David Lawrence
Managing Director and Co-Founder at Rocket Agency
Digital marketing champion, business owner and all-round good guy.
David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound, Search Marketing Summit, Mumbrella360, CEO Institute and a variety of seminars and in-house sessions.
David has built his expertise from a diverse career, starting with an economics degree before jumping into all things web in the late 90s.
Today, David is Rocket's Managing Director and is known for his ability to find clarity in the bigger picture. He is highly respected as a digital marketing authority, sharing his expertise with an extensive network here in Australia and around the world.
David's Industry Experience
David Lawrence is currently the Managing Director and Co-Founder of Rocket Agency, where he leads an award-winning team of 50+ digital marketers.
Prior to Rocket, he founded and built-up one of Australia’s leading web development agencies, The Web Showroom. With a strong team of 100+ developers, designers, marketers and account managers, the company celebrated many successes including being listed as Deloitte’s Fast 50.
Previously, David was also the Chief Technology Officer at Debt Domain, and Managing Director at Red 5 Interactive Media.
Articles By David Lawrence
Marketing Decision Making Has Never Been Harder
Marketers and decision-makers need to better understand data do’s and dont’s if they want to…
Read ArticleHow to Create Effective Messaging and Compelling Offers
You cannot have sustained marketing success without delivering the right messaging and offer at the…
Read ArticleWhy Evergreen Content is the King of All Content
There’s a very good chance that the last thing your audience needs or wants is…
Read ArticleWhy Growing Your First-Party Data is Crucial
Data will continue to be a critical part of your marketing toolkit, but only if…
Read ArticleBuilding an Effective Recession Marketing Strategy
Here is how you can build a strong recession marketing strategy for long-term performance.
Read ArticleWhat Percentage of Marketing Budget Should Be Spent on Brand Building?
An effective marketing strategy should include brand building AND performance marketing.
Read ArticleStrong Brands Make More Money
Here are the 12 signs that you have a strong brand, making marketing and sales…
Read ArticleChatGPT - What Australian Marketers Need To Know
As a marketer, it’s time to use ChatGPT and spend time improving how it performs…
Read ArticlePerformance Creative is the Future of Your Growth
Performance creative has the singular focus of driving a desired action from a person after…
Read ArticleWhat To Do When Your Marketing Campaign is Failing
Got any marketers near you? Quick! Grab one and ask them if they’ve ever had…
Read ArticleWhat Percentage of Your Revenue Should Go Into Marketing?
We're going to give you the numbers you seek. But read on, it’s critically important…
Read ArticleCompetitor research: 5 steps to being the best marketer in your industry
Competitor research is free, simple and fast and will make you faster and more efficient…
Read ArticleThe Best Digital Marketing Tools We Use and Recommend
If you’re serious about digital marketing in 2022 you’re using a suite of tools. If…
Read ArticleInhouse vs Digital Agency: 5 Rules to Help You Get the Best Marketing ROI
Read on to weigh up the pros and cons of the age-old question of in-house…
Read Article16 Tactics to Help Get Your Marketing Budget Approved
You’d expect your boss to be on board when outlining how much budget you’ll need…
Read ArticleMarketing Data Is The New Oil
Just as oil changed the global economy forever, data has become the energy that powers…
Read ArticleSmart Digital Marketing Recruitment Strategies
Here’s a step-by-step guide to how we recruit marketers. Looking for a short-cut? There isn’t…
Read Article7 Proven Steps to Hiring the Best Digital Marketing Agency for Your Business
Read on to discover the essential points you need to consider before you pick your…
Read ArticleEnter Awards and Win More Business - Rocket’s Step-by-Step Process
Winning is amazing, but not essential to getting solid benefit in terms of attracting potential…
Read ArticleHow to Get the Most Out of Your Digital Marketing Agency
Experience has taught us that there are 4 rules which are crucial to delivering a…
Read ArticleHow Much Should You Be Paying for Digital Marketing?
Breaking down digital marketing costs for your business into bite-size pieces. Understand what goes into…
Read ArticleWhy Your Digital Marketing Agency May Be Frustrated With You
Maintaining a healthy client/agency relationship shouldn't be hard. Here, we explore the top five common…
Read ArticleThis Marketing Number Will Transform Your Business
Spoiler alert though, a marketing goal (often total leads, sales or revenue) is not the…
Read ArticleAre Webinars the Next Big Thing in your Marketing Mix?
If you’re a business that already runs in-person events, running a webinar is almost certainly…
Read Article7 Reasons eBooks Should Be a Critical Part of Your Marketing Plan
Wouldn’t it be great if all your marketing needed was to create a bunch of…
Read ArticleHere's What We've Seen in Our Own Marketing in 2020
It’s a rare chance to grow your market share at the expense of those who…
Read ArticleWhatever the Question, a Single Channel Is Never the Answer
In today’s world, tactics are constantly changing, and virtually every business we have ever seen…
Read ArticleAre Your Sales and Marketing Teams BFFs?
We remain stunned by the number of otherwise smart companies who allow their sales and…
Read ArticleJust Because It’s Data, Doesn’t Mean It’s Right
One of the scariest things I hear when speaking to clients, is that they intend…
Read Article3 Steps to Ensuring Your Website Makes a Great First Impression
A visitor to your site needs to understand exactly what you can do for them…
Read ArticleHow To Approach Marketing In A Recession
If you’re a marketer or a business owner, the obvious question is what should you…
Read ArticleOur 20 Point Checklist for Building High Converting Landing Pages
We use this checklist to ensure we are giving new campaigns the highest chance of…
Read ArticleMarketing and Business Books We Love
Positioning: The Battle for Your Mind Al Ries and Jack Trout (2001) Amazon > This…
Read ArticlePodcasts By David Lawrence
33. ChatGPT Emergency Pod - What Australian Marketers Need To Know
David Lawrence shares ChatGPT’s limitations, how it can support your marketing efforts, and how you can write excellent prompts.
Read Article20. What Percentage of My Company's Revenue Should Go Into Marketing?
David Lawrence discusses how much of your company’s revenue should go into marketing.
Read Article8. How Much Does An Agency Cost?
David Lawrence talks numbers, percentages, and pricing... this episode reveals the dollar figures you need to know to get the best out of your marketing agency!
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