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Learn the tools you need to prepare your team for AI automation. Understand where it…
Read ArticleWhat Percentage of Your Revenue Should Go Into Marketing?
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Read ArticleChatGPT Traffic Converts 5.1x More Than Organic Traffic
ChatGPT traffic converts 5.1x more than organic traffic. Discover why and what it means for…
Read ArticleThe Science of Influence: How Dr. Robert Cialdini’s Principles are Shaping Modern Marketing
Explore how Robert Cialdini’s 7 principles of influence apply to modern marketing. Discover...
Read ArticleWhy Making Every Marketing Decision Based on Data Is a Terrible Idea
You can't measure everything in marketing, so here's what you should do instead.
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Why is it So Challenging to Generate Quality Leads in B2B Marketing?
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Discover how you can make your metrics work smarter for your business.
Read ArticleUnlocking ROI in Paid Search | When to Invest in Brand Campaigns
Read why paid search brand campaigns are vital for maximising clicks, protecting traffic, and dominating…
Read ArticleThe Latest & Most Important Updates to Google Ads in 2024
Tackle the new changes to Google Ads and optimise your digital campaigns successfully in 2024.
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SEO Trends in 2024 So Far: What You Need to Know
A summary from Rocket’s award-winning SEO Specialists of all the significant trends you need to…
Read ArticleFixed! 25 Practical Tips to Turnaround a Failing Campaign
A list of 25 fantastic tips on ad platforms, creative, conversions, and SEO that will…
Read Article7 Digital Marketing Statements That Drive Me Crazy
Read up on digital marketing myths that can influence bad decision-making and hamper your strategy's…
Read ArticleWhat Senior Marketers Need to Know about SEO Migration
Delve into the what, why, and how of SEO Migration's ability to get your business…
Read ArticleCompetitor Research: 5 Steps to Being the Best Marketer in your Industry
Competitor research is free, simple and fast and will make you faster and more efficient…
Read ArticleMarketing Decision Making Has Never Been Harder
Marketers and decision-makers need to better understand data do’s and dont’s if they want to…
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You cannot have sustained marketing success without delivering the right messaging and offer at the…
Read ArticleWhy Evergreen Content is the King of All Content
There’s a very good chance that the last thing your audience needs or wants is…
Read ArticleWhy Growing Your First-Party Data is Crucial
Data will continue to be a critical part of your marketing toolkit, but only if…
Read ArticleCreating a Digital Marketing Plan
Invest in a solid digital strategy and create longevity for your businesses’ success.
Read ArticleBuilding an Effective Recession Marketing Strategy
Here is how you can build a strong recession marketing strategy for long-term performance.
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Here are the 12 signs that you have a strong brand, making marketing and sales…
Read ArticleChatGPT - What Australian Marketers Need To Know
As a marketer, it’s time to use ChatGPT and spend time improving how it performs…
Read ArticleWhat, When and How to Outsource Your Marketing to a Digital Agency
Here’s a guide to help you discover which parts of your marketing you should outsource,…
Read ArticleWhat To Do When Your Marketing Campaign is Failing
Got any marketers near you? Quick! Grab one and ask them if they’ve ever had…
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5 Campaign Ideas to Maximise eCommerce Sales this Christmas
Here is a list of 5 Christmas campaign ideas eCommerce businesses should consider to drive…
Read Article6 B2B Digital Marketing Metrics Service Businesses Should Measure
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Read ArticleWhy Smarter Marketing Starts with the Data You Already Have
Just as oil changed the global economy forever, data has become the energy that powers…
Read ArticleSmart Digital Marketing Recruitment Strategies
Here’s a step-by-step guide to how we recruit marketers. Looking for a short-cut? There isn’t…
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B2B businesses typically have a long sales cycle and so, staying top of mind of…
Read Article7 Proven Steps to Hiring the Best Digital Marketing Agency for Your Business
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Winning is amazing, but not essential to getting solid benefit in terms of attracting potential…
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When the pay-per-click revolution first took marketers by storm, life was great… digital marketing was…
Read ArticleHow to Get the Most Out of Your Digital Marketing Agency
Experience has taught us that there are 4 rules which are crucial to delivering a…
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Maintaining a healthy client/agency relationship shouldn't be hard. Here, we explore the top five common…
Read ArticleAre Digital Marketing Agencies Worth The Money?
Most businesses now need to digitally market themselves to remain competitive. But they don’t necessarily…
Read ArticleA Guide To Outsourcing a Digital Marketing Agency: Why and Why Not?
Find out whether you should hire digital marketing agencies and if they're worth the money…
Read ArticleTop 7 Frustrations of a Digital Marketing Manager - How We Can Support You
Digital marketing can be fruitful - but often times, stressful. Here are some common frustrations…
Read ArticleThis Marketing Number Will Transform Your Business
Spoiler alert though, a marketing goal (often total leads, sales or revenue) is not the…
Read ArticleAre Webinars the Next Big Thing in your Marketing Mix?
If you’re a business that already runs in-person events, running a webinar is almost certainly…
Read ArticleHere's What We've Seen in Our Own Marketing in 2020
It’s a rare chance to grow your market share at the expense of those who…
Read Article4 Golden Principles of Marketing to Live By In The Digital Age
Learn from Rocket Co-Founder, James Lawrence, as he runs through 4 golden rules to help…
Read ArticleWhatever the Question, a Single Channel Is Never the Answer
In today’s world, tactics are constantly changing, and virtually every business we have ever seen…
Read ArticleAre Your Sales and Marketing Teams BFFs?
We remain stunned by the number of otherwise smart companies who allow their sales and…
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5 Ways Your Competitors Can Help Your Google Ads Campaigns
It is quite common to hear people talk about business in terms of a battle,…
Read ArticleWhy is it Important to Invest in Digital Marketing During Australia's Recession?
The quirky thing about a recession is that you don’t know you’re in one until…
Read ArticleMarketing In This Terrible Time
It feels terrible writing this article when a pandemic is underway, and lots of Australian…
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Having your ads shown to your target customers during the holidays is a tricky task.…
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One of the scariest things I hear when speaking to clients, is that they intend…
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A visitor to your site needs to understand exactly what you can do for them…
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If you’re a marketer or a business owner, the obvious question is what should you…
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