And given today’s marketing is tomorrow’s revenue, you’d expect your boss to be on board when you sit down to outline how much budget you’ll need to deliver on your brand new strategy.
If you’re reading this article, you already know this is not always the case!
There are two main reasons you might be struggling to get what you’ve asked for:
Chances are you and your boss are working under different pressures and working according to different rules in your organisation.
The first thing you need to understand is what rules are they playing by? Who do they answer to and what pressures are they under? Ultimately, what is it they want and how can you tailor your strategy and how you communicate it, to give them the peace of mind that you are doing something valuable for them.
In some cases they will need to take what you tell them and communicate it to others. They need to be crystal clear and on board with your vision and the results it will generate if you want to have any chance of success.
Based on years of experience in helping marketers get their budgets approved, here are our top tips to get the result you want.
Review the list above and consider adding a selection of our tactics to your next marketing budget discussion. The actions you take should be carefully considered to ensure they represent the best value from the perspective of the decision maker. What is going to be needed to turn them into a supporter of your proposed strategy?
David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound, Search Marketing Summit, Mumbrella360, CEO Institute and a variety of seminars and in-house sessions.
David has built his expertise from a diverse career, starting with an economics degree before jumping into all things web in the late 90s.
Today, David is Rocket's Managing Director and is known for his ability to find clarity in the bigger picture. He is highly respected as a digital marketing authority, sharing his expertise with an extensive network here in Australia and around the world.