The Most Googled Australians - Who's Popular in 2025?

Using a comprehensive and in-depth approach, we scraped the web including IMDb, Spotify, Wikipedia, social media, Google Trends, and more to ensure no notable Australians were missed. We then applied a blended search volume methodology using multiple tools to create the most accurate and complete picture possible and prevent tool biases. The result? A data-driven snapshot of who captured Australia’s attention in the past 12 months highlights fascinating trends, rising stars, and personal brands' impact in today’s digital landscape. 

For marketers, these insights offer a unique perspective on audience interests, creating opportunities to engage with trending topics and develop campaigns that truly connect.

• Most Searched Australians in Australia - Australians who were searched for the most within Australia
• Australians with the highest growth in the past 12 months - Australians who saw the highest increase in Google searches compared to last year 
• Most Searched Australians Worldwide - Australians who were searched for the most worldwide (excluding Australia) 
• Australians with the highest growth in the past 12 months Worldwide - Australians who saw the largest increase in Google searches compared to last year Worldwide (excluding Australia)
• Most Searched Non-Australians in Australia - Non-Australians who were searched for the most in Australia

Before diving into the specific categories, let’s take a look at some overarching trends that defined search interest over the year:

• Aussies love sport
  In Australia, 4 of the top 10 most searched figures are athletes, led by Alex De Minaur and Sam Kerr. Globally, Hollywood dominates, with 9 of the top 10 most searched Australians being actors, led by Margot Robbie and Nicole Kidman.
• Cultural icons hold steady
  Heath Ledger remains the #7 most searched Australian worldwide, proving the lasting influence of iconic roles. Steve Irwin also remains in the top 50 searches locally and globally, showing enduring cultural relevance.
• US politics overshadows Australian leaders
  Donald Trump (283,000 searches) and Joe Biden (143,000) far outpace Australia’s Prime Minister Anthony Albanese (58,000), showcasing the dominance within Australia of American media and interest in American politics. 
• Social influencers don’t correlate across search
  Despite massive social followings, this doesn’t always translate to the number of searches. Only 1 “Social Media Influencer” was in the top 50 Non-Australian and Australian searches, proving search interest remains driven by mainstream events.
• Virality and TikTok
  Rising figures like Rachael Gunn (Raygun) (#7 AU Growth) and Leah Halton, the 23-year-old TikTok star (#4 WW Growth), experienced rapid growth showing how a viral event or standout achievement can trigger significant year-on-year search spike. 
• Taylor Swift dominates
  Globally dominant, Taylor Swift ranks as the #1 non-Australian searched in Australia, generating 300%+ more searches than any Australian.
• Women’s sport on the rise
  Sam Kerr (#5) and Mary Fowler (#16) lead a new wave of women’s sports interest, driven by the Matildas' success and growing media coverage.

Australia’s most searched personalities over the past 12 months represent the best in entertainment, sport and culture. Here are the standout figures dominating local search volumes:

• Tennis at the top: Alex De Minaur ranks #1 in Australian searches, reflecting heightened interest during major tennis tournaments.
• Actors lead entertainment: Despite an athlete appearing at #1, actors such as Hugh Jackman (#3), Margot Robbie (#4) and Nicole Kidman (#7) remain highly searched, underscoring the local appetite for film and TV content.
• Diverse sporting appeal: Australians display broad sporting interests. Soccer (Sam Kerr #5), Formula 1 (Daniel Ricciardo #6) and AFL (Dustin Martin #22) sit alongside tennis at the top of domestic searches.

This section highlights the Australian figures who experienced the most significant year-on-year search volume increases in Australia, showcasing how achievements in sport, entertainment and media drive local interest:

• Alex De Minaur leads the pack: Alex De Minaur claims the top spot in Australian YOY growth (+82,759), illustrating how peak performance in major tennis tournaments drives local interest and how new talent can quickly become one of the most searched Australians.
• Travis Fimmel’s on-screen appeal: Travis Fimmel (#2 AU growth) shows that successful TV and film roles can deliver strong year-over-year increases in domestic search demand.
• Ariarne Titmus’s Olympic effect: Ariarne Titmus (#3 AU growth, +51,392) aligns her spike directly with Olympic achievements, keeping her among the fastest-growing famous Australians in sports.

Certain Australians resonate beyond local borders, cementing their status as the most famous Australians in the global arena:

• Actors dominate globally: International searches are led by actors (e.g., Margot Robbie #1 WW, Nicole Kidman #3 WW, Hugh Jackman #4 WW), driven largely by global film and TV distribution.
• Jacob Elordi’s rapid global growth: Elordi’s (#2 WW) ascension is propelled by roles in globally streamed content, highlighting how streaming platforms accelerate international recognition.
• Sia leads in music: Sia (#8 WW) outperforms most Australian musicians internationally, reflecting the strength of streaming, global collaborations and sustained chart success.
• Limited political reach abroad: Unlike entertainers, Australian politicians barely register internationally, indicating that global audiences focus more on cultural exports than domestic politics.

These are the Australians who achieved the largest global search volume growth over the year, with standout performances and international appeal boosting their profiles:

• Nicole Kidman at #1: Nicole Kidman tops worldwide YOY growth (+1,353,852), emphasising the global appeal of critically acclaimed performances and high-profile roles.
• Leah Halton’s global surge: Leah Halton (#4 WW growth, +341,827) confirms that influencers can experience explosive growth worldwide - especially with the right viral spark.
• Heath Ledger’s enduring legacy: Heath Ledger (#6 WW growth, +313,275) remains a prime example of how iconic film roles sustain global curiosity long after an actor’s passing.

This section uncovers the global figures who resonated most with Australian audiences, reflecting strong local interest in international entertainment and politics:

• Taylor Swift’s stronghold: Taylor Swift (#1 with 616,000 AU searches) surpasses many local figures, reflecting Australia’s sustained interest in top global pop stars.
• US politics in focus: Donald Trump (#2) outpaces local political leaders, reinforcing strong Australian attention to US political developments.
• Influencer limitations (MrBeast): MrBeast (#93) shows that even global online fame doesn’t always convert to high-tier AU Google rankings.

The search data for the past 12 months not only reveals who the most searched Australians are but also provides key insights into audience behaviour, interests, and shifting cultural priorities.

From famous Australians like Alex De Minaur and Margot Robbie to rising TikTok stars like Leah Halton, these figures highlight how Australians engage with sport, entertainment, and viral trends. This fascination with iconic Australians and global influencers reflects what resonates with audiences—and where brands can find opportunities.

For marketers, this isn’t just a list; it’s a roadmap. Understanding what drives interest in figures like Sam Kerr or Nicole Kidman can inform campaign strategies that align with audience passions, helping brands stay relevant and culturally connected.

Want to tap into these trends and craft campaigns that connect? Get in touch with Rocket Agency today to create data-driven strategies that captivate your audience and drive real results.