The Best Digital Marketing Tools We Use and Recommend

by David Lawrence on 
June 28, 2022 | 
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David Lawrence

We’ve been working in digital marketing for so long we remember a time when there were so few digital marketing tools you knew all of them.

Those times are a distant memory. If you’re serious about digital marketing nowadays you’re using a suite of tools. If you’re not, you’re not doing the right thing by yourself or your client.

Here’s the reality though, we have way too much choice. According to the excellent, as of May 2022 marketers had access to a staggering 9,932 marketing technology tools.

Here’s a graphic showing the insane growth in these tools since 2011.

martech landscapes 2011-2022

Here at Rocket we’ve done the hard work and removed almost all of the potential choices to give you the 27 digital marketing tools the team here at Rocket are using and loving right now. They may or may not be right for you - but based on our experience, we think they’re well worth looking at.

Integrated email marketing, marketing automation, and small business CRM.


View display ads of competitors and more.

3. Analytics Toolkit

State of the art A/B testing & analytics tools.


Look under the hood and see what sort of technology competitors have installed on their website.


Analyze what content performs best for any topic or competitor.


Engage users, collect leads and accept payments with easy to build web calculators.

7. Canva

Free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

8. Dataslayer

Monitors the data layers used by Google Tag Manager and assists with diagnosing tracking issues.

9. Google Analytics

You probably know and use this one already. Make sure it’s accurate, KPIs have been established and most importantly, that you use it - often.

10. Google Data Studio

Easily access a wide variety of data. Data Studio's built-in and partner connectors make it possible to connect to virtually any kind of data.

11. Google Keyword Planner

The ever-so-reliable way to get keyword ideas to help build your campaigns.

12. Google Search Console

Tools and reports which help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.

13. Google Tag Manager (GTM)

Manage all your website tags without editing code.

14. Google Trends

Explore what the world is searching for.

15. GTMetrix

A go-to tool for anything to do with site speed. Gives a convenient breakdown of specific issues, and ideas on how to fix them.


Reveals the online behaviour and voice of your users via tools which collect qualitative data on your website visitors.


From the folks who invented inbound marketing, the awesome digital marketing software which helps with marketing, sales, service and more.


An all-in-one digital marketing platform that helps you manage and talk to your clients, customers, and other interested parties via email.


Stay in control and make PPC management less complex using Optmyzr.


Very useful thesaurus. Crowdsourced. Straightforward. User-friendly.

21. Screaming Frog

A fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites


An awesome suite of digital marketing tools covering SEO, PPC, keyword research, competitive analysis, social media, PR, content, and more.


Benchmark against your competitors and industry. Find out where they are getting their traffic from and where they are putting their marketing efforts.


Your competitors’ most profitable keywords and ads for paid and organic search.


Online survey tool to capture the voices and opinions of the people who matter most to you.


Create custom landing pages with Unbounce.

27. Yoast SEO

The #1 WordPress SEO plugin.

In Summary

Finally, don’t forget that digital marketing is hard. Digital is now mainstream and the media budgets of your competitors have increased, probably significantly.

Using awesome digital marketing tools is a must. But so too is making sure that your messaging, offers and execution are the very best in your market.

Don’t be shy! If there’s a part of your marketing you have a question about, give us a call on 1300 059 620 or contact us here and we’ll be only too happy to chat.

David Lawrence Featured Image
David Lawrence
Co-Founder & Managing Director | Rocket Agency

David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound, Search Marketing Summit, Mumbrella360, CEO Institute and a variety of seminars and in-house sessions.

David has built his expertise from a diverse career, starting with an economics degree before jumping into all things web in the late 90s.

Today, David is Rocket's Managing Director and is known for his ability to find clarity in the bigger picture. He is highly respected as a digital marketing authority, sharing his expertise with an extensive network here in Australia and around the world.

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