’s authority and search engine rankings. At its core, it’s the process of acquiring high-quality backlinks - links from other reputable websites that point back to your own. These backlinks signal to Google that your content is trustworthy and valuable, helping boost visibility in search results and speeding up the indexing of new pages.

At Rocket, we go beyond the basics of link acquisition. Our approach includes strategic outreach to relevant publishers and content creators, securing placements that provide real value - not just SEO points. We also focus on brand mentions and digital PR -  earning your business coverage on high-authority platforms, news sites, blogs, and industry publications. These kinds of mentions not only support your backlink profile, but also build brand awareness and drive referral traffic from trusted sources. Our link building strategies are purpose-driven and fully integrated into your broader SEO and content goals, ensuring every link helps grow both your rankings and your reputation.

This is the part of SEO that handles the behind-the-scenes foundations of your website - the nuts and bolts that users rarely see but search engines rely on. While on-page strategies focus on content and keywords, our technical services ensure your site is fast, crawlable, and structured for search engine visibility. From page speed and XML sitemaps to domain configuration, URL structure, breadcrumb navigation, and optimised code like HTML, JavaScript and CSS - these critical elements all contribute to how well your site performs in organic search.

Because these components are highly specialised, they require more than just basic SEO knowledge. At Rocket, our experienced team takes a strategic approach to your site’s infrastructure - making precise, performance-driven enhancements that help search engines properly index and render your pages. It’s not just about ticking boxes; it’s about creating a solid, search-friendly foundation that elevates every other part of your digital marketing.

If your ideal customers are searching in your city or suburb—not in rural Iceland or a small town in Brazil—then your online presence needs to reflect that. With nearly half of all Google searches tied to location, showing up for geographically relevant queries can make or break your visibility in local markets.

We help businesses reach nearby customers by optimising for location-specific intent. This includes managing your Google Business Profile, refining your on-site content to reflect service areas, and building high-quality local backlinks. Whether someone’s searching “near me” or looking for a provider in their suburb, we make sure your business is front and centre when it matters most.

Any type of business that has a website can benefit from an SEO strategy. Whether it's a small local business or a large multinational corporation, having a strong online presence is essential for reaching potential customers and increasing revenue. New businesses can benefit from SEO strategy development in order to establish a strong online presence from the beginning and reach potential customers early on. Small businesses that serve a specific geographic area can benefit from local SEO strategies, which focus on optimising their website for local search queries. And all lead generation businesses and ecommerce stores have their own unique features that make bespoke SEO strategy creation essential.

The time it takes to develop an effective SEO strategy can vary depending on a variety of factors such as the size of the website, the scope of the project, the complexity of the market, and the competitiveness of the industry.

Generally, a comprehensive SEO strategy can take some weeks to develop as it involves a thorough analysis of the website, the industry, the competition, and the target audience. It also requires developing a clear understanding of the client's goals and objectives and aligning them with the SEO strategy.

However, it's important to note that SEO is an ongoing process, and strategies may need to be adjusted and updated over time as search engines and consumer behaviours evolve. So, while it may take some time to develop an initial strategy, it's important to view SEO as a continuous effort rather than a one-time project.

Successful SEO strategy development requires several key components. Firstly, it is important to conduct comprehensive research to identify the target audience, keyword opportunities, and competitor landscape. This research helps to inform the overall strategy and ensure that the content is optimised for the right keywords and audience.

Secondly, a technical SEO audit is crucial to ensure that the website is optimised for search engines and that there are no technical issues that could impact the website's performance in search results.

Thirdly, a content strategy is essential to ensure that the website has high-quality content that is optimised for the target keywords and audience. This can include on-page optimization, such as meta tags and headers, as well as off-page optimization, such as content marketing and link building.

Lastly, ongoing analysis and optimization are important to ensure that the strategy is effective and to identify any opportunities for improvement. This can include monitoring keyword rankings, analysing website traffic, and making changes to the strategy as necessary.

Content is a crucial component of a successful SEO strategy. Search engines value high-quality, relevant, and engaging content that satisfies user search queries. Without good content, it is difficult to rank well in search engine results pages (SERPs) and attract traffic to your website. And content does not mean just blogs - content can take many forms, including articles, videos, white papers, infographics, and more.

Creating and promoting high-quality content can also help attract backlinks from other websites, which is another important factor in search engine rankings.

We usually start by identifying quick wins - any low-hanging fruit, or tactics that can be implemented quickly and easily but still have a significant impact on your SEO. This can help build momentum for your overall strategy.

Next, we’ll assess the potential impact of each tactic, as well as evaluating the resources required to implement each tactic, including time, budget, and complexity. 

Based on the above, we’ll then create a roadmap that prioritises the tactics we will implement and when.

While paid search and social media advertising can complement an SEO strategy, they are not necessary for success. A strong SEO strategy can drive organic traffic to a website and improve its search engine rankings without relying on paid advertising. However, it is important to note that each business is unique and its specific needs and goals may require a different mix of digital marketing tactics. Ultimately, the success of an SEO strategy will depend on a variety of factors, including the quality of the content, technical SEO elements, backlink profile, and overall user experience of the website.